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BUS3005NFC: Embracing Eco-Friendly Fashion: The Story of Future Clothing

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Introduction: BUS3005NFC: Embracing Eco-Friendly Fashion: The Story of Future Clothing

Future company is a UK-based sustainable clothing company. The target of the company is to produce clothes that affect the environment as little as possible. Organic and natural materials are used in the factories of the clothing brand. The project managers of the company try to reduce emissions from the factory. Sustainable clothes are necessary to reduce the wastage of used clothes. Developing various business plans helps the company grow faster in the competitive market. The company is trying to meet the customer satisfaction level to increase the sale of products. The products of the company are environmentally friendly. The products are made from an organic product that helps in reducing the bad emissions to the environment.

Overview of the business

Products of the company and service offerings

Future clothing is a UK-based startup. The aim of the company is to make products from organic materials. Organic products must be eco-friendly. The product material of the future clothing is derived from various crops that help the company acceptable to the customers. The company sells different types of clothing like shirts, and pants for men and women both. Generally, the target of the company derived the cotton from linen (Thorisdottir et al. 2019). Linen needs a minimal amount of water and pesticide to grow. The little amount of pesticide is less harmful to the environment. The advantage of linen is it grows in low-quality soil. Linen is fully biodegradable. Sustainable clothing uses biodegradable materials from natural fibers. A little amount of fertilizer is used in the production of linen. In addition, it uses less water and less energy and there is no chemical treatment that reduces carbon emission at the time of production. These features of the clothing company attract more customers towards the company. The motive of the company is to reduce the carbon emissions and greenhouse gas that indirectly affect human lives.

Core Value of the company

The feature taken by the company at the time of production of the clothes makes the company unique. The quality of the products makes the customer more attracted towards buying the products of the company. The different types of creative ideas to discover new featured products make the company unique and futuristic (Freudenreich and Schaltegger, 2020). The company clarifies its targeted customer zone to increase its sales. Customers are valuable to this company. The company produces different types of products depending on the customer's choice. Consistent brand image is the key factor for the success of the company. The company produces its products in a reliable manner that builds more customer trust. The loyalty of a brand is highly valued in the competitive world. Listening to the brand of the company the customers assume the goal of the company. The futuristic ideas and the ecological factors are the key factors for the development of the clothing company.

People love brands that are consistent in adopting new ideas for their products. The target of the company is to match the customer expectation level of the products. According to Goworek et al. (2020), innovative and creative ideas in designing the products make them more acceptable to the customers. The target of the company reducing the emissions and the carbon level including the little amount of pesticides used in the production of linen shows the company's view regarding the development of the environment.

Mission of the Company

The primary aim of this future company is associated with development of environmentally friendly products and these products mostly made from an organic product that helps in reducing the bad emissions to the environment.Development of the environmental sustainability through organic product development has been purposed by this future company.


The stakeholders are important factors for the growth of the company. Internal stakeholders like the employees, project managers and the director of the company play a vital role in the development of the company. In addition to that the designers of the company are assets of the company. Investors of the company help in the growth of the company by helping the company advise different innovative ideas. According to Clube and Tennant (2020), stakeholders of the company influence in making decisions regarding the business, operational issue, aims and objectives of the company, profit and loss of the company. In addition the funding done by the investors enables starting up future clothing and grows the company fast.

Targeted customers

The target of the company selling the products to all aged persons and especially the products of the company attract more people due to its ecological features. Future clothing produces different types of products to meet the expectation level of the customers.

Purpose of Future cloth

Future clothing is an eco-fashion clothing brand. The purpose of the brand is to build carbon neutral fashion industry to maintain ecological integrity. According to Papadopoulou et al. (2022), the company uses biodegradable components to make cloths and uses recycled fibers to produce clothes. The aim of the company is to use low pesticide and fertilizer in produce the raw material for clothes. According to Long and Nasiry (2022), less water usage in this sustainable clothing brand helps in saving the water level as well as reducing the water pollution. This type of clothing is healthier than the other artificial fabric clothing.

Businesses operate in the UK economy

In the UK different business start-ups rises with new business plans that create an impact on the economy. Future clothing is a start-up company that is going to offer different fashionable and ethnic wear according to the changing trends (Boon et al. 2019). The manufacturing industries in the UK contribute more to the economy of the UK.Sole trading is the most flexible business operating structure of the company that offers the freedom of decision-making without any interference from a third party.

Different business sectors in UK

Figure 1: Different business sectors in UK

The start-up companies of theUK follow the legal rules to enter into the competitive market of clothing. Agriculture contributes approximately 0.68%, the manufacturing industry contributed 17.49%, and service sectors contributed around 71.46% to the economy of the UK in 2021 (statista.com, 2023). The company has to apply different strategies to attract the attention of the investors to ensure the financial and economic status of the company. The partnership of the company influences the business processes to increase the effectiveness and efficiencies of the supply chain of Future clothing (Chams and García-Blandón, 2019).

Most of the era of the UK’s Economical system, is mainly dominated by the massive range of industries. These include several “retail, hospitality, professional services, business administration and finance” as well. These are considered as primary industrial sector in UK.

Industrial Division in the UK

Figure 2: Industrial Division in the UK

The secondary business sectors of the UK has composed with “car manufacturers, food production or building companies” in this country context. On the other side, tertiary industry or the technical service sectors of the UK has encompassed with “financial institutions, schools, hotels, and restaurants” as well.

The business of UK start-ups is controlled by the hierarchy of the company. The human resource management (HRM) of the company has to develop business plans that might provide profitability to the UK's economy (Bratton et al. 2021). The wide range of market competition created difficulties for start-up companies. Thus the HRM of the company applies different strategies to ensure an effective and efficient business process to achieve the economic goal of the company. The businesses of the UK follow the treading rules and regulations for operating a successful business in the UK (Edwards, 2021). The management of the company designs the business plans according to their business objectives to enter into the new market and attracts the attention of the stakeholders. It helps to expand the business and to gain a competitive advantage by increasing the effectiveness and efficiency of the supply chain process of the new start-UP company.

The legal structure of the business

The new start-up business company Future clothing has to follow the laws and regulations of the UK related to the business and trading to avoid any legal issues. The company has to register the business first and have to choose a legal structure to give rise to the clothing business (Armour and Sako, 2020). These processes help the company to compete against other clothing companies in the UK to gain competitive advantages. After a thorough analysis of the advantages and disadvantages, it has been decided for Future clothing to be a Ltd [Refer to Appendix 4]. After creating an effective business plan the company has to find the investing sources to secure the funding and finance for the new start-ups. The company has to follow all the legal restrictions while marketing the products.

Future clothing has to pay the tax on time to avoid legal issues. The company has to concern with the new business insurance and has to keep all records of data and information related to the supply chain process of the company (Kalogiannidis, 2021). This structure helps the company to start its business legally without disobeying any governmental rules and regulations. The company has to register the license to get governmental permission for the new business. Some traders, partnerships, a limited company (Ltd), and limited liability partnerships (LLP) are the main types of legal structures of Future clothing (Hornuf et al. 2021). These structures influence the company to choose a proper legal structure for the company to introduce the new business in the market of the UK.

The legal frameworks help in guiding the code of the business startups. However the legal policies also limit the course of progress of an organization in distinct fields of operations. There are however five key factors a business needs to consider before choosing a legal structure

  1. Continuity: This is essential to consider “business continuity plan” and the proactive business approach that provides continuous business support during emergency situation like “UK Brexit, Covid-19 pandemic or inflation” as well.
  2. Complexities: It has mainly supported “interconnected network of technologies, data, products or services, and people within an organization” in the significant manner.
  3. Liabilities: Therefore, “legal debts” of this considered organization owes to the “third-party creditors” that maintain liabilities.
  4. Scalability: This can be referred to as development of adaptability as well as capability of a particular selected company as well.
  5. Profitability: This means success rate of this organizational aim to maintain the environmental sustainability along with propounding economical function.

Finance and Funding

In the UK different finance and funding agencies exist that provide support to start-up companies. Debt financing including startup loan schemes influences the business. There are also different ways exists of funding which influence the finance of Future clothing (Crick et al. 2020). Advance funding, peer-to-peer lending, short-time business loan, venture debt, and so on are some of the different financing policies that provide support to start-ups in the UK. A wide range of customer base influences the financial strengths of the company. It provides the scope to attract investors from different parts to increase the funding rate. It is important to expand the new business operations and hire new employees to increase the product manufacturing services. It directly creates an impact on the financial status of Future clothing. As a clothing brand, it requires a huge amount of money to buy the raw materials for cloth manufacturing (Cacciolatti et al. 2020). Thus with the help of the financial manager of the company, the HRM ensures and manages the funds and allocates it as per the requirement. They take the financial decisions for the growth of the company by cutting down the financial costs and improving profitability.[Referred to appendix 1]

The finance paly an essential role maintain this organizational position through distribution of this “right place at the right time” as well. Based on the objective of this company, development of the environmental sustainability through product orientation has required potential financial support as well as resource.

However, the company also assumes financial risks that might create stress on the business economy of the new company. Market access, compensation, increasing resource costs, and other factors also become the weakness of the new company (Allen et al. 2021). Lack of funding might affect the manufacturing process of the company. Along with that, bad partnerships, ineffective marketing, lack of research, and choosing the wrong market affected the finance and funding process of Future clothing.

HR policies

Human resource (HR) managers played an important role to develop strategic plans for the start-up business to achieve the business goals. HR of the company has to provide different policies and practices to increase the effectiveness of the manufacturing process. The HR policies ensure the sustainability of the business. As a clothing company, it is important to offer health and safety policies for the employees to increase their working involvement (Collins, 2021). Apart from that, disciplinary and dismissal policies and grievance policies influence the establishment of an efficient supply chain process for the company. The HR of the company also applied different strategies to improve employee engagement with their assigned work. HR of the company performs the overall supply chain process of the company to ensure the achievement of the business goal.

As the human resources policies provide support to the new organizational culture to develop trust, fairness, and inclusion. Along with that, it provides clear ideas about the role and responsibilities of the employees and employers in the Future clothing company. The start-up company develops its business structure based on certain criteria which include the employment hiring process, contracts, wages, code of conduct, and leave policy. Along with that, to ensure the future of the employees the company also has to offer an employee provident fund and a gratuity policy (Amrutha and Geetha, 2020). Apart from that, the company has to ensure leave policies for maternity and paternity and safety and security policies for sexual harassment in the workplace. These policies help to increase employee satisfaction and attract a wide range of new, potential, and skilled employees to the new start-up. As a clothing company, the company has to focus on the hiring process to hire fashion designers to design their products according to changing trends and market demands. The company has to maintain ethical policies as well to avoid copyright design issues.


Future clothing is a clothing company that is producing different types of clothing that are eco-friendly in nature. The target of the company is to make clothes from biodegradable products. The raw material helps the environment to reduce pollution levels. The target of the company is 3 R. The full form of the 3 R is to reduce pollution, re-wear the products, and recycle the products. The use of low-impact of environmental materials makes the company unique in the clothing industry. The company is producing products to keep the customer's expectations. These factors have made the company unique in the clothing industry.


  • It can be recommended the company should be consolidating its material.
  • It can be recommended that the company use more recycled products to reduce the wastage of clothes in the world. The material used by the company should be certified. In addition, the company uses cotton cloths to recycle its products easily (Neumann et al. 2020).
  • It can be recommended that the company should improve its logistics system to increase its productivity.
  • It can be recommended that the project managers of the company should take steps in providing training to the production staff of the company. Providing training to the employees helps in increasing the productivity of the company.
  • It can recommend that the company should focus on the quality of the product to increase its sale. The company should open more departmental stores all over the world to accelerate the business of the brand.



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Amrutha, V.N. and Geetha, S.N., 2020. A systematic review on green human resource management: Implications for social sustainability. Journal of Cleaner Production, 247, p.119131.

Armour, J. and Sako, M., 2020. AI-enabled business models in legal services: from traditional law firms to next-generation law companies? Journal of Professions and Organization, 7(1), pp.27-46.

Boon, C., Den Hartog, D.N. and Lepak, D.P., 2019. A systematic review of human resource management systems and their measurement. Journal of management, 45(6), pp.2498-2537.

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