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The report is based on Saga Cruises, which is also known as Saga Shipping which is a division of Saga Plc and the cruise line is headquartered in England. Further, the company is a leading provider of products and services for people aged 50 and more in the UK. There are the different businesses of Saga including Insurance, emerging businesses, and travel businesses. The report includes a discussion about strategic issues like environmental, social as well as governance which affect the performance of the company. In addition to this, also describe the challenges faced by the Saga Cruises due to Covid-19 or any other things that have an impact on the activities of the business (Koilo, 2019). Further, it is essential to discuss some solutions for reducing the issues and facing challenges over some time. Moreover, some implementations in the report for solving issues and making changes in the strategies of the business. At last, some recommendations for the shipping company so that it helps to make a sustainable business practice for the future.
Saga Cruises is facing some serious challenges during the last year. The gathering may be most popular for its 50+ occasions, yet protection represents the entirety of the gathering's benefits. Protection is an extreme market to be in, however, and the offers have fallen vigorously this year (Komianos, 2018). We've stressed for quite a while that Saga's image doesn't have similar reverberation with the more youthful finish of its 'over 50s' client base. That would be a genuine issue because without brand unwaveringness Saga is simply one more safety net provider. There's little motivation to pay a premium for a conventional item, and tiny halting rivals are duplicating effective developments. The biggest challenge for the Saga cruises is to ensure that it remains a viable part of the travel market.
In terms of handling strategic issues and challenges faced by Saga Cruises, there is a requirement for a possible solution that helps to control the damage to the company. However, the solutions can be helpful for Saga Cruises to make appropriate strategies in the future and implement them in the business activities.
It is important to implement some strategies for improving the performance of Saga Cruises and need to manage strategies for recovering the performance. In the Shipping industry, the move to digitization and automation is accelerating. Digital technology and solutions are being leveraged to improve operational efficiency and increase competitiveness. They are also being adopted to accelerate the industry's decarbonization to achieve zero emissions from international shipping by mid-century. Digital data from cameras and other data sources may be utilized for decision making as well as optimizing business, control, quality control, and validation. To ensure efficient, sustainable operations and to boost short- and long-term competitiveness, maritime stakeholders must reconsider and adjust their present strategy. The items listed below must be examined during the strategy phase (Al-Aboosi, and et.al., 2021).
The bilgewater solution needs to implement at Saga Cruises for handling the wastewater discharge as it highly affects the environment and needs to consider the effective aspect of outcomes at the workplace. Further, the new techniques can help solve the recent issues and challenges faced by the shipping company.
Digital Technologies- At Saga Cruises, the Computerized advances and arrangements are being utilized to expand the intensity and upgrade functional productivity. They are likewise being executed to prod the business along the decarbonization way to acknowledge no outflows from global transportation by mid-century. Information streams from sensors and different wellsprings of data can be utilized for navigation and improved checking, control, quality confirmation, and check. To get proficient, supportable activities and fortify short-and long haul intensity, sea partners need to revaluate their momentum procedures and adjust. Beneath you view components that need as considered during the methodology stage.
Digitalization and new advances in artificial intelligence, blockchain, IoT, and automation are becoming increasingly important for marine transportation at Saga Cruises. They aid in the streamlining of current operations, the creation of new business prospects, and the transformation of supply chain operations or commerce geographies (Chatelier, 2021).
Another new aspect of Celebrity Edge is augmented reality. Guests are given a guided tour of the boat's essential features as they go around it via an app, allowing them to become more familiar with it in a more intimate way and without the need for human helpers. In the not-too-distant future, mixed reality the merging of the virtual and real worlds will provide guests with a more engaging and immersive experience. Modern location technology, such as our HERE Places, already allows passengers to take virtual shore excursions, a type of try-before-you-buy feature that allows them to stroll around a place from the comfort of their cabin and organize their vacation more effectively at Saga Cruises (Ölçer, and et.al., 2018).
Saga Cruises can generate large new revenue streams as a result of smart technology. As more passengers rely on apps and wristbands to create a seamless experience, the data collected by these devices might be used for automated advertisement and promotion shopping and entertainment onboard and at destinations, as well as third-party services like drone-based shore-to-ship delivery. Saga Cruises should conduct an in-depth analysis of its tourist product's strengths and limitations, with a focus on strengthening the operating environment of the region's hotel and yachting sectors. It is essential to offer better services along with managing environmental conditions which can affect nature globally (Bhuiyan, 2019).
Saga Cruises' Frameworks is a progression of occasions that display the most imaginative and inventive work by understudies in the field of advanced media. Every occasion will incorporate unrecorded music, food trucks, free drinks, and different astonishments! The evening will start with a short talk by understudy moderators, trailed by a stage to associate with other industry specialists. The programs at Saga Cruises are designed to provide an enriching experience for our crew and offer them opportunities to develop new skills, meet new people, and enhance their personal growth (Janßen, and et.al., 2021). It mainly includes the systematic approach to increase the number of passengers for dealing with the changing environment and create some strategies for marketing development.
This approach to technological innovation stems from a well-intentioned desire to promote quick iteration and deployment. The principles of LEAN and Agile development have permeated every area of the development environment, exacerbating the situation. These techniques (in a nutshell) advocate for technology teams to create tiny, rapid iterations of software and get it in front of users as soon as feasible. This is the mind-set that drives the majority of the world's tech start-ups, and it works brilliantly! The issue is that it may conflict with the realities of corporate expectations and cruise liner realities. The apparent declining ROI on guest-facing software is a major source of worry in the cruise industry right now. This view stems from the quick speed of technological advancement. An app that allows a guest to preview a beach trip in virtual reality, for example, maybe really amazing today, but it may seem so antiquated in three years that it must be removed. It can be considered important for developing new strategies for the business.
Conclusions
From the above study, it can be concluded that there are many issues as well as challenges faced by Saga Cruises. Further, it helps in understanding the use of technology in the new world of modernization and using new methods along with strategies for growth. Safety is a major concern for the business and it is quite challenging for the company to deal with safety measures. In addition to this, the report shows that the global economic crisis affecting the Saga Cruises to another level and need to perform within the activities of the level of business. The company deals with many challenges in the business and considers the issues as a positive part of implementing the solutions for the future. The shipping business is very huge and offers the best services as per the requirement of the customers. They make sure to provide all facilities as per the needs while considering the different circumstances of the business. However, the solutions like development in the marketing strategies will help to make changes in the business policies and Saga Cruises will get some advantages for the enhancement in services. Thus, the company makes changes as per the requirement of the situation. The fact is that, unlike shareholders, management is not putting their own money on the line. If they were, they may make the hard decisions required to give Saga a fighting shot.
Recommendations
It is recommended that there is a need to implement a safety management system (SMS) an integrated set of policies, procedures, and practices that promote safety in all aspects of an organization's operations. It will provide a framework within which people can make decisions based on their best judgment without fear of reprisal or legal action if they fail to follow. Saga Cruises, for example, must improve its environmental performance. On the one hand, the COVID-19 epidemic offers long-term firms the potential to gain a competitive edge through sustainability.
Appendices
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