Get free samples written by our Top-Notch subject experts for taking the Assignment Help from native Assignment Help.
The report is based on Saga Cruises, which is also known as Saga Shipping which is a division of Saga Plc and the cruise line is headquartered in England. Further, the company is a leading provider of products and services for people aged 50 and more in the UK. There are the different businesses of Saga including Insurance, emerging businesses, and travel businesses. The report includes a discussion about strategic issues like environmental, social as well as governance which affect the performance of the company. In addition to this, also describe the challenges faced by the Saga Cruises due to Covid-19 or any other things that have an impact on the activities of the business (Koilo, 2019). Further, it is essential to discuss some solutions for reducing the issues and facing challenges over some time. Moreover, some implementations in the report for solving issues and making changes in the strategies of the business. At last, some recommendations for the shipping company so that it helps to make a sustainable business practice for the future.
Brexit is one of the major challenge as per Saga and its dampening the clients and their desire for committing the holidays in the year 2019. Tour operating revenues are down 3.4 percent for 2019/2020, as a result of recent market challenges, especially for short-haul vacations. According to Saga Cruises, revenue and passenger departures increased 17.7% and 17.8%, respectively, for 2019/20. As a result of the departure of Saga Pearl II, the Spirit of Discovery will need to fill its additional 999 berths. There has been an increase of 19% in capacity days. Several British tourism authorities have criticised Saga for constructing a catalogue promoting an "exclusively British vacation. The company then apologised to a customer who called the campaign "disgraceful." Even though its marking was conspicuously showed on the website, Saga responded by tweeting: It is not a Saga Brochure. In response to the error in their brochure, cruise.co.uk apologises profusely (Gilbert, and et.al., 2022).
Saga Cruises is facing some serious challenges during the last year. The gathering may be most popular for its 50+ occasions, yet protection represents the entirety of the gathering's benefits. Protection is an extreme market to be in, however, and the offers have fallen vigorously this year (Komianos, 2018). We've stressed for quite a while that Saga's image doesn't have similar reverberation with the more youthful finish of its 'over 50s' client base. That would be a genuine issue because without brand unwaveringness Saga is simply one more safety net provider. There's little motivation to pay a premium for a conventional item, and tiny halting rivals are duplicating effective developments. The biggest challenge for the Saga cruises is to ensure that it remains a viable part of the travel market.
Stiff competition- As we see, the shipping industry is competitive and the demand for the services is considered the derived one for Saga Cruises. Inline benefits are limited to a significant degree when contrasted with tramp administrations. The fundamental explanation is that the line administration requires a high introductory capital interest in keeping up with an enormous armada of travelers and freight liners. Liners are by and large travelers’ quicker vessels. Also to give well-being, solaces, and conveniences to travelers a lot of cash is expected to be spent. The possibilities of numerous rivals in line administration are in this manner restricted. Assuming contest happens among liners it prompts their aggregate self-destruction.
Increase in several passengers- The expansion in traveler numbers has brought about an expansion in functional expenses, which has brought about an expansion in rates. This has additionally impacted voyage lines' benefit, and they are right now battling to make money because of high functional expenses (Parthibaraj, and et.al., 2018). One more trouble the area goes up against is a serious contest from different sorts of transportation, for example, air travel, train travel, etc, bringing about diminishing interest for Saga Cruises travels.
The weather situation- This is one of the most significant considerations since it influences passenger safety and comfort at Saga Cruises. If you want to enjoy your trip, you must consider the weather conditions; if it is raining or snowing, you may not be able to go on a cruise. You should be certain that this aspect does not have an impact on your travel plans.
Safety concerns- When it comes to safety, many things may happen on a cruise; some people become sick, some suffer mishaps due to bad weather, and so on. In addition to this, passengers should also take precautions when traveling by air or water because accidents do happen even though they may not be as frequent as those that occur on land; however, it is still important to keep an eye on your surroundings at all times so you can manage the safety. This is why all cruise ships are equipped with safety equipment such as lifeboats, fire extinguishers, and other necessary facilities. Safety measures are taken before sailing out of port and during the trip itself by keeping a close eye on weather conditions, navigation routes, etc (Loklindt, Moeller, and Kinra, 2018).
Change in trading patterns- As per the cruise industry, Saga Cruises faces the issue of changing trade patterns and it continues to increase in the significance of the growing economies. However, this is due to some of the conflicts between the two countries and it affects the consequences of economic growth and global trade. It hurts the value of the business and affects in the long term the activities.
Increasing fuel prices and the resulting increase in operating costs- The Saga Cruises infers more than 75% of the income from the offer of passes to travelers while different wellsprings of income incorporate locally available administrations like gambling hardware rental and retail concessions (Ghaderi, 2019). On-boarding costs (food, concessions, and so on) are a huge part of the expense for the journey line administrators. Yet, aside from this, fuel costs are a significant piece of the excess expense structure. As fuel prices continue to rise, it will become increasingly difficult for the cruise industry to remain profitable as measured by return on investment (ROI). In addition, the price of oil and gas prices have increased significantly in recent years, which led to a sharp decline in demand for cruises. This is because there are only a few passengers who travel on the ships with very less number of stops at different ports around the world.
Global economic crisis- The Saga cruise is facing a global economic crisis. The number of passengers has been decreasing for several years. This trend has continued this year. According to the latest data, the total number of passengers in 2017 will be lower than last year by about 10%. Exchange shouldn't be visible in segregation from more extensive international turns of events, since international struggles frequently spill over straightforwardly or in a roundabout way onto exchange streams (Granado, and et.al., 2021). As indicated by the International Monetary Fund (IMF), in the more extensive extent of future development, the business ought to look towards arising and emerging nations.
In terms of handling strategic issues and challenges faced by Saga Cruises, there is a requirement for a possible solution that helps to control the damage to the company. However, the solutions can be helpful for Saga Cruises to make appropriate strategies in the future and implement them in the business activities.
It is important to implement some strategies for improving the performance of Saga Cruises and need to manage strategies for recovering the performance. In the Shipping industry, the move to digitization and automation is accelerating. Digital technology and solutions are being leveraged to improve operational efficiency and increase competitiveness. They are also being adopted to accelerate the industry's decarbonization to achieve zero emissions from international shipping by mid-century. Digital data from cameras and other data sources may be utilized for decision making as well as optimizing business, control, quality control, and validation. To ensure efficient, sustainable operations and to boost short- and long-term competitiveness, maritime stakeholders must reconsider and adjust their present strategy. The items listed below must be examined during the strategy phase (Al-Aboosi, and et.al., 2021).
The bilgewater solution needs to implement at Saga Cruises for handling the wastewater discharge as it highly affects the environment and needs to consider the effective aspect of outcomes at the workplace. Further, the new techniques can help solve the recent issues and challenges faced by the shipping company.
Digital Technologies- At Saga Cruises, the Computerized advances and arrangements are being utilized to expand the intensity and upgrade functional productivity. They are likewise being executed to prod the business along the decarbonization way to acknowledge no outflows from global transportation by mid-century. Information streams from sensors and different wellsprings of data can be utilized for navigation and improved checking, control, quality confirmation, and check. To get proficient, supportable activities and fortify short-and long haul intensity, sea partners need to revaluate their momentum procedures and adjust. Beneath you view components that need as considered during the methodology stage.
Digitalization and new advances in artificial intelligence, blockchain, IoT, and automation are becoming increasingly important for marine transportation at Saga Cruises. They aid in the streamlining of current operations, the creation of new business prospects, and the transformation of supply chain operations or commerce geographies (Chatelier, 2021).
Another new aspect of Celebrity Edge is augmented reality. Guests are given a guided tour of the boat's essential features as they go around it via an app, allowing them to become more familiar with it in a more intimate way and without the need for human helpers. In the not-too-distant future, mixed reality the merging of the virtual and real worlds will provide guests with a more engaging and immersive experience. Modern location technology, such as our HERE Places, already allows passengers to take virtual shore excursions, a type of try-before-you-buy feature that allows them to stroll around a place from the comfort of their cabin and organize their vacation more effectively at Saga Cruises (Ölçer, and et.al., 2018).
Saga Cruises can generate large new revenue streams as a result of smart technology. As more passengers rely on apps and wristbands to create a seamless experience, the data collected by these devices might be used for automated advertisement and promotion shopping and entertainment onboard and at destinations, as well as third-party services like drone-based shore-to-ship delivery. Saga Cruises should conduct an in-depth analysis of its tourist product's strengths and limitations, with a focus on strengthening the operating environment of the region's hotel and yachting sectors. It is essential to offer better services along with managing environmental conditions which can affect nature globally (Bhuiyan, 2019).
Saga Cruises' Frameworks is a progression of occasions that display the most imaginative and inventive work by understudies in the field of advanced media. Every occasion will incorporate unrecorded music, food trucks, free drinks, and different astonishments! The evening will start with a short talk by understudy moderators, trailed by a stage to associate with other industry specialists. The programs at Saga Cruises are designed to provide an enriching experience for our crew and offer them opportunities to develop new skills, meet new people, and enhance their personal growth (Janßen, and et.al., 2021). It mainly includes the systematic approach to increase the number of passengers for dealing with the changing environment and create some strategies for marketing development.
This approach to technological innovation stems from a well-intentioned desire to promote quick iteration and deployment. The principles of LEAN and Agile development have permeated every area of the development environment, exacerbating the situation. These techniques (in a nutshell) advocate for technology teams to create tiny, rapid iterations of software and get it in front of users as soon as feasible. This is the mind-set that drives the majority of the world's tech start-ups, and it works brilliantly! The issue is that it may conflict with the realities of corporate expectations and cruise liner realities. The apparent declining ROI on guest-facing software is a major source of worry in the cruise industry right now. This view stems from the quick speed of technological advancement. An app that allows a guest to preview a beach trip in virtual reality, for example, maybe really amazing today, but it may seem so antiquated in three years that it must be removed. It can be considered important for developing new strategies for the business.
From the above study, it can be concluded that there are many issues as well as challenges faced by Saga Cruises. Further, it helps in understanding the use of technology in the new world of modernization and using new methods along with strategies for growth. Safety is a major concern for the business and it is quite challenging for the company to deal with safety measures. In addition to this, the report shows that the global economic crisis affecting the Saga Cruises to another level and need to perform within the activities of the level of business. The company deals with many challenges in the business and considers the issues as a positive part of implementing the solutions for the future. The shipping business is very huge and offers the best services as per the requirement of the customers. They make sure to provide all facilities as per the needs while considering the different circumstances of the business. However, the solutions like development in the marketing strategies will help to make changes in the business policies and Saga Cruises will get some advantages for the enhancement in services. Thus, the company makes changes as per the requirement of the situation. The fact is that, unlike shareholders, management is not putting their own money on the line. If they were, they may make the hard decisions required to give Saga a fighting shot.
It is recommended that there is a need to implement a safety management system (SMS) an integrated set of policies, procedures, and practices that promote safety in all aspects of an organization's operations. It will provide a framework within which people can make decisions based on their best judgment without fear of reprisal or legal action if they fail to follow. Saga Cruises, for example, must improve its environmental performance. On the one hand, the COVID-19 epidemic offers long-term firms the potential to gain a competitive edge through sustainability.
Ait Allal, A., Mansouri, K., Youssfi, M. and Qbadou, M., 2018, July. Toward a study of environmental impact of shipping industry and proposal of alternative solutions. In International Conference on Advanced Intelligent Systems for Sustainable Development (pp. 245-256). Springer, Cham.
Al-Aboosi, F.Y., El-Halwagi, M.M., Moore, M. and Nielsen, R.B., 2021. Renewable ammonia as an alternative fuel for the shipping industry. Current Opinion in Chemical Engineering, 31, p.100670.
Aslam, S., Michaelides, M.P. and Herodotou, H., 2020. Internet of ships: A survey on architectures, emerging applications, and challenges. IEEE Internet of Things journal, 7(10), pp.9714-9727.
Bhuiyan, Z.R., 2019. Shipping and port security: Challenges and legal aspects. The Business & Management Review, 10(5), pp.4-15.
Cajaiba-Santana, G., Faury, O. and Ramadan, M., 2020. The emerging cruise shipping industry in the arctic: Institutional pressures and institutional voids. Annals of Tourism Research, 80, p.102796.
Chatelier, J.M.Y., 2021. " Creating a rule framework for the green revolution in shipping industry" internal & territorial waters. Ciencia y tecnología de buques, 15(29), pp.71-88.
Duru, O., 2018. Shipping business unwrapped: Illusion, bias and fallacy in the shipping business. Routledge.
Ghaderi, H., 2019. Autonomous technologies in short sea shipping: trends, feasibility and implications. Transport Reviews, 39(1), pp.152-173.
Granado, I., Hernando, L., Galparsoro, I., Gabiña, G., Groba, C., Prellezo, R. and Fernandes, J.A., 2021. Towards a framework for fishing route optimization decision support systems: Review of the state-of-the-art and challenges. Journal of Cleaner Production, 320, p.128661.
Janßen, T.J., Baldauf, M., Müller-Plath, G. and Kitada, M., 2021. The Future of Shipping: A Shore-Based Experience?. In The 1st International Conference on Maritime Education and Development (pp. 51-61). Springer, Cham.
Koilo, V., 2019. Sustainability issues in maritime transport and main challenges of the shipping industry. Environmental Economics, 10(1), p.48.
Komianos, A., 2018. The autonomous shipping era. operational, regulatory, and quality challenges. TransNav: International Journal on Marine Navigation and Safety of Sea Transportation, 12(2).
Loklindt, C., Moeller, M.P. and Kinra, A., 2018, February. How blockchain could be implemented for exchanging documentation in the shipping industry. In International Conference on Dynamics in Logistics (pp. 194-198). Springer, Cham.
Mallouppas, G. and Yfantis, E.A., 2021. Decarbonization in shipping industry: A review of research, technology development, and innovation proposals. Journal of Marine Science and Engineering, 9(4), p.415.
Mohamed, H.A.B. and Arof, A.M., IMPACT OF SULPHUR CAP 2020 REGULATION ON THE SHIPPING INDUSTRY.
Montewka, J., Wróbel, K., Heikkilä, E., Valdez Banda, O.A., Goerlandt, F. and Haugen, S., 2018. Challenges, solution proposals and research directions in safety and risk assessment of autonomous shipping. Probabilistic Safety Assessment and Management PSAM, 14, pp.16-21.
Ölçer, A.I., Kitada, M., Dalaklis, D. and Ballini, F. eds., 2018. Trends and challenges in maritime energy management (Vol. 6). Heidelberg: Springer.
Parthibaraj, C.S., Subramanian, N., Palaniappan, P.L.K. and Lai, K.H., 2018. Sustainable decision model for liner shipping industry. Computers & Operations Research, 89, pp.213-229.
Parviainen, T., Lehikoinen, A., Kuikka, S. and Haapasaari, P., 2018. How can stakeholders promote environmental and social responsibility in the shipping industry?. WMU Journal of Maritime Affairs, 17(1), pp.49-70.
Καπν?σης, Γ., 2020. Blockchain challenges in maritime industry: an empirical investigation of the willingness and the main drivers of adoption from the hellenic shipping industry.
Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational Excellence, 38(4), pp.54-61.
Gilbert, D., Malla, N., Pruitt, A., Sorensen, J. and Tribble, A., 2022. Barriers to Prolonged Student Led Civic Engagement: Utilizing a PESTLE analysis to Create Sustainable College Student Experiences and Activist Praxis that Withstand Annual StudentTransitions & Attrition.
Widodo, A.K., Mahachandra, M., Widhiyaningrum, M. and Tahqiqi, R., Formulating a Strategic Management of Social E-Commerce through a Combination of SWOT and PESTLE Analysis: Case Study.
Saudi, M.H., 2021. Risk Management Analysis for ICT Strategic Plan by Using PESTLE: A Case Study. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(8), pp.1732-1737.
Vardopoulos, I., Tsilika, E., Sarantakou, E., Zorpas, A.A., Salvati, L. and Tsartas, P., 2021. An integrated swot-pestle-ahp model assessing sustainability in adaptive reuse projects. Applied Sciences, 11(15), p.7134.
An Exceptional Case Of CSR Commitment: Millennium Hotel And Resorts Case...Read more
Three Theories Of Banking And The Conclusive Evidence By Richard A....Read more
DEVELOPING A STRATEGY TO LEAD HEALTH (PHYSICAL AND MENTAL) AND WELL-BEING 1....Read more
Marriot Case Study: Brand Reputation Management Marriott International. Get...Read more
Post-Covid Business Environment Analysis Of Monzo Bank Analysis Introduction...Read more
Undergraduate Major Project – Integrated Case Study Introduction -...Read more
Get your doubts & queries resolved anytime, anywhere.
Receive your order within the given deadline.
Get original assignments written from scratch.
Highly-qualified writers with unmatched writing skills.
Hi! We're here to answer your questions! Send us message, and we'll reply via WhatsApp
Pleae enter your phone number and we'll contact you shortly via Whatsapp
Ph.D. Writers For Best Assistance
No AI Generated Content
offer valid for limited time only*