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Strategies for Reducing Water Usage and Waste in Bath Half Marathon

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Part A

Introduction: Strategies for Reducing Water Usage and Waste in Bath Half Marathon

Summary of the report

The report is made to discuss the problem of waste and water utilisation in the company of the Bath Half Marathon. Several approaches which could be executed to decrease waste and water use are defined. The benefits and prices of economic development for the industry are related to alternative ways. The significance of government acts, regulations, and controllers in business development and reaction to the future is displayed (Al Breiki, 2019). Finally, the report highlights sustainable and dependable business practices, allowing for both economic and ecological factors.

Setting the scene for the business

The BHM is a big-scale sporting event which takes place annually in the city of Bath, England. This event attracts several runners and audiences, and it uses a major amount of water on that day. In the recent global situation, there is enhancing pressure on businesses to acquire sustainable and conscientious practices, so this will probably play a major role in the future.

Who/what is it and what does it do

The company behind the event is responsible for planning and implementing the marathon, which involves maintaining resources such as water. However, the company should consider alternative methods to decrease water usage and waste to manage sustainability and economic growth.

Part B

Knowledge and understanding

Demonstrate an understanding and background in sustainable business operations

The Bath Half Marathon (BHM), like several other events, requires a major amount of water for the runners and the events amenities need a major amount of water (Raut et.al, 2019). However, with the rising awareness of sustainability and the effects of actions on the atmosphere, it is essential to reflect on ways to decrease water control and waste. Some methods should be implemented:

  • Utilise recycled water: Consider utilising reprocessed water for the bathroom and other non-consumption uses. This can be attained by introducing a greywater method that assembles and manages waste water and repeats it for non-drinking intentions.
  • Support water conservation: Boost applicants and staff to utilise water correctly by highlighting signs and offering information on safe water practices, for example, turning off taps when not in use, utilising low-flow sprinkler heads, and acquiring rainwater for irrigation.
  • Apply water-efficient practices: Establish water-efficient accessories and appliances like sloppy toilets, and utilise automatic taps and showerheads to turn off while not in use (Gasparin et al., 2021).
  • Reduce waste: decrease the quantity of waste caused by the event by offering reusable dishes and bottles rather than disposable ones and by reusing every paper, plastic and paperboard product used.
  • Work with distributors: Work with distributors to diminish the quantity of packaging and disposable items and to select eco-friendly products which are less wasteful and utilise less water.

While considering the perks and prices of economic development of the company against the prices and benefits of substitute sustainable processes, it is vital to identify which sustainable processes can affect long-run profits for the environment and business (Herrera, 2020). By acquiring sustainable approaches, the BHM can:

  • Attract more ecologically aware consumers and promoters who are eager to support sustainable morals.
  • Reduce long-run operating prices by sustaining water, decreasing waste, and utilising energy-efficient tools.
  • Develop the brand status of the company by indicating a commitment towards sustainability and responsible ethics.
  • Avoid penalties from governmental bodies by approving ecological laws and policies.

Alternatively, the costs of ongoing unsustainable practices should involve:

  • Enhanced outlay of water along with waste management caused by increasing water charges and waste disposal prices.
  • Damage to the atmosphere, resulting in penalties and reputational harm to the business.
  • Lack of sponsors and consumers who are worried about the atmosphere and sustainability.

As a result, the BHM must identify the significance of sustainable company operations and execute sustainable practices to decrease water management and waste (Sivarajah, et.al, 2020). For that reason, the business can profit from continuing economic and ecological benefits, such as supporting government policies and increasing its status.

New business models and ways of operating

Approaches to bring Down Water usage and Waste:

  • Fit water-efficient equipment, like low-flow toilets and faucets.
  • Apply a water recycling method to collect and handle wastewater and reutilize it for undrinkable purposes.
  • Encourage water-saving practices along with runners, participants, and spectators by instructing them on the significance of decreasing water waste (Fernando, 2019).
  • Utilise other origins of water, for instance, greywater, rainwater harvesting, or water shipped to another place.
  • Use effective irrigation methods for the events in nearby areas.

Benefits and Costs of Economic Growth:


  • Enhanced profits for the company through promotion, contestant fees, and other sources of income.
  • A better job chance in the area, while the event engages guests and needs local services.
  • Enhanced brand identification and status for the company and the area.


  • High water utilisation generates enhanced water bills and possible fines for improving water usage restrictions (Bocken, 2019).
  • Ecological damage is due to pollution and water waste.
  • Potential harmful effects on the local area are caused by traffic blockages and disruption.

Alternative business models:

  • Adopting a round economy model involves reutilizing and recycling resources to decrease waste and expenses.
  • Applying sustainable action practices through sourcing local, natural food and encouraging eco-friendly shipping choices.
  • Collaborate with local area teams to support social and ecological responsibility.
  • Collecting digital technologies to decrease paper use and encourage virtual involvement in the event.

Eventually, the Bath Half Marathon company needs to stabilise the economic profits of the experience with ecological and social expenses (Zhao et al., 2020). Acquiring sustainable methods and exploring other business models to support the company in reducing its ecological impact through maintaining economic development.

Part C

Areas of concern

The particular areas of concern related to your chosen type of business

The BHM Company’s water utilisation is a specific area of concern related to sustainability and responsible business ethics (Freudenreich, 2020). The event utilises a significant amount of water on the run day for several purposes, for instance, offering water to the contestant and volunteers, cleaning services, and staff. Some particular areas of worry related to water utilisation are discussed below:

  • Water conservation: The BHM Company should execute water conservation systems like utilising low-flow shower heads and taps, fixing leaks on time, and utilising recycled or restored water for undrinkable uses such as irrigation and cleaning.
  • Water Waste: The Company should take actions to reduce wastewater throughout the event, for instance, fixing any leaks, observing water utilisation, and making sure that water is not wasted. This will help decrease of the action's effect on local water delivery and reduce its ecological footprint.
  • Rainwater harvesting: Assembling rainwater for reuse in cleaning and irrigation can decrease the event's belief on municipal water origins and its effect on the atmosphere. The company can set rain barrels and additional rainwater collection methods to capture and stock rainwater for later use.
  • Education and outreach: The BHM organisation can teach runners, teams, and participants about the significance of water saving.

By informing these areas of concern linked to water usage, the company can diminish its environmental impact, save natural resources, and express its commitment to sustainability and responsible industry practices. But water utilisation is now one feature of the bigger problem of sustainability (Curtis, 2020).

What is it doing wrong in contrast to others doing better

The BHM organisation can be doing many things wrong in the order of water management:

  • Loss of water-conservation technologies: The organisation cannot utilise water-conservation technologies, for example, toilets and fixtures, which can considerably reduce water utilisation. This can result in increased water bills, water scarcity, and bad impacts on the regional water supply.
  • Ineffective appliances: The Company may be utilising inefficient tools, like dishwasher and washing machines, that use huge litres of water (Hermundsdottir, 2021). These tools can be recovered with more effective models, which can conserve water, and energy and decrease the company’s toxic waste.
  • Bounded utilisation of recycled water: The company cannot use reused water for undrinkable usages, like cleaning utensils and amenities, which can apparently decrease water utilisation.
  • Lack of education on saving water: The BHM organisation would not be teaching runners, contestants, and workforce about the significance of saving water and methods to decrease water usage, which can cause wasteful practices.

In comparison, other organisations can do better in the matter of water management by applying a complete water management method which involves water conservation technologies, effective devices, and the utilisation of reused water (Silvestre, 2019).

Part D

Evaluation of Business practices

A critical evaluation of alternative business practices relevant to identified concerns

Limitation of business practices

The limitations for business performance for water use by the bath half marathon organization involve:

  • Accessibility of water: The organization can face restrictions in the accessibility of water, particularly through times of scarcity or as there are limitations on water consumption due to ecological concerns.
  • Price of Water: The price of water differs providing on the place and the origin of the water. The organization can face restrictions in their water utilization because of the high price of water that can affect their productivity (Holmberg, 2019).
  • Environmental impact: The Company may face restrictions due to worries about the ecological impact of water consumption, for example- reduction of water resources, greenhouse gasses, and effect on wildlife.
  • Allowances and regulations: In this organization may appear limitations in their usage of water due to the requirement for permits and fulfillment with rules relevant to water utilization, mainly in areas where water resources and water scarcity are secured.
  • Public opinion: In this company might face restrictions in its water utilization caused by public estimation and demands to decrease water usage, particularly in areas anywhere water shortages and also water resources are below pressure.

To deal with these limitations, the company can acquire sustainable business programs to decrease water consumption, such as utilizing water-efficient utensils and fixtures, assembling and recycling rainwater, and applying water-saving events.

Benefits of energy business practices

Applying energy-saving business practices can bring various benefits to the identified concerns of the Bath half marathon organization including:

  • Money savings: Energy-conservation business practices may help decrease energy use and lesser energy bills that can keep the organization capital and develop profitability.
  • Reduced environmental impact: this practices may help minimize the company’s toxic waste and reduce their effect on the atmosphere. This can support to secure wildlife, natural resources, and the local society.
  • Enhanced brand reputation: acquiring energy-saving methods can help to improve the organization's status and increase its brand while a publicly responsible and eco-friendly conscious business.
  • Compliance with rules: Applying save energy practices can support the organization fulfill with environmental policies linked to energy utilization and emissions (Deva, 2021).

To attain these benefits, the BHM Company can consider applying energy-efficient methods for example, fixing LED lighting, utilizing energy-efficient devices, executing a recycling plan, cheering employees to utilize public transport, and implementing freelancing approaches.

Thought on what they might do…alternatives

There are some alternatives the BHM organization could do concerning to decreasing plastic, pollution, corporate social responsibility (CSR), and waste:

  • Reducing Plastic: The Company could offer contestants with renewable water bottles rather disposable plastic bottles. They might also support contestants to carry their own refillable bottles through providing refill site along the path. Moreover, they might minimize the quantity of plastic utilized in packaging by converting to additional sustainable options.
  • Reduce waste: The organization might execute zero-waste rules by cheering participants to organize their waste in chosen recycling and mulching bins. They might decrease waste by removing inessential packaging, like artificial bags for race drinks, and encouraging the use of recycle bags instead.
  • CSR: The Company could associate with local trusts or non-profit organizations to increase funds and consciousness for vital social sources. They might also contribute a part of the enrollment amount to a charitable organisation or offer opportunities for candidates to volunteer earlier or later the race.
  • Pollution Reduction: The Company might decrease pollution by boosting contestants to utilize public transportation or motor pool to the event (Niu, et.al, 2019). Although they could offer incentives for contestants who prefer to run or walk to the event rather than drive, As well, they might operate with local experts to improve air quality and decrease traffic blocking alongside the race path.

Part E


Strategic thoughts, targets, outcomes and KPIs

To decrease its water usage and turn into more sustainable, the BHM organization must develop and apply a complete water management action.

  1. Address a Water Audit: The Company should conduct an audit to evaluate its recent water usage and recognize areas wherever water could be conserved.
  2. Expand a Water Management process: The organization must build a water management action which involves particular plans to decrease water utilization.
  3. Utilize Recycled Water: They must explore the utilisation of water recycling for non-potable purposes, like facilities and cleaning utensils. This may include fixing rainwater harvesting processes or treating greywater.
  4. Teach and Engage shareholders: The Company must teach and engage shareholders, involving runners, participants, and team, about water-saving practices. This can include displaying holdings, distributing pamphlets, and water-saving mail in social networks.

The company should increase Key Performance Indicators (KPIs) which track water usage and conservation in time. These KPIs can involve:

  • Overall water use throughout the event,
  • Water utilizes per contestant,
  • Percentage decrease in water usage from earlier years,
  • Reserves in water prices,
  • Decrease in carbon emissions related with water utilization.


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