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Universities Marketing Management Assignment Sample

Pages Pages: 3

Words Words: 671

Comparison between Institution

Sl no.

Al Ain University

Abu Dhabi University

Zayed University

Emirates College of Technology

1

Tuition Fees

98,400 AED

21,600.00 AED - 34,020.00 AED

39,500 AED - 75,000 AED

AED 22000 to AED 96,333

2

Accreditation

· ABET (Accreditation Board for Engineering and Technology)

· HCERES

· AQAS

(Accreditation from the Agency for Quality Assurance by Accreditation of study programs).

· WASC (Western Association of Schools and Colleges).

· EQUIS and AACSB

· RIBA (Royal Institute of British Architects).

· CAA (Commission for Academic Accreditation),

· MSCHE (Middle States Commission on Higher Education).

· CAA (Commission for Academic Accreditation)

· MOHESR.

3

Academic reputation

securing 4th in UAE

10th rank in UAE

8TH rank in UAE

39TH rank in UAE

4

Number of course provided in the college.

50 courses Approximately

Major 15 courses

Major 21 courses

20 courses.

Write a positioning statement and a slogan to the College of Business in Al Ain University based on PowerPoint presentation.

Get free samples written by our Top-Notch subject experts for taking assignment help.

Positioning statement

 Our university provides high–quality education in UAE. Making a path to the leaders for the future is the main motto of our university. Providing ample opportunity to the students makes them succeed and make us proud. Students are the main priority to us. Ethics and integrity maintained in Al Ain University. Transparency is encouraged in our strategic and operational procedures Altakhaineh, A.R.M. and Alnamer, S.A.S., (2018). We provide co-education policy where we support equality to both men and women with effective learning environment. The policy of complete separation and partial mixing is been adopted by the Al Ain University, and also they have taken exclusive measures to put into practice this guiding principle. Equal education and ample opportunities to both men and women is main agenda. They enrich the intellectual and social environment with cultural, gender and linguistic diversities in the Campus. Nuseir, M.T., Ghaleb, A. and Aljumah, A., (2021)Providing best laboratories, classrooms, professors, service facilities, sports facility, library, praying area, restaurants, and the best faculties are other highlight of this university. They follow Science and technology for policy of separating both genders in public facilities and partially separating them in classrooms and laboratories.

 Slogan

 Get carved as the Best from the best University Al Ain University.

REFERENCES,

Altakhaineh, A.R.M. and Alnamer, S.A.S., (2018). The impact of Facebookers’ posts on other users’ attitudes according to their age and gender: evidence from Al Ain University of Science and Technology. Social Sciences, 7(8), p.128.

Nuseir, M.T., Ghaleb, A. and Aljumah, A., (2021). The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, p.171.

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