The London school of science and technology has founded in year 2003, it is specialising in the IT, Business management and health and social care course. The organization offer inclusive and open educational experience. This is free from the inclusive and open experiences of the education. The head office of the LSST is at Memo house in London/ Wembley and houses of the senior management and some selective administrative departments are Registry, Finance, Legal, HR, Exams of the quality unit and office in the campuses. The LSST delivers the levels in the qualifications 3, 4, 5 and 6 as well (London school of science and technology, 2024). The qualification years are starting from 4 years and degree of 3 years. This is founded by the Mr Syed Zaidi with the goal to support the local people and enhance the social cohesion.
SWOT analysis
According to Will Kenton, 2023, SWOT analysis is the framework to know about the company’s strengths, weaknesses, opportunities and threats. The main goal is to increase the awareness of the factors in business decisions.
Strengths:
The college is robust financial in the funding and backing.
The increased in the graduation rate.
The high qualified educators.
The area is familiar for the people.
The University is providing the tonne of the extracurricular activities.
The university has new development in the online courses.
The college is focusing on the latest technology.
Numerous of rivals.
Weaknesses:
The college has lack of practical sessions and cadaveric exposure.
The students face issues with the assessment.
There is only limited time available which hampers the work.
There are too small activities and athletics which includes in the extracurricular.
Opportunities:
The university has the opportunity of the academic collaboration.
Also has the opportunity of the remote learning and online classes.
This can adopt new course to attract the students (Syzdykova et al, 2021).
Threats:
There is too much competition in the educational market.
The other rivals also can offer same courses.
Competitor analysis
Bases of comparison
LSST
London school of business and finance
UK college of business and computing
Course
The LSST offers wide range of courses related to the science and technology (Torre 2019).
The London school of business and finance offers the course of business and finance.
The UK college of nosiness and computing provide the courses related to the computing and business.
Institution
LSST has 4 institutions.
It has 2 institutions.
It has 5 colleges in the UK.
Problem statement
The LSST is the one of the biggest college in the United Kingdom, in the few years it is facing issues related to the new entrants in the market place. This has point out that the demand is increasing for the qualified staff within the college. The college is recruiting the staff for the potential applicants.
PESTEL analysis
As stated by Gordon scott, 2023, The PESTEL analysis studies about the key external factors related to the political, economic, sociological, Technological, legal and environmental which affect the organization.
Political factors: The higher education in the UK, receive funds from the public, the motive of the public funding is about the government partially subside the cost of education.
Economic factors: Numerous of students are in the LSST, UK is forced to take the large fees and students have to pay for the degrees.
Social cultural factors: Due to the debt of the students this is the biggest issue for the student to develop social cultural values.
Technological factors: The LSST offering the online learning, this is pursued by the leaners and allow them to experience further in the education.
Environmental factors: The LSST is considering the environmental friendly practices by utilising the environmental friendly educational materials.
Legal factors: The legal factor affects the significantly to the higher education in the UK.
Porter’s five force
In accordance with Gordon Scott, 2023, Porters Five forces is the model which is popular for develop understanding about the main competitive forces in the industry which includes the competitive Rivalry, supplier power, Buyer power, Threat of substitution and Threat of new entry.
Supplier power: The educators have the power; these make impact on the infrastructure and teachers.
Buyer power: The educators have the power of student pool and influx the foreign students.
Competitive Rivalry: The sector has numerous of rivals, since the other also offering the same courses and educational tactics.
Threat of substitution: The students are increasing in the approaches which translate into the inflation in the grades (Mellem et al, 2022).
Threat of new Entrants: The threat for the new entreats is the highest due to the competition in the market.
Target market
Segmentation: The demographic segment is the age group of the 25 to 50.
Targeting: Targeting the young age students.
Positioning: The customer centric approach positioning to prioritize about the satisfaction of the students.
Key issues and problems
The senior manager has increased the portfolio of the company has decided about the increasing in the coursed to attract the students to professional qualification.
Issues are related to the new entrants who are biggest rivals of the LSST. The rivals also can offer the same courses and facilities, this can put impact on the LSST and the increase the competitors in the educational market.
The market is being in the danger due to the numerous of the competitors.
Conclusion
By concluding the report it has delve into SWOT analysis about the issues, which is related to the rivals which are continuously enhancing. The report emphasise on the PESTEL analysis to understand about the factors which are affecting the educational field. The report demonstrates about the porter’s five force and key issues which the LSST is facing.
PART B
Background of the LSST
The London School of science and technology is managed by the higher educational college; the name of founder is Mr Syed Zaidi it was founded in the year 2003. The main goal of the LSST is to support the local communities and encourage the social cohesion (London school of science and technology, 2024). The population of the students is 1600 with the diversity of the learners. This provides the education to the students without seeing their upbringing and background.
SWOT Analysis
Strengths:
The strengths of the LSST offering wide range of courses.
The educational system is smooth and effective.
Weaknesses:
Lack of specialist qualifications within the LSST.
Lack of ACCA and CIMA qualification in the educators.
Opportunity:
The LSST can increase the courses.
This can increase the qualifications of educators.
Threats:
Other institutes are offering specialist with the higher qualifications.
Competitor analysis
Bases of comparison
LSST
University of Oxford
University of Leeds
Courses
The LSST has the numerous of courses related to the BA, BSc, Diploma in education and training, MSc international business management.
The institution is offering the A to Z courses.
The institution is providing the BA, MBiochem, BA/MBiol, law, politics etc.
professionals with the Qualification
LSST doesn’t have highest qualification (Strich et al, 2021).
University of oxford has the professional with the highest qualification.
The university has the professional with the high grade qualification.
Ranked
Ranked 8th in the world.
Ranked fifth in the world.
Ranked 25th in the world.
Problem statement
The college has the internal capabilities but not particular in the need of Human resources. The LSST has the issues related to the professionals with the specialist qualification.
Political factors: Changes in the policies which can put the risk on the public funding.
Economic factors: The downturn in the economy can put the negative impact on the LSST.
Social culture factors: Lack of sustainable development can damage the reputation of the LSST.
Technological factors: The technology advancement is the important part of the LSST and its growth (Roeth et al 2019).
Environmental factors: The LSST is focusing on the sustainable practices.
Legal factors: Prosecution of the no-compliances. The cost can be associated with the fines, taxes and levies.
Porter’s five force
Supplier power: The teachers have the main role in the educational industry.
Buyer power: The students have the strong buyer power because the students have a lot of alternative available in the market.
Competitive Rivalry: The competition is too high and the price range is high in this field.
Threat of substitution: The educational institution who can offer better or cheaper can be the alternative and matches the standard of the education (Hutt and Speh 2021).
Threat of new Entrants: The threats for the new entrants are very significant due to the lot of new courses available in the market.
Target market
Segmentation: The market segment focuses on the various elements with the demographic iit is focusing on the above 18 years old with the any background.
Targeting: The main target of lSST is the age group above than the 18 years.
Positioning: The University offers the numerous courses in the educational field. This is offering the courses by the educators and positions them.
Key issues and problems
The main issues are about hiring the professional with the high qualifications which needs more investment.
The main issues are about finding the capable educators with the highest qualification such as CIMA and ACCA.
By concluding the report it put deeper insight into the SWOT analysis of the LSST with the limited qualified educator. The report emphasise on the competitor analysis of the LSST which are offering the numerous of courses. The problem statement of the issue related to the lack of qualified teachers. By utilising porter’s five force it emphasis on the segment, target and position of the LSST. The key issues are the qualified educators which can be improve the educational system.
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References
Books and Journals
Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western, Cengage Learning
Mellem, P.M.N., de Araújo Costa, I.P., de Araújo Costa, A.P., Moreira, M.Â.L., Gomes, C.F.S., dos Santos, M. and de Pina Corriça, J.V., 2022. Prospective scenarios applied in course portfolio management: An approach in light of the Momentum and ELECTRE-MOr methods. Procedia Computer Science, 199, pp.48-55.
Roeth, T., Spieth, P. and Lange, D., 2019. Managerial political behavior in innovation portfolio management: A sensegiving and sensebreaking process. Journal of Product Innovation Management, 36(5), pp.534-559.
Strich, F., Mayer, A.S. and Fiedler, M., 2021. What do I do in a world of artificial intelligence? Investigating the impact of substitutive decision-making AI systems on employees’ professional role identity. Journal of the Association for Information Systems, 22(2), p.9. Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western, Cengage Learning.
Syzdykova, Z., Koblandin, K., Mikhaylova, N. and Akinina, O., 2021. Assessment of E-portfolio in higher education. International Journal of Emerging Technologies in Learning (iJET), 16(2), pp.120-134.
Torre, E.M., 2019. Training University Teachers on the Use of the ePortfolio in Teaching and Assessment. International Journal of Eportfolio, 9(2), pp.97-110.
Online
London school of science and technology, 2024. Online. Available through https://www.lsst.ac/
Gordon scott, 2023. Online. Available through https://www.investopedia.com/terms/p/porter.asp#toc-understanding-porters-five-forces
Will Kenton, 2023, Online. Available through https://www.investopedia.com/terms/s/swot.asp
Gordon Scott, 2023, Online. Available through <https://www.investopedia.com/terms/s/swot.asp>
