Pages: 21
Words: 5300
Need an Assignment Helper in the UK? Native Assignment Help is here to support you every step of the way. Our skilled experts specialize in a wide range of subjects and are committed to delivering high-quality assignments that meet the highest academic standards.
A company’s business strategy would be incomplete without a grasp of the industry dynamics and trends, and doing an industry analysis provides such information. This allows a company to proceed rationally and gain an advantage in knowing its target market and market tactics. To begin an industry study, a company must first learn about the many sorts of businesses that are already on the market. There are three categories of organisations in a market: public, private, and non-profit.
Most private companies are run by their owners for the sole purpose of making a profit. The public sector, on the other hand, tends to employ a smaller number of people than private businesses. The majority of these organisations are the result of the creation of new businesses or the privatisation of a public sector entity. – The majority of private businesses are owned by individuals or a group of persons. In addition, they must adhere to the rules and regulations set forth by the government. According to the legal framework of an organisation, the money created by these organisations is reinvested and distributed among the investors of the organisation.
The objective of a non-profit organisation is to meet the needs of society. The majority of volunteer organisations are not for profit, although there are a few that do earn a profit. These kinds of organisations are dedicated to improving the well-being of society as a whole. As a safety net, the majority of non-profits rely on unincorporated associations, corporations, or trusts. Municipal, state and federal governments are examples of the third form of commercial organisation: government entities. Generally, public sector organisations are those that are owned and operated by the government, as well as those that are subject to government regulation.
As part of this analysis, we focus on a few Qatar-based enterprises. An in-depth examination of one of the selected firms will be provided within the scope of the report, focusing on the industrial variables of Qatar that have a direct impact on it.
The current section will critically analyse the complexities associated with three organizations from Qatar, belonging to three different sectors namely: Public, Private and Voluntary.
Background
The national airline of Qatar, Qatar Airways, is a state-owned enterprise. Qatar Airways has a hub-and-spoke network from its base at “Hamad Foreign Airport” in Doha that flies to over 150 international countries spanning Africa and Asia as well as Europe and the Americas and Oceania. More than 43,000 individuals work for the “Qatar Airways Group” (Chiambaretto and Wassmer, 2019). Since October 2013, the airline has been a member of the “Oneworld alliance”, making it the first “Persian Gulf” carrier to join one of the three main airline alliances.
Products and Services
Even though “Qatar Airways” was just founded in 1997, it has created a wide flight network that now includes 83 countries (Airways, 2018). With a 5-star rating from “Skytrax”, “Qatar Airways” has been rated the greatest airline in the world year after year (Sulistya and Ginaya, 2020).
Size and Scope
In the “State of Qatar”, Qatar Airways serves as the national airline. Qatar Airways is one of the world’s fastest-growing airlines, with a fleet that is among the youngest in the industry. With more than 200 aircraft travelling to more than 150 destinations spanning Europe, the “Middle East”, “Africa”, “Asia”, “North America”, and “South America”, “Qatar Airways” is now commemorating its 20th year of “Going Places Together”. The organization has 50,110 employees (Kucsera, 2021).
Mission and Business Objectives
It is “Qatar Airways’“ primary mission and business objective that they want to become a world-class carrier and cargo service provider with a global reach.
Organizational and legal structure
The hierarchical structure of Qatar Airways may be seen across the company. This is a hierarchical structure in which all but one of the organization’s units reports directly to the other unit. The power structure in an organisation typically consists of a single or group of individuals at the top, with several tiers of authority descending from there. As of May 2014, the Qatari government owns 100% of the firm, making it a state-owned enterprise. Since a former foreign minister and other owners bought a 50% interest in Qatar Airways in July 2013, the government has had complete authority over the airline (Kucsera, 2021).
Stakeholders
All of the people that work at its airport, as well as the people who travel via the airline regularly are considered stakeholders of Qatar Airways.
Background
The “International Bank of Qatar (ibq)” was founded in 1956 as the “Ottoman Bank” and is one of Qatar’s oldest and most well-known commercial institutions. The Bank provides a wide range of financial services, including corporate, private, and retail. ibq’s “branches”, “service centres”, and “ATMs” are positioned around the nation in key locations (Alenazi and Barbour, 2019).
Services
Ibq’s retail banking division is well-known for its creative approach to product creation, especially when it comes to mortgages and other types of personal loans available at any time of year (Ali, 2020).
Size and Scope
“International Bank of Qatar (ibq)” was renamed in August 2004, after the bank was taken over by the “National Bank of Kuwait (NBK)”. After increasing its stake in the bank to 30 per cent in July 2007 and selling it back to Qatari investors in 2014, “NBK” returned to Qatar. iqb has about 500 employees (Ali, 2020).
Mission and Business Objective
To make banking more personal for everyone, IBQ is working hard to realise its fundamental purpose every day.
Organizational and legal structure
IBQ has a top executive who is assisted by several other high-ranking staff members. In a retail bank, the different tasks, such as “electronic banking”, “customer service”, and “management” of certain divisions, are often divided (Al-Muharrami and Murthy, 2017). Hence, it resembles the “hierarchical structure” that has been detailed in the previous section.
It is a “limited liability corporation”, which means that its owners are protected from personal culpability for the firm’s debts and liabilities (Setiawan, 2018).
Stakeholders
IBQ’s shareholders, board of “directors”, “workers”, “consumers”, “financial markets”, and the “government” are all stakeholders in the company (Ahmed, 2017).
Background
Once known as “Qatar Charitable Society”, “Qatar Charity” is a non-governmental organisation that focuses on humanitarian and development efforts. With more than 150,000 sponsored orphans, it was founded in 1992 in response to the thousands of children who were orphaned by the Afghanistan war, but it has since expanded its scope to include six “humanitarian” fields (“shelter”, “emergency medical response”, “food aid” and “WASH” etc.) and seven “development” fields (“health”, “education”, “WASH”, “food security”, “financial empowerment”, “housing” and “social care”) (Sulistya and Ginaya, 2020.
Services
The Qatar Charity has been a leading humanitarian and development organisation for more than two decades, providing lifesaving assistance to those affected by war, persecution, or natural disasters while also working to eradicate poverty through long-term development programmes in social welfare, water and sanitation, and education (Siswantoro, 2021).
Size and Scope
Through its network of field offices in 30 countries and implementation partners in an additional 20 countries, the organization is at the forefront of global efforts to assist disaster-affected communities become more resilient so they can eventually survive and grow (Lowi, 2019).
More than 29 million people have been served by Qatar Charity’s large-scale humanitarian and development programmes over the previous five years at a total cost of 1.2 billion dollars.
Mission and Objectives
QC aims to give people hope and assist vulnerable communities in dignity by addressing their humanitarian and development needs (Lowi, 2017). At the core of its work, it aims to create a society where people are free from poverty and live in dignity, and to be the preferred aid provider wherever our assistance is needed.
Organizational and legal structure
The “Board of Directors”, the “General Assembly”, and the “Executive Director” are the three pillars of QC’s leadership structure. The NGO’s Board of Directors sits atop the organisation. All non-profit organisations must have a board of directors to be registered with the local government. As previously mentioned, QC operates on a “non-profit” basis (Rickenbacher, n.d.). Because it does not make money for its owners, this implies it is a business. The organization’s profits and donations are reinvested in the organization’s operations.
Stakeholders
Members of the QC’s “board of directors”, people it serves, “donors” or foundations that offer QC grants are examples of stakeholders.
The different organizational functions of Qatar Airways have been able to acquire organizational success. The context will discuss the different organizational functions of this airline company.
Marketing mix of Qatar Airways
HR strategies of Qatar Airways
Financial strategies
Qatar airlines which graded surrounded by one of the preeminent airlines in the Gulf States missing behind Emirates airways has been recognized to engage second fiddle. In the previous year, the airway has supplementary 14 new aircraft to our impressive fleet – which comprises 205 passenger aircraft, 26 cargo aircraft, and 19 Qatar Executive jets (Imbuga, 2018).
The advertising and promotional strategies of Qatar airways have been competent for attracting major customers through promoting on the major entertainment events. This process has been proven to be extremely accommodating in increasing the revenue margin of the airways. The ultimate purpose of the airline organization is to think only about the comfort of the customers. This advertising strategy has been able to permit Qatar airways to congregate a great audience & pull towards more consumers. As a result, it directly impacts the profitability of the organizations. Qatar Airways is well-known in terms of its top rating extravagance class travel. The business basically and first-class travelers have the right of entry through relaxed seating fresh flowers, top-grade wines, world cuisines, and chandeliers. The experience of a five-star accommodating service has been available in the airways and that has been proved to be exceedingly beneficial in drawing attention towards passengers and enhancing business revenue.
Factors |
Analysis |
Political |
COVID-19 has resulted in a wide range of restrictions on travel between countries, as well as a need for airlines to adhere to a variety of safety standards. This has had a significant impact on the company’s revenue. After some time, a group of countries made a decision that had an enormous impact on the industry. |
Economic |
When it comes to the airline business, Qatar Airways holds a very strong position. It’s also worth noting that the airline spent a lot of money on new planes last year. Airline profits are expected to decrease sharply this year as a result of the COVID-19 travel restrictions imposed by numerous nations, which has had a detrimental effect on airline operations. So, before making any strategic decision, the corporation must take these considerations into account. |
Social |
The business of Qatar Airways is influenced by a wide range of social issues. It takes into account elements such as population growth, gender ratio, cultural variety, and more. Qatar’s population may be small, but the country’s high per capita GDP means that residents have a lot of money to spend on vacations and other recreational activities. signal for the organisation, as they will establish a large consumer base for both business and pleasure travel alike. People are now afraid to travel because of the threat of infection from COVID-19. This has had a devastating effect on the airline sector as a whole. As a result of these issues, several airline firms are experiencing significant losses. |
Technological |
Qatar has always provided innovative services to its clients, such as cost reduction, increased customer experience, comfort, etc., through the application of new technological advancements. It’s easy to book tickets on Qatar Airways’ website and mobile app at any hour of the day or night. The government also offers a variety of incentives to help the aviation industry upgrade its technology because it entails enormous costs. |
Environmental |
To reduce carbon emissions, Qatar Airways utilises new and efficient planes. As a result, the airline firm has done a great job of reducing its carbon footprint and thereby satisfying a wide range of stakeholders. Airline companies can’t ignore environmental considerations if they want to become industry leaders in their field of work. |
Legal |
Qatar Airways has always placed a high value on legal considerations, which is why the airline is often regarded as one of the best in the world. Various new travel restrictions have been implemented as a result of COVID-19 to protect travellers and prevent the transmission of disease. The airline complied with all safety regulations to ensure that all stakeholders were satisfied with the company’s operations. |
(Sources: Kucsera, 2021; Emil, n.d.; Wang, 2021; Maharani, 2020)
SWOT Analysis has been considered as a strategic tool that might facilitate in investigating the core insights of the organization, and to develop a triumphant approach for the upcoming future. SWOT analysis of Qatar Airways analyses the organization through its strengths, weaknesses, opportunities & threats.
Strengths
Weaknesses
Opportunity
Threats
Strength - Political It has been observed in an extensive manner that the Qatar Government has a well-built political will which consists of effect in the incredible enlargement of this airline. In addition, the enhanced reputation of Qatar Airways has played a major role due to its first-class quality services. Therefore, the political impact has been responsible for not creating any kind of obstacles in the way of getting success (Mohandoss and Muthuraman, 2019). Though it has been observed in a deliberate manner that the excessive impact of COVID19 has been responsible for bringing various restrictions in travel and accommodation-related services.
The weakness-The economic condition of Qatar is extremely elevated. Therefore, it has been considered as one amongst the worldwide influential and operates in the preponderance of the states. It has been observed that it has enormous proceeds which basically points out that economically the company. Therefore, it has the biggest opportunity for the airlines (Mohandoss and Muthuraman, 2019). Due to the impact of the COVID19 pandemic the company has to encounter an enormous economical downturn.
Opportunity- Qatar always have been measured in providing pioneering services to its consumers by making use of innovative technological expansion like cost decrease, enhanced customer understanding. Therefore, it has been proved to be beneficial in increasing the rate of financial performance.
Threat- Regarding the impact of COVID-19, people have started evading travel for the horror of infection. This has actually put a very unfavorable collision on the entire airline industry specifically on Qatar Airways. The company faced numerous losses due to the economic recession for the pandemic.
As per the entire evaluation of the report, it has been observed that the political and social impact has been responsible for creating major changes in the business. Therefore, the key findings illustrated that the various policies and regulations have been responsible for Qatar airways to succeed in the international marketplace. Additionally, it has been considered as the ultimate strength of the airline organization. The social and environmental factors are considered major factors for the economic downfall of Qatar airways. In terms of social factors, the impact of the COVID-19 pandemic has been considered responsible for creating obstacles in the path of decreasing the rate of travel due to the fear of infection. On the other hand, the extreme rate of carbons emission contributes to changing of climate. As a result, the airline industries have to face numerous restrictions for these major issues. It is indeed considered as the major weakness for Qatar airways.
Qatar Airways has a very elevated position in terms of the economy which is the biggest opportunity for the organization. However, the legal factors have no beneficial impact on the organization. It might be a threat to the future of the Qatar airways for the implementation of the further legal structure due to the impact of a pandemic.
Conclusion
From the entire evaluation of the entire report, it has been observed in an extensive manner that the macro-environmental factor and micro environmental factor have an immense impact on the profitability and efficiency of the organizations. Therefore, investigation of the legal structures, scope, vision, mission objectives, and various services has been competent to evaluate major success factors of the organizations. The context proves to be extremely accommodating in depicting the interrelationship between macro and microelements in a deliberate manner. It has been observed that through analyzing these impact of the factors Qatar airways have full-grown from a diminutive company to a most important player in the airline industry of Qatar. Thus, it has been concluded that the entire study has been succeeded in evaluating the overall facts illustrated in the report.
References
Ahmed, O., 2017. Customer Satisfaction a Comparison Between Islamic and Conventional Banks Case Study of Qatari Banks (Doctoral dissertation, Hamad Bin Khalifa University (Qatar)).
Airways, S.S.O.Q., 2018. The Translation Accuracy and Subtitle Strategy of Qatar Airways Safety Video of Students of English Letters Department (Doctoral Dissertation, Sanata Dharma University).
Alenazi, H. and Barbour, B., 2019. The relationship between dividend policy and firm value within Qatari banks. QScience Connect, 2019(1), p.5.
Ali, A.M., 2020. The impact of economic blockade on the performance of Qatari Islamic and conventional banks: a period-and-group-wise comparison. ISRA International Journal of Islamic Finance.
Al-Muharrami, S. and Murthy, Y.S.R., 2017. Interest banking spreads in Oman and Arab GCC. International Journal of Emerging Markets.
Chiambaretto, P. and Wassmer, U., 2019. Resource utilization as an internal driver of alliance portfolio evolution: The Qatar Airways case (1993–2010). Long Range Planning, 52(1), pp.51-71.
Dehbi, M., 2018. To Analyse the Feasibility of Business Diversification as a Mitigation Strategy to Compensate Impact of GCC Crisis Within Aviation Industry: A Case Study on Qatar Airways (Doctoral dissertation, Cardiff Metropolitan University).
Emil, K., THE IMPORTANCE OF ENVIRONMENTAL IMPACTS IN THE MARKETING POLICY OF EMIRATES, ETIHAD AND QATAR AIRWAYS.
Ghialy, Y.A.P., Shrabani, S.A.H.A., Saleh, A.S., Ndubisi, N.O. and Alsowaidi, S.S., 2018 A COMPARATIVE ANALYSIS OF QATAR’S TOURISM COMPETITIVENESS WITH EGYPT, SAUDI ARABIA, THE UNITED ARAB EMIRATES, AND TURKEY. PressAcademia Procedia, 13(1), pp.17-21.
Imbuga, B.O., 2018. Critical human resource metrics which support organizational agility to emerging challenges, to sustain industry competitiveness: A case study of Kenya Airways PLC (Doctoral dissertation, United States International University-Africa).
Kucsera, E., 2021. The handling of the blockade against Qatar from the perspective of Qatar Airways’ resilience. Regional Statistics, 11(04), pp.101-125.
Lowi, M.R., 2017. Justice, Charity, and the Common Good: In Search of Islam in Gulf Petro-Monarchies. The Middle East Journal, 71(4), pp.563-585.
Lowi, M.R., 2019. Charity as Politics” Writ Small” in Gulf Petro-Monarchies. Journal of Muslim Philanthropy & Civil Society, 3(2).
Maharani, N., 2020. QATAR’S STRATEGY IN FACING THE ECONOMIC EMBARGO BY SAUDI ARABIA AND ALLIES IN 2017-2019 (Doctoral dissertation, Universitas Muhammadiyah Yogyakarta).
Mohandoss, K. and Muthuraman, B., 2019. Analysis of Strategic Management and its Impact in Aviation Industry with Special Reference to Oman Air, Sultanate of Oman. Shanlax International Journal of Management.
Rickenbacher, D., The Muslim Brotherhood In Switzerland—The First Decades.
Seanyen, T., Choyprasit, W., Premmnisakul, V. and Srayudh, K., 2021. The Qatar Airways business plan Analysis (SWOT). Nimitmai Review Journal, 4(1), pp.34-37.
Setiawan, R.A., 2018. Vulnerability of Islamic Financial Institutions in a Financial Crisis. KnE Social Sciences, pp.88-104.
Siswantoro, D., 2021. The Effectiveness of Social Media Marketing in Zakat Institutions: A Global Comparison (No. 6445). EasyChair.
Sulistya, I.A.P. and Ginaya, G., 2020. Corporate social responsibility implementation on aviation company: a case study in Qatar Airways. International Journal of Green Tourism Research and Applications, 2(1), pp.41-46.
Temirkhanova, I.T., 2019. BRAND ALLIANCES BENEFITS FROM CONSUMER PERCEPTION; ON EXAMPLE OF QATAR AIRWAYS IN ONEWORLD. ?. ??????? ???????? ?????????????? ?????????, p.94.
Theodoropoulou, I. and Alos, J., 2020. Expect amazing! Branding Qatar as a sports tourism destination. Visual Communication, 19(1), pp.13-43.
Wang, Z., 2021. Understanding the strategy used by leading airlines: a case study of Qatar Airways.
Go Through the Best and FREE Samples Written by Our Academic Experts!
Native Assignment Help. (2024). Retrieved from:
https://www.nativeassignmenthelp.co.uk/unit-1-business-and-the-business-environment-sample-11135
Native Assignment Help, (2024),
https://www.nativeassignmenthelp.co.uk/unit-1-business-and-the-business-environment-sample-11135
Native Assignment Help (2024) [Online]. Retrieved from:
https://www.nativeassignmenthelp.co.uk/unit-1-business-and-the-business-environment-sample-11135
Native Assignment Help. (Native Assignment Help, 2024)
https://www.nativeassignmenthelp.co.uk/unit-1-business-and-the-business-environment-sample-11135
Understanding The World Of Tourism Assignment Introduction...Read more
ORGANISATIONAL BEHAVIOUR BUSINESS MANAGEMENT...Read more
Evaluating Organizational Innovation Capabilities...Read more
Introduction Of Arts & Humanities Film, radio and tv...Read more
Exploring Principles of Effective Nursing Practice and Conduct Assignment...Read more
LEVEL 7 Study Skills & Project Management...Read more
Get your doubts & queries resolved anytime, anywhere.
Receive your order within the given deadline.
Get original assignments written from scratch.
Highly-qualified writers with unmatched writing skills.
Hi! We're here to answer your questions! Send us message, and we'll reply via WhatsApp
Please enter a messagePleae enter your phone number and we'll contact you shortly via Whatsapp
We will contact with you as soon as possible on whatsapp.
Ph.D. Writers For Best Assistance
Plagiarism Free
No AI Generated Content
offer valid for limited time only*