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Innovation And Organisational Transformation

Introduction: Innovation And Organisational Transformation

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If any situation arrives where the organisation feels to have some organisational operation change, it can come for a managerial change approach. The organisational change can be improved through the organisational change operation. This change management is mostly used when the originating need for some operational change of facing some issues. For this, a brand follows several approaches to implementing the change management model. For delivering a better strategic business operation, an organisation follows the change management approaches for achieving the organisational objective. This is the reason that the change management approaches are highly applied when any organisation needs to solve its issues.

Thesis statement: Organizational change and innovation improve the delivery of a Sponsor Plan, People Manager Plan and Communications Plan.


For an organisational change, the employees are one of the most effective and necessary elements. As per the view of Mihardjo et al. (2019), for controlling and reading the change management approaches the brand leaders come up with process management. With the evaluation of the process management, the employees can be able to understand the change management processes. For an organisational change, the leaders must possess several skills that can be helpful for the organisation. The brand leaders must possess a critical vision that can assist the organisation in creating organisational objectives. The leaders must have a vision that can assist the organisation in a better certain organisational change. Based on the comments of Weintraub and McKee (2019), the betterment of the organisational change can be interpreted with the evaluation of the organisational implementation. A better vision of the leader can assist the organisation in having a better evaluation of the organisational change. 

For brand leaders, communication skills are another necessary skill that any entity must possess. As opined by Farahnak et al. (2020), this has been addressed that the leaders must possess the organisational entity for having a better understanding of the change management operations. With better communication skills, brand leaders create different evaluations through a better understanding of the change management operation. The brand leaders use communication skills to speak with every entity in the organisation providing specific examples that can assist the organisation to create some specifications of the business operation development. This has been addressed so that the company can create some business operations for having a specification of leadership approaches. As per the comments of Khan and Khan (2019), communication skills assist the change management processes to have a critical evaluation of the vision. In other words, the organisational leaders improve the vision and communicate with the employees to have the same vision as well. 

Motivation is an interpersonal skill that leaders must possess. This has been addressed that the organisational leaders must motivate the employees to innovate. In order to formulate organisational change and innovation, leaders must motivate employees. From the viewpoint of Waruwu et al. (2020), this also improves organisational culture to provide better innovative options. As an example, Apple also follows leadership approaches that are helpful for innovation. This allows the company to have an innovative organisational culture. The leadership approach also assists the organisation to create irrational specifications through better leadership approaches. Organisational change management and leadership operations are significantly linked with different innovation opportunities. 

Through innovation and leadership philosophy and technique, the organisational leaders create several specifications after evaluation of different innovation and change management approaches. For assisting the change management or transformation management approaches, innovation is a highly required skill. This has been addressed that the organisational change and leadership can be treated with the specifications through better technological aspects. Innovation is mostly supported by technological advancements which is why there is a huge requirement for innovation in different leadership operations. Based on the analysis of Hechanova, Caringal-Go and Magsaysay (2018), innovation leadership assists organisations to influence employees for organisational benefit. The business might assist the organisation to have a significant growth of the employees. This innovation also assists the company to use and produce creative ideas for business performance and growth. 

Of all of the organisational change or organisation transformation theories, “Lewin's Change Management Model'', “McKinsey 7-S Model'' or “Kotter's Theory for change management” are the most effective and most popular ones. As per the thoughts of Yue, Men and Ferguson (2019), these theories assist the organisation to use different innovation operations for transforming the organisation for a battered strategic approach. Innovation can also create some significant specifications for the strategic evaluation of business performance development. “Incremental innovation theory”, “Disruptive innovation theory”, “Architectural innovation theory” and “Radical innovation theory” are the four innovation theories that are generally followed by all organisations for a better organisational transformation. 

A better organisational innovation can also create some specific business development measures for having a significant business operation so that a better organisational change can be implemented easily through invitation approaches.

For implementing a better innovative approach, an organisation creates several specifications that share the strategic orientation that can be addressed with the predictive nature of the leadership development opportunities. This has been addressed that leadership theories are significantly necessary to develop a better understanding of the business. Based on the analysis of Hechanova, Caringal-Go and Magsaysay (2018), has been addressed that organisational change can create the specification with the continual difference in leadership operations. 

There are different leadership theories available that assist an organisational transformation and innovation. There are several opportunities that are also available for a better implementation of the strategic orientation of the business operation. “Contingency theory of leadership”, “Transformational theory of leadership”, “Transactional leadership theory”, “Great man leadership theory” and “Behavioural leadership theory” are the leadership theories that leaders use to implement a better strategic evaluation of the business. There are several other opportunities available for better organisational and business transformation. According to the statement of Cortellazzo, Bruni and Zampieri (2019), the innovation approach relates significantly to the Contingency or Transformational theory of leadership. The implementation of the business is addressed with the specification whereas the technological implementation of business opportunities is also addressed with the evaluation of the business performance and growth. A better strategic evaluation of the business is also addressed with the implementation of these leadership theories. 

Innovation is an important aspect of the transformation of the organization. The impact of innovation in the transformational transformation is highly effective for market evaluation and development. There are many approaches which state that the importance of innovation in the evaluation of the market strategy is very impressive and it can provide a huge impact on the situations for the improvement of the organization. Innovation is very effective in terms of making the operations of any company better and faster. The improvement of the processes are highly effective and these are the most important approach for any organization to provide different support for the analysis of the organization. As per the view of Mhlungu, Chen, and Alkema, (2019), innovation is important in the transformation of the organization as “innovation can produce sudden and dramatic changes to the way business is done and the way consumers experience changes to the products and services made by the companies”. The innovation is highly effective for the different innovative approaches for the several aspects for the improvement of the company development. According to Stich et al., (2019), there are many approaches that can be effective for several improvements for the organizational change like “improved productivity, reduced costs, increased competitiveness, improved brand recognition and value, new partnerships and relationships, and increased turnover and improved profitability”. 

There are many approaches that can be effective for the analysis of the company for the use of several aspects of the company. There are several companies which have been improved for the different techniques and improvement of the social aspects of the company. For example, Tesla is the company that has evaluated innovation practices for several aspects of the organization. There are many factors which describe the probability of evaluating innovative ideas for the company. The innovation factor has provided the company with the benefit of “30-100% more core efficiency with their cars and to have 30% operating margins” which are the most appropriate factor in terms of the organization's transformations (Baiyere, Salmela, and Tapanainen, 2020). Tesla is now focusing on increasing the charging stations on the basis of solar panels which will help the organization in developing a sustainable goal for the country and making a proper approach for the development of the organizational goals. 

As discussed it is a clear fact that the innovation is very much related to the different aspects of the company in terms of developing the different sources. The impact of the system is regulating the various approaches for which the evaluation is still very impressive and the innovation can contribute to changing the organizational structure of the company. Innovation results in collective form for improving the situation of the company and providing various support for the development of the needs of the company (Brunetti et al., 2019). Thus innovation plays a important role in the improvement of the performance of the company. 

 Furthermore, innovations also work to solve the complex problem of society. In addition, it also focuses on increasing productivity in the operations of businesses. Therefore, it implies that innovation is a key component of today's organisations as it helps them acquire future growth opportunities. Facebook Is the largest social media platform in the world and it has conducted several innovations in its social media platform. One of the key innovations of the company is the wall feature of the company which worked as the original profile space for the users. It was launched in the year 2004 (Klein, 2020). Following this, in the year of 2008, the company increased its wall-to-wall limit to up to 40 messages for each profiled user on its platform. Thus, it helps the company in grabbing the attention of the young population by utilising the platform to connect with their friends and family. In addition, it also enabled them in posting their stories on their wall. Thus, this innovative activity helped the company in acquiring new opportunities and fuel further growth (Górska and Mazurek, 2021). The company also obtained a key competitive edge in the market against its competitors due to its innovative practices.

Most importantly, conducting innovation practices also requires adapting to changes (Wittmayer et al., 2019). The companies adopt new changes to embrace changes which helps in facilitating innovative practices. In addition, they also listen to the concerns and quirks of employees which helps in lowering their resistance to changes. Therefore, it implies that employees are key components of organisational transformation which facilitates innovative and creative practices. 

One of the major benefits of innovation is that it helps in increasing the revenue of companies. In addition, it also helps in reducing the cost expenditure of companies. Furthermore, innovation fuels economic prosperity and growth in the long run. Several companies have been faced with bankruptcy and shut down due to the inability to cope with changes in the business environment. For instance, Blockbuster was once a prominent video rental company. The company soon achieved substantial growth and the success of the company led to the failure of the company, Blockbuster (Rijswijk et al., 2021). It signifies the importance of innovation and adapting to changes and fulfilling the needs and requirements of customers. 

Innovation also directly benefits companies by increasing sales numbers and reducing waste generation which further supports the cost expenditure of companies. Along with this, it also works to improve the relationship of companies with employees. Organisational transformation also requires the sharing of goals by the leadership of companies with the employees (Romero et al., 2019). In addition, it also involves making considerable changes in the organisational culture to facilitate innovative practices. Aligned with this, companies should provide training and development programs to their employees that help them in acquiring new skills and knowledge which helps them in embracing innovative practices(Haaker et al., 2021). There are several phases of organisational transformation, however, the most significant ones are resistance, adjustments and acceptance. Lastly, acceptance refers to the successful embarrassment of employees into the new organisational cultures. Therefore, it can be stated that eliminating the resistance of employees is a key challenge for organizational transformation. 

There are several key organisational areas that are impacted by the organisational transformation. The most important one is the culture of an organisation which refers to the positive working environment of companies that offer good and flexible working environments to employees (Thompson, 2019). Following this, the original transformation also leads to increased performance of employees. Most importantly, organisational transformation directly impacts the connection advantages of companies. Therefore, it can be stated that organisational transformation plays an important tool in facilitating innovative practices in organisations. 

Responsibility of managers in corporate branding

The managers are responsible for taking creative decisions in an organisation to build a brand. They play a vital role in deciding how a product must be presented in the market so that it creates a positive image in the market (Perlangeli and Rea, 2021). Additionally, they also serve as an anchor to develop curiosity in the customers to interact with the brand by the marketing communications and other strategies used by them. The managers are responsible for safeguarding the brand image by collaborating with various departments of an organisation. They make use of digital marketing tools such as SEO and other integrated marketing techniques to monitor the brand campaigns (Boukis, et al. 2021).


Innovation is a key factor that helps companies in obtaining a strong competitive edge and increasing market share. The innovation and organisational change directly lead to a positive impact on the communication plan, people manager plan of companies. Several companies have failed due to not being able to embrace with new changes. Adapting to changes help companies in acquiring new growth opportunities and improves the performance of business operations.


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