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Imperial London Hotel: In-Depth Business Analysis Case Study By Native Assignment Help.
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In this case study, the investigation is done considering the company “Imperial London Hotel”, a renowned hotel chain in the hospitality sector. It will look at several aspects of the business, including its operations, and the current environment in which it works. A long history of providing outstanding accommodation and services related to hospitality to its tourists can be found at Imperial London Resort (Pirie, 2017). Its dedication to excellence, customer pride, and innovation established a position inside the hospitality sector. This case study examines the internal and external factors that impact Imperial London Hotel's business operations (Lahiri, 2017). Along with examining emerging problems like crises (such as pandemics) and other important issues like Brexit, this study will also examine the organizational structure, competencies, and lifestyle. The report highlights the SWOT (strengths, Weaknesses, Opportunities, threats) and PESTLE (Political, Economic, Social, Technical, Legal, and Environmental) categories as environmental assessment tools to analyze the elements thoroughly. To better understand the employer's capacity to adapt to and succeed in the dynamic business environment, the strategic decisions, management practices, and approaches to a range of challenges made by Imperial London Hotel will be examined.
The organizational structure of the Imperial London Hotel, its valuable areas, and the cultural components that contribute to its success are all described in the following sections of the case study. The research will follow with extensive environmental analysis, examining the company's internal strengths and weaknesses and the external opportunities and difficulties it encounters. This analysis will provide valuable insight into the challenging circumstances and opportunities Imperial London Hotel faces in its attempt for long-term growth and competitive advantage.
Figure 1: Imperial Hotel London
The Imperial London Hotel operates with clear organizational goals supported by its initiatives and bold predictions. Those guiding principles direct the company's quest for satisfaction and give its operations a sense of direction. In order to find out the main causes behind the Imperial London Hotel and learn about some important objectives this case study is made.
The Imperial London Hotel's mission is to provide exceptional hospitality while ensuring that each visitor has the utmost comfort, convenience, and enjoyment (Oleribe et al., 2019). The employer strives to surpass client expectations while maintaining a dedication to excellence, professionalism, and close attention to detail by providing outstanding amenities and creating a long-lasting impression.
Vision
The Imperial London Resort aims to be the top choice for travelers looking for luxury, a place to stay known for its outstanding hospitality, superior amenities, and personalized service.
The Imperial London Hotel uses a tall structure, a type of hierarchical organizational structure. This type of structure has multiple layers of management, a separate chain of command, and a fantastic division of tasks and responsibilities. The following illustrates the Imperial London Hotel's Tall shape:
Despite its shortcomings, the tall structure of the Imperial London Hotel is advantageous for a business like theirs in the hospitality industry. It permits the green management of a sizable workforce, ensures accountability, and provides a foundation for consistent service standards across unique divisions and hotel locations. To overcome some of the disadvantages of a tall structure, the organization must create effective communication channels, support employee empowerment, and cultivate an innovative and adaptable culture.
Figure 2: Organisational Structure
The several divisions or areas within an organization that carry out certain tasks and duties to achieve the corporate goals are approached by organizational functions. Three main characteristics in the instance of the Imperial London Hotel can be identified:
For example, Operations and marketing/sales aspects are interrelated in that one another ensures that the Hotel's facilities and services are of an exceptionally high standard and satisfy guests' expectations. This is consistent with the marketing and income characteristic's initiatives to attract customers through successful Merchandising, advertising, and marketing.
The ability of the operations feature to provide exceptional visitor experiences enhances the effectiveness of advertising and sales efforts and promotes high-quality referral marketing; some of them are as follows:
Effective hiring, training, and performance control procedures influence the operations function's capacity to provide environmentally friendly and customer-focused offerings. A beautiful painting culture, maintaining employee satisfaction, and addressing employee needs are ways human resources support operations and ultimately improve the guest experience. Hence, Imperial London Inn may achieve operational excellence, maximize income, and establish a strong brand reputation within the hospitality industry by understanding and optimizing every aspect of these three fundamental activities.
The term "organizational lifestyle" describes the common values, assumptions, customs, and behaviors that shape how individuals behave and view the world inside an organization. It has a significant role in directing employee behavior, hiring decisions, and typical organizational performance. The following crucial characteristics highlight the organizational foundation of the Imperial London Hotel:
Professionalism and attention to detail have always been characteristics the Imperial London Resort maintains. In their interactions with guests, co-workers, and stakeholders, employees are expected to uphold strict standards of professionalism. Every aspect of the employer's operations, from hygiene and cleanliness to transportation shipping and visitor investigation, emphasizes attention to detail. The Imperial London Hotel places a high priority on the growth and well-being of its employees. The company invests in training and development initiatives to advance the skills and knowledge of its workforce (Holbeche, 2019). Additionally, it encourages a healthy work-life balance, provides possibilities for career advancement, and cultivates a positive work environment that prioritizes employee engagement and well-being.
Hence, the Imperial London resort's organizational culture plays a significant role in influencing employee behavior, selling a great working environment, and providing excellent tourist experiences. It affects how employees engage with one another and visitors, integrates their actions with the organization's values and goals and supports regular organizational fulfilment (Moore, 2016). The lifestyle reinforces the organization's dedication to customer satisfaction, teamwork, continuous improvement, professionalism, and employee well-being.
The extra variables that were discovered in the SWOT analysis of the Imperial London Hotel reveal comparable information about the company:
Figure 3: SWOT Analysis
Seasonal variations: The Imperial London Hotel, like several other hotels, can deal with seasonal variations in occupancy and earnings, with peak seasons experiencing high demand and relaxed seasons demanding smart pricing and advertising strategies to be profitable.
Overall, some of its benefits include strong branding, a wide range of services, and an ideal destination for visitors (Hashim et al. 2016). But there are issues with tourism dependence and high labor costs. Possibilities include adopting a new timeline and travelling experientially (Rawaf, Yamamoto, and Rawaf, 2020). Threats include the impact of COVID-19, financial variables, and political instability. Hence, adapting and effective risk management is essential for the foreseeable Hospitality business in the context of the Imperial London Hotel.
Pestle analyses for the Imperial London Hotel are as follows:
Hence, Imperial London Hotel may better understand the External forces that affect its business by doing a PESTLE analysis that considers the political, Economic, Sociocultural, Technical, Legal, and Environmental sustainability concerns (Odey, 2021). This analysis aids in discovering growth opportunities, the assumption of capability challenges, and the expansion of strategies for successfully navigating the external business environment.
Figure 4: Introduction to PESTLE Analysis
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Conclusion
The case study on the Imperial London Hotel has offered insightful knowledge of corporate firms' understanding of the hospitality sector. Several important conclusions have been drawn from studying the organizational structure, functions, culture, SWOT, and PESTLE characteristics. The strengths of the Imperial London Inn include a solid brand reputation, a variety of hotel choices in ideal locations, and highly trained staff. These advantages contribute to the company's competitive advantage and customer satisfaction. The hotel, however, faces challenging circumstances imposed by its heavy reliance on tourists and high operating costs, which call for careful leadership and adaptability to shifting market conditions.
The Imperial London Hotel can profit from the rise in interest in interactive travel and technological advancements. The Imperial London Hotel can improve visitor experiences and obtain a competitive edge in the industry by offering specialized reviews, customized products, and utilizing virtual responses.
The inn operations are at risk due to threats from the ongoing COVID-19 epidemic, economic factors including inflation, and political instability. Addressing these challenges requires adjusting to shifting health and safety standards, monitoring financial advancements, and keeping up with the latest political developments. While the PESTLE analysis focused on the external factors impacting the business, the SWOT analysis emphasized the hotel's internal advantages and shortcomings. Each analysis provides priceless information about the organization's current and larger business environments.
Imperial London Inn has to capitalize on its strengths, manage weaknesses, take advantage of opportunities, and minimize threats to succeed in a fast-paced, competitive marketplace. The inn's long-term success may depend on making smart decisions, never-ending expansion, welcoming market-driven technology improvements, and upholding a customer-centric practice.
This case study has provided a comprehensive understanding of the Imperial London Hotel and its function within the hospitality industry with the help of information, the organizational structure, features, customs, and interpreting the internal and external elements. To push for the employer's growth and sustainability, it acts as an organizing principle for comparable research and strategic planning.
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