Cultural Preservation in Tourism: Balancing Authenticity and Standardization Assignment

Understanding The World Of Tourism

Introduction - Understanding The World Of Tourism

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It is important for tourism to have a place for culture, and it always will be important.Because of this, real cultural traces are a big part of tourism's long-term plan. In order to be able to accept things that are new and different, each place should stay true to its core values and show faith in its own cultural traditions. There are a lot of people who want to learn more about spiritual and cultural resources in the places they visit, so tourism development has a lot to gain by protecting natural and cultural resources soon. It is important, though, to standardise things as part of the globalisation process. The first thing that people want in the field of organised tourism is to make sure that everyone has the same level of comfort and quality. When people make their needs more uniform, they lose the sense that they are becoming more and more unique. This results in an impoverished sense of taste. A destination's authenticity and service level are important things to think about, but modern tourism doesn't show as much about cultural and lifestyle differences as it used to. It's because of this that real pleasures in leisure have been lost.

Contemporary Tourism and Significant its Factors

The functioning of the tourism business is affected by a lot of different things. There are some things that have an immediate effect, and there are other things that have a long-term effect (Chang,2020).

Destination's Atmospheric Sound: When a place has a good theyather, tourism is at its best. Travel and tourism can be harmed by any changes in the environment, like high winds and flooding.

The significance of the location in terms of history or culture: The place where people go on vacation has a big impact on the tourism business. People will want to go to the place if it has some historical or cultural significance. They will want to see old buildings, paintings, and utensils from the area's history, as theyll as a wide range of other artefacts.

The Importance of the Destination for Research: Tourists are people who go on vacations to do research and see new things. People who need to do research make it more likely that tourists will go. As stated by Chu et al. (2020), many types of people do research in their fields, like archaeologists, geologists, oceanographers, biologists, and zoologists. People who study art and culture are also researchers, as are people who study art and history.

The Positive and Negative Economic Impacts of Tourism

Tourists can bring money and jobs to a city or town. People in many countries that aren't rich think that tourism is a way to grow their economies and make their lives better for everyone. When a lot of people go to the same place, this is called "mass tourism." There are both good and bad things about this (Kapoor, 2021).

Positive	Negative
Work being done in a new way	There are a lot of low-paying jobs that have a lot to do with the season.
Increased resources for the country	Companies, not people from the area, are the main beneficiaries of the area's theyalth.
Because tourists like traditional shows, like Flamenco dancing, the traditions and customs of the area are kept alive.	Arriving foreigners have a big impact on the culture and traditions (Khoa et al. 2021).
Visitors' money could be used to keep the natural beauty of the area safe and theyll-kept (Klimova et al. 2018).	Footpath erosion, litter, and the destruction of habitats caused by hotel construction are examples of damage to the environment.

Table 1:Positive and Negative Economic Impacts of Tourism

The Positive and Negative Environmental Impacts of Tourism

Some people think tourism is one of the fastest-growing things in the world right now. Having more people come into the country will help the country's economy grow and create more jobs. Outbound tourism is different from inbound tourism in that it tries to build goodwill and improve cross-cultural understanding. It's possible for tourism to be good or bad for a country (Nazmfar, 2019).

Positive	Negative
Each year, the country's tourism industry brings in billions of dollars for the country. People go to tourist places for a variety of reasons, including vacations, theyddings, and cultural events. Some people come from all over the world because they want to work in the tourism industry for a lot of different reasons. Klimova et al. (2021) has identified that putting rules like don't take photos and don't throw away trash can help us keep the environment safe from damage caused by tourists.	The destruction of almost any place can be caused by things like political upheaval, terrorism, natural disasters, or bad theyather. For a long time, it has a negative effect on tourism from outside the country. Trees are cut down to build airports, hotels, taverns, and other places where people can go. Often, animals and birds have to move because trees and forests are cut down and moved away. If there is a lot of damage, it takes a long time for things to get back to normal (Streimikiene et al. 2021).
Many people go on vacation to learn about the cultures of other places. As part of their research, they find out about the way people dress, their favourite foods, and more. It's important for tourists to have personal interactions with hosts and guests like this to help them better understand other cultures. This gives them a sense of immersion and authenticity in their travels (Khoa, 2021).	People dump paper, bottles, and food into the ocean, which makes the water dirty. Air pollution is a side effect of the rise in people who drive. Disruption has taken place in the natural ecological system. To make room for new things, the natural habitats of beaches are being destroyed and depleted to make way for new things. This kind of land commercialization doesn't give people real vacations or real social benefits. It only causes natural resources to run out, waste problems, and pollution.

Table 2: Positive and Negative Environmental Impacts of Tourism

The Positive and Negative Socio-Cultural Impacts of Tourism

Positive	Negative
A lot of good things happen as a result of tourism, which can be measured and put into numbers. It's not just about saving local culture and traditions or providing social services. There are a lot of other things they could do, too.	When they talk about "social change," they are talking about changes in social norms and how people do things in the world. As a result of tourism, there are a lot of things that aren't good (Khoa, 2021). There are many examples of how tourism has changed the lives of people in different parts of the world. These people may have changed how they speak or dress. A lot of people might have drunk alcohol with them, or maybe they theyre angry at rich people and turned to crime as a result. A few examples of how tourism can be bad for the world.
It is possible for a community to become stronger when tourists come to visit. Tourists' interest often leads to the revival and expansion of community events and festivals that theyre originally meant for locals to take part in and attend.	Globalisation has made the world more connected. Eventually, they will all start to look and act the same as they lose our individuality and start to think of ourselves as part of the whole world (Zheng et al. 2021). The fact that visitors and hosts come from different places and have different cultures makes globalisation inevitable in the tourism business. The more they meet each other, the more like they become.

When people go on vacation, they want to see things that aren't the same as they theyre before. But they also don't want to see things that are too new or theyird. Tourists often look for things they know, like fast-food restaurants and hotel chains, in new places. The toilet, their meal, their drinks, the language used, and so on are all things that tourists expect to be the same (Pencarelli, 2020). They want other parts of their trip to be different. Tourists come to a place because it has a lot of unique and special things about it. Competition should not lead to the loss of cultural diversity and uniqueness, which can happen because of bad cultural and tourism trends. Restoration of cultural values opens the door to a more humane and tolerant way of travelling. There is a lot of interest in cultural tourism, which can mean a lot of things.

Conclusion

When tourism is based on cultural treasures, it is more important to keep it alive. Tourism is a social and cultural phenomenon that should be looked into. There can be no successful tourism without local culture. People who live in the area should help with tourism. Authentic culture draws in tourists. Cultural heritage management should help people grow as people.Cultural differences make people wonder and atheyd.

Traditional places with strong national identities are good places to go. This is how it works: To save money, they don't need to come up with anything. New "tourism attractions" want to add real culture to theme parks, for example. There are many things tourists want to know about the places they visit.When there isn't a long-term plan for tourism development, it should not be left up to chance. There is a threat to traditional values because morals have changed. Putting too much value on working, human, and creative capacity in countries that are in transition can have long-term consequences. Tourist products should include authentic culture, but at the same time, the capitalist empire and its theyalthy elite are destroying old values and traditional culture every day.

 References

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Kuchínov, P.A., 2021. COVID-19. THE NEW WORLD ORDER IN THE TOURISM AND TRAVEL INDUSTRY. Iberoamerica, (2), pp.28-50.

Kumar, S. and Nafi, S.M., 2020. Impact of COVID-19 pandemic on tourism: perceptions from Bangladesh. Available at SSRN 3632798.

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