130+ Marketing Dissertation Topics & Ideas For UK Students 2025

What is a Marketing Dissertation?

A marketing dissertation is a kind of assessment which tests a student’s writing and professional skills. Either a topic is assigned or students have to go through the trouble of choosing it independently. But the silver lining is that students can go for a topic they are interested in.

The only limitation is that students cannot access popular marketing dissertation topics. They have to research, collect data and present it in the form of a thesis. This document decides the fate of their results. So, it is the most important part of the marketing dissertation.

How to choose a dissertation topic in marketing?

Your marketing dissertation Topic is the most important part of your dissertation. Your complete work revolves around it, so it's important to choose the right one. Here are some tips to get there:

Recognise Your Interest

You need to make sure your topic aligns with your interests and understanding. Otherwise, you wouldn’t be passionately involved in your dissertation.

Go Through Published Content

If you want to reach the marketing dissertation idea, you'll have to research a lot. Go through published content and make lists of topics that you think are right for you. That way you will also have resources to start your content search.

Take Advice from Professors

Contact your professors, as they will give you the best advice. Tell them about your interests and cross-check the topics you have in mind. Their experience will guide you to righteous topics.

Analyse the Future Scopes

A dissertation is only dependable when it is practical for coming generations. Go for topics which have future scopes and highlight those in your dissertation.

Assess Feasibility

You should make a smart choice instead of a hard one. If you choose a complex topic, you won't be able to present it in the best way. So, it’s best to select a topic which is dependable and feasible for your hectic schedule.

Have A Talk with Researchers

Connect with researchers with good experience. Please discuss your requirements and their opinions. This can help you broaden your vision for selecting an innovative marketing thesis topic.

Explore Current Trends

Stay updated with the latest developments in the marketing field. Read industry blogs, follow market reports, and review recent case studies. Choosing a topic based on current or emerging trends ensures your dissertation is relevant and insightful.

Marketing Dissertation Topics 2025

We provide marketing dissertation topics for all levels of graduation including BBA, MBA and other various marketing programmes. We have developed a team of writers who can prepare dissertations on any of the several marketing thesis topics.

• Generative AI and Hyper-Personalised Marketing Campaigns
• Sustainability and Green Marketing: Combating Greenwashing Perceptions
• The Impact of Influencer Marketing on Consumer Behavior: A Case Study of UK Fashion Industry
• Ethical Marketing Practices in the Age of Digitalisation: Perspectives from UK Consumers
• The Role of Social Media Marketing in Building Brand Loyalty: A Study of UK Millennials
• Green Marketing Strategies: Consumer Perception and Adoption in the UK Fast-Moving Consumer Goods (FMCG) Sector
• Personalisation vs. Privacy: Balancing Consumer Preferences and Data Protection Laws in UK Digital Marketing
• The Rise of Virtual Reality Marketing: Exploring Opportunities and Challenges for UK Businesses
• Cross-Cultural Marketing: Adapting International Brands for the UK Market
• The Impact of Brexit on UK Export Marketing Strategies: Challenges and Opportunities for Small and Medium Enterprises (SMEs)
• Augmented Reality in Retail Marketing: Enhancing Customer Experience in UK Brick-and-Mortar Stores
• The Role of Emotional Branding in UK Luxury Marketing: A Comparative Analysis of Traditional and Online Channels

Brand Marketing Dissertation Topics

• The Influence of Social Media Campaigns on Brand Equity and Consumer Perception.
• Brand Revitalisation Strategies: A Case Study of a Company.
• Evaluating Product Positioning Strategies Across Different Market Segments.
• Cross-Cultural Brand Marketing: Opportunities and Challenges in International Markets.

Digital Marketing Dissertation Topics

• Impact of Answer Engine Optimisation (AEO) on Digital Marketing Strategies
• The Role of Artificial Intelligence in Personalised Marketing Campaigns: A Study of UK Retailers
• Social Media Advertising Effectiveness: Comparing Platforms for UK Small Businesses
• Search Engine Optimisation Strategies for UK E-commerce Websites: Best Practices and Case Studies
• Data Privacy and Digital Marketing: Compliance Challenges for UK Marketers
• The Impact of Voice Search Technology on SEO: Trends and Strategies for UK Businesses
• Blockchain Technology in Digital Advertising: Opportunities and Challenges for UK Brands
• Content Marketing in the Age of Information Overload: Engaging UK Audiences in a Crowded Marketplace
• Mobile Marketing Trends in the UK: Leveraging Smartphone Usage for Brand Engagement
• Evaluating the Effectiveness of Email Marketing Automation Tools for UK Companies 

Sports Marketing Dissertation Topics

• The Impact of Live Streaming on Sports Media Consumption: A Study of UK Viewership Trends
• Fan Engagement Strategies in Sports Marketing: Leveraging Social Media Platforms for UK Audiences
• Branding in Sports Sponsorship: Evaluating the Effectiveness of Partnerships in UK Football Clubs
• Emerging Trends in Sports Content Marketing: Analysis of UK Sports Brands' Digital Strategies
• Crisis Management in Sports Marketing: Case Studies from UK Sports Organisations
• The Role of Influencers in Sports Media: Exploring Influencer Marketing Strategies in the UK Sports Industry
• Virtual Reality and Augmented Reality Applications in Sports Marketing: Opportunities and Challenges for UK Brands
• Gender Representation in Sports Advertising: A Comparative Analysis of UK Campaigns
• Data Analytics and Personalisation in Sports Broadcasting: Enhancing Viewer Engagement in the UK Market 

Dissertation Topics for Social Media Marketing

• Micro-Influencer Marketing and Consumer Trust in the Digital Age
• The Impact of TikTok on Social Media Marketing Strategies: A Study of UK Brands
• Ethical Considerations in Influencer Marketing on Instagram: Perspectives from UK Consumers
• Analysing the Effectiveness of Twitter Hashtag Campaigns in UK Digital Marketing
• The Role of User-Generated Content in Building Brand Communities: Insights from UK Social Media Platforms
• Cross-Platform Social Media Marketing: Integrating Strategies for UK Businesses
• Navigating Regulatory Challenges in Social Media Advertising: Compliance with UK Advertising Standards
• Measuring ROI in Social Media Marketing: Tools and Techniques for UK Marketers
• The Influence of Social Media Algorithms on Content Engagement: A Study of UK User Behaviour
• Crisis Management in the Age of Viral Content: Strategies for UK Brands on Facebook 

Marketing Dissertation Topics for Fashion

• The Influence of Sustainability on Fashion Marketing Strategies: A Study of UK Apparel Brands
• Exploring the Role of Influencers in Fashion Brand Promotion: Case Studies from the UK
• Digital Marketing Trends in the UK Fashion Industry: Leveraging Social Media and E-commerce Platforms
• Consumer Behavior in Luxury Fashion: Analyzing Purchase Decision-Making Processes among UK Millennials
• Brand Storytelling in Fashion Marketing: Creating Emotional Connections with UK Consumers
• The Impact of Brexit on UK Fashion Marketing: Challenges and Opportunities for Global Expansion
• Diversity and Inclusion in Fashion Advertising: Representation of Body Image and Ethnicity in UK Campaigns
• The Rise of Rental and Second-hand Fashion Platforms: Implications for UK Retailers
• Omnichannel Marketing Strategies in the UK Fashion Industry: Integrating Online and Offline Experiences 

Content Marketing Dissertation Topics

• Shoppable Video Content and Its Role in E-Commerce Growth
• The Role of Storytelling in Content Marketing: Strategies and Best Practices for UK Brands
• Content Marketing for Small Businesses in the UK: Challenges and Opportunities
• The Impact of Video Content in Digital Marketing: Case Studies from UK Companies
• Content Personalisation: Enhancing User Engagement and Conversions in the UK Market
• Content Marketing Metrics and Analytics: Measuring ROI for UK Campaigns
• User-Generated Content Strategies: Harnessing the Power of Customer Advocacy in the UK
• Content Marketing in B2B Industries: Strategies for Engaging UK Decision-makers
• Influencer Collaboration in Content Marketing: Leveraging UK Social Media Personalities
• Content Marketing Trends in the UK Travel and Tourism Industry: Adapting to Changing Consumer Behaviors 

Dissertation Topics for Retail Marketing

• The Impact of Omnichannel Retailing on Consumer Behaviour: A Study of UK Shoppers
• Retail Personalisation Strategies: Enhancing Customer Experience in UK Brick-and-Mortar Stores
• E-commerce Disruption: Challenges and Opportunities for Traditional Retailers in the UK Market
• The Role of Mobile Marketing in Driving Foot Traffic to UK Retail Stores
• Sustainability in Retail: Consumer Attitudes and Purchasing Behavior in the UK
• Retail Technology Adoption: Exploring the Use of AI and AR/VR in UK Retail Marketing
• Localization vs. Globalization: Tailoring Retail Marketing Strategies for Different Regions in the UK
• Brand Loyalty Programs in UK Retail: Effectiveness and Consumer Perception
• The Influence of Social Media on UK Retail Purchasing Decisions 

Relationship Marketing Dissertation Topics

• Building Customer Loyalty through Relationship Marketing: Strategies and Best Practices for UK Retailers
• Personalised Marketing in the UK Hospitality Industry: Enhancing Guest Experience and Loyalty
• B2B Relationship Marketing: Case Studies from UK Business-to-Business Sectors
• Customer Relationship Management (CRM) Systems Implementation: Challenges and Success Factors for UK Companies
• The Role of Social Media in Relationship Marketing: Engaging UK Consumers and Building Brand Advocacy
• Measuring Customer Lifetime Value (CLV) in Relationship Marketing: Applications and Implications for UK Businesses
• Cross-Cultural Relationship Marketing: Adapting Strategies for Diverse Consumer Segments in the UK Market
• Influencer Partnerships in Relationship Marketing: Leveraging UK Social Media Influencers for Brand Growth
• Sustainability and Relationship Marketing: Building Long-Term Relationships with Eco-Conscious Consumers in the UK 

Direct Marketing Dissertation Topics

• The Effectiveness of Direct Mail Campaigns: A Study of UK Consumer Response Rates
• Email Marketing Strategies for UK Small Businesses: Maximising Engagement and Conversions
• Direct Response Advertising in UK Television: Analysing Effectiveness and ROI
• Personalisation in Direct Marketing: Customising Offers for UK Consumer Segments
• The Role of Data Analytics in Direct Marketing: Improving Targeting and Campaign Performance
• Direct Marketing Regulations in the UK: Compliance Challenges and Best Practices
• Direct Marketing in the Digital Age: Integrating Online Channels for UK Campaigns
• Direct Selling Strategies: Case Studies from Successful UK Direct-to-Consumer Brands
• The Impact of GDPR on Direct Marketing Practices: A Study of UK Companies' Adaptation Strategies 

Dissertation Topics for Mobile Marketing

• Mobile App Engagement Strategies: Enhancing User Retention for UK Businesses
• Location-Based Marketing: Targeting UK Consumers with Proximity-Based Advertising
• Mobile Payment Adoption in the UK: Factors Influencing Consumer Behavior and Attitudes
• Cross-Platform Mobile Marketing: Integrating Strategies for Seamless User Experience
• Mobile Gaming Advertising: Opportunities and Challenges for UK Advertisers
• Augmented Reality (AR) in Mobile Marketing: Enhancing Brand Interactions for UK Consumers
• Mobile Marketing Automation: Streamlining Campaigns for UK Marketers
• Privacy Concerns in Mobile Marketing: Balancing Personalisation and Data Protection in the UK
• The Role of Chatbots in Mobile Customer Service and Marketing: Case Studies from UK Companies

Dissertation Topics for AI Marketing

• Personalised Marketing Strategies: Leveraging Artificial Intelligence for Targeted Campaigns in the UK Market
• Chatbots in Customer Service: Enhancing User Experience and Engagement for UK Businesses
• Predictive Analytics in Marketing: Forecasting Consumer Behavior and Trends in the UK
• AI-Powered Content Creation: Automating and Optimising Marketing Content for UK Brands
• Dynamic Pricing Strategies: Implementing AI Algorithms for Pricing Optimisation in UK Retail
• Voice Search Optimisation: Adapting SEO Strategies for AI Assistants in the UK
• Ethical Considerations in AI Marketing: Ensuring Transparency and Fairness in UK Campaigns
• AI-Driven Social Media Marketing: Harnessing Algorithms for Enhanced Brand Visibility in the UK
• Augmented Reality and AI Integration: Creating Immersive Marketing Experiences for UK Consumers 

Dissertation Topics for Food Marketing

• Sustainable Food Marketing: Promoting Ethical Sourcing and Environmental Responsibility in the UK
• The Role of Packaging in Food Marketing: Influencing Consumer Perception and Purchasing Decisions in the UK
• Digitalisation of the Food Industry: Opportunities and Challenges for Online Food Marketing in the UK
• Healthy Eating Campaigns: Evaluating the Effectiveness of Public Health Initiatives in the UK
• Cultural Diversity in Food Marketing: Adapting Strategies for Ethnic Cuisine in the UK Market
• Food Labeling and Consumer Trust: Understanding UK Consumers' Perceptions of Product Claims
• Farm-to-Table Marketing: Connecting UK Consumers with Local Food Producers
• The Rise of Plant-Based Foods: Marketing Strategies for Meat Alternatives in the UK
• Food Delivery Services: Exploring Marketing Tactics and Consumer Preferences in the UK

Marketing dissertation topics for consumer behaviour

• The Influence of Social Media on Consumer Purchasing Decisions: A Study of UK Millennials
• Understanding the Impact of Brexit on UK Consumer Confidence and Spending Patterns
• Brand Loyalty in the Age of E-commerce: Factors Influencing Repeat Purchase Behavior among UK Consumers
• Environmental Consciousness and Consumer Behavior: Exploring Eco-Friendly Purchasing Trends in the UK Market
• The Role of Packaging Design in Influencing Consumer Perception and Choice in the UK
• Luxury Consumption Behavior: An Investigation of Affluent UK Consumers' Preferences and Motivations
• Cross-Cultural Consumer Behavior: Comparing UK and International Consumer Trends
• The Effect of Personalisation on Consumer Engagement and Brand Loyalty in UK Retail
• Mobile Shopping Behavior: Analyzing the Adoption and Usage Patterns of Mobile Commerce among UK Consumers 

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