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Evidence-Based Decision Making in Organizations

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Introduction - Evidence-Based Practices for Organizational Growth and Decision Making

  • People Practice and Team is considered to be a concept that explains organisation processes and the process of decision making within the organisation that keeps it growing.
  • Step by step process of making decisions is considered to play a significant role in making an organisation more deliberate and thoughtful by organising significant data and defining alternative paths.
  • Evidence based practice within an organisation is considered to help that Organisation in making principle laid judgements and inform decisions that would help the organisation in achieving its goals and targets.

This approach is considered to help an organisation in increasing the possibilities in which the organisation can opt for the most appropriate alternative that would satisfy the organisational aims and objectives. This presentation focuses on explaining the importance of evidence based practice in terms of making organisations that guide the organisation to the path of success. This assignment also aims in identifying several factors that influence the decision making process of the organisation.

Knowledge of Evidence-based data

  • The use of evidence-based information in making organisational decisions is a strategy of integrating empirical information and research-supported principles to justice system choices made at the instance, organization, as well as system levels that are deliberate and strategic.
  • Evidence based process is considered to be a significant aspect as it concentrates on providing the most effective data that is considered to be available with the goal of improving decision outcomes.
  • Based on the views of Den Hertog and Niessen (2019), making effective judgments and directing action, which has the intended impact is the goal of evidence-based practice. Critical thinking, as well as the knowledge necessary, are combined in an 'evidence-based' method for decision-making.
  • Systematic review and case study are considered to be two kinds of evidence-based information, which can be used in the process of decision making in an effective way within an organisation.

It reduces decision-makers' reliance on anecdotes, conventional wisdom, and personal observations — sources that are inherently unreliable. Because business decisions have such a large influence on people's working life including well-being in all types of organisations throughout the world, it's critical that 'people professionals' embrace this approach.

Importance of using data to assist organisational improvement

  • Data is considered to play a significant role in improving the process of making informed business decisions that would assist the orgsanisation on the path of achieving continuous improvement. So it can be stated that evidence based data can help the organisation in measuring the productivity of employees as well as the success of the company.
  • As per the views of McCurtin et al. (2019), data is considered to help tracking performance and analysing data can help in understanding the effectiveness of the adopted business model in light of any adjustments made. Data is considered to help an Organisation in addressing several specific problems by guiding the organisation in terms of making informed business decisions.
  • Data is considered to play a significant role in allowing Peter understanding of the market and personalizing goods to meet the needs of the customers. So it can be stated that data can be used to aid in inventory management and planning based on forecasted future metrics.
  • However, the data is considered to be ethical and accurate as well as timely in the absence of reliability of the information organisation, and people are considered to make bad decisions that would make them unable to persuade others to make bad decisions (Gutenbrunner and Nugraha, 2020). Thus, an organisation or people are supposed to fail in achieving organisations and objectives in terms of achieving desired success.

The significant key metrics which are considered to be responsible for influencing the performance of an organisation can be identified through evidence-based data. It can be used to track the recent trends within the business market and implement new business strategies to obtain the desired competitive advantage within the rival market. So it can be stated that data not only helps an organisation to assist its potential improvement but also helps the organisation to achieve organisational goals and objectives.

Different types of data Measurements

  • Qualitative data and quantitative data are considered to be two different types of data measurement as well as information that can be utilised by people and professionals in terms of making important business decisions.
  • Qualitative data is considered to be a significant aspect to address the concerns of the "why" and "how" business processes and enables people and organisations to make a deeper understanding of phenomena, experiences, and context. On the other hand, quantitative data can be used to gather numerical data that is likely to provide a bigger prospect for the industry.
  • As per the views of Albarqouni et al. (2020), qualitative data is considered to be assigned to address open-ended questions while quantitative data is considered to answer closed questions.
  • Qualitative data can be retrieved from participant observations, interviews, focus groups, and archival records while quantitative data can be collected from statistics.

By guaranteeing that the limits of one form of data are weighted by the advantages of another, combining qualitative information and quantitative information can enhance an evaluation. This is likely to guarantee that understanding is enhanced by combining several modes of knowledge. Thus the decision-making process of the business is considered to be improved which would deliver value to the oath of achieving organisational aims and objectives.

Role of different forms of evidence in decision making

  • Organisation policy and procedures are considered to help the organisation in ensuring that the organisation compiles with significant regulations.
  • Organisation and procedures and policies as well as other forms of evidence are considered to demonstrate that the organisation is professional, efficient, and stable. This is considered to help the organisation in farming stronger business relationships as well as building a better reputation among that target public group.
  • As per the views of Gray and Coker (2019), an evidence-based process is considered to provide an opportunity for critical thinking for the organisation that helps the organisation in measuring its weaknesses and strengths. Thus, the organisation can plan for the management of its resources aligning with its aims and objectives that would guide the organisation in making such decisions that would guide the organisation to the path of desired success.

 Decision-making with the support of proper organisational evidence employs relevant data to explain why a certain decision has been made. By highlighting risks that may be mitigated with measures taken during the implementation of the decision, better evidence can assist raise the possibility of attaining decision goals.

The role of internal and external stakeholders in influencing the decision making of the organisation

  • The internal and external stakeholders including the customers, employees, managers, and other relevant stakeholders play a significant role in influencing the process of decision making.
  • Based on the views of Hoffmann et al. (2020), groups or individuals who are personally or financially part of the strategic management process are referred to as internal stakeholders. On the other hand, the operations of the company have an indirect impact on external stakeholders.
  • They guarantee that the organisational work environment stays dynamic, exciting, and fulfilling, and that the organisation has a decent working environment in order to function successfully.

Stakeholders are considered to help an organisation to meet its strategic goals by contributing to their expertise and vision in terms of making business decisions. Stakeholders are considered to play a significant role in helping an organisation to analyse the internal capacity of an organisation that determines the overall productivity and performance of the organisation within the competitive market.

Value Creation

  • Individuals are considered to offer value to people and professionals in terms of providing the human viewpoint to business choices.
  • Creating value for people and professionals is considered to help in receiving more valuable output such as providing a better business environment, improving the brand value, and many more that help an organisation to make continuous improvements within the competitive working environment.
  • As per the views of Shamsaee et al. (2021), value creation as a part of a business plan is considered to keep an organisation ahead of the competition by securities long-term customers as well as bringing distinct meaning to the brand as well as its solution.
  • Any distinctive offering would be considered as simply other commodities in the perspective of the target audience unless it creates value for the company.

Creating value is considered to reflect the essence of a business idea and what the business stands for. The organisation is supposed to create value to give the stakeholders guidance for their roles and responsibilities as well as a sense of security. It is considered to play a significant role in influencing the organisation to make the right decisions that would assist the organisation in achieving its goals and missions.

Benefits of People Professionals Perform

  • The performance of people and professionals is considered to benefit an organisation by improving the morale within the working environment by supporting open cultures, good practices, stakeholder engagement and commitment.
  • It is considered to play a significant role in supporting workforce planning for the organisation that would guide the organisation in achieving its goals and objectives.
  • The people professionals' performance is considered to deliver a greater value in terms of ensuring employee economy within the workplace that p improves the flexibility and adaptability of the organisation.

 Thus the accountability and overall performance are considered to be improved by the performance of people and professionals within the organisation.

Impact of social media in improving organisational communication

  • Social media is considered to play a significant role in improving the flow of information within an organisation that helps make informed decisions in a more time-efficient way.
  • The organisation can create internal social networks to communicate with internal stakeholders and share information.
  • Social media networks can also be used as a marketing tool to attract the target audience.

Social media is considered to encourage the participation of external and internal stakeholders by using technology. It can also provide an opportunity of receiving feedback from internal and external stakeholders that helps the organisation to improve its decision-making process.

Steps and Actions Needed

  • A social media plan is supposed to be developed to meet the expectations of the customers and improve communication.
  • The capacity of the organisation is considered to be measured to ensure a consistent of better business standards as well as satisfaction of the customers.
  • The opinions of both internal and external stakeholders are supposed to be considered while making informed decisions.

They are after evidence based decision making approach is considered to be applied while making any kind of significant business decisions aligning with the organisation objectives and aims.


Den Hertog, R. and Niessen, T., 2019. The role of patient preferences in nursing decision?making in evidence?based practice: excellent nurses’ communication tools. Journal of Advanced Nursing, 75(9), pp.1987-1995.

Gutenbrunner, C. and Nugraha, B., 2020. Decision-making in evidence-based practice in rehabilitation medicine: proposing a fourth factor. American Journal of Physical Medicine & Rehabilitation, 99(5), pp.436-440.

Albarqouni, L., Glasziou, P., Bakhit, M., Del Mar, C. and Hoffmann, T.C., 2020. Development of a contemporary evidence-based practice workshop for health professionals with a focus on pre-appraised evidence and shared decision-making: a before-after pilot study. BMJ Evidence-Based Medicine, 25(2), pp.1-2.

Gray, B. and Coker, T.R., 2019. When shared decision?making and evidence based practice clash: Infant sleep practices. Journal of Paediatrics and Child Health, 55(9), pp.1009-1012.

Hoffmann, T.C., Lewis, J. and Maher, C.G., 2020. Shared decision making should be an integral part of physiotherapy practice. Physiotherapy, 107, pp.43-49.

Shamsaee, M., Ahmadian, L., Farokhzadian, J. and Fatehi, F., 2021. Assessing the effect of virtual education on information literacy competency for evidence-based practice among the undergraduate nursing students. BMC Medical Informatics and Decision Making, 21(1), pp.1-11.

McCurtin, A., Murphy, C.A. and Roddam, H., 2019, August. Moving beyond traditional understandings of evidence-based practice: a total evidence and knowledge approach (TEKA) to treatment evaluation and clinical decision making in speech-language pathology. In Seminars in Speech and Language (Vol. 40, No. 05, pp. 370-393). Thieme Medical Publishers.

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