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Principles of leadersip assignment digital media product


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The aim of this section is to understand the details about leaders and their followed leadership styles. it is true that individual leaders follow an individual personal style for conducting the business. In this context, Richard Brandson has been considered, for understanding a detailed idea about the leaders (BRANSON, 2020). He is one of the efficient and proficient business persons and has a sufficient amount of energy to conduct and entrepreneur positively in the world. In terms of better understanding, several types of questions will be and answered to get a detailed idea about his leadership style. With help of solving the following questions, it will be possible to understand in a detail and the questions are as follows:

What type of leadership Richard Branson follows?

First of all, it is required to know that the importance of transformational leaders, they are liable to generate a vision, incomes of confirming that the employees are following all the instructions and directions provided by the leaders. In this way, the organisational objectives can be fulfilled with the contribution of the leaders. The importance of transformational leadership has been considered here for revealing that Richard Branson also follows transformational leadership in terms of drinking success within the organisational area. However, he also follows charismatic leadership styles for handling all the business operations seamlessly (Bruijl, 2018).

Proper education and training are required for an employee to conduct their operations of taking care of the organisational operations in an effective way. After considering the way of following a transformational leadership style, it is seen that Richard Branson has followed three stages in the industry for implementing innovative styles to conduct the business. The first stage describes waking up in the office and informing other people to work efficiently so that they can improve through their performances. Moreover, most of the businesses are going slowly for fulfilling the requirements of this first step of transformational leadership stylee. Transformational leadership is practised where the requirements of changes are needed. stage II of the transformational leadership style helps to generate effusion after considering the practices followed by the organisations. In order to do this, the type and the size of the organisation need to be understood for conducting this leadership style. The third stage of the leadership style is to provide free training to the workers. the contribution of transformational leadership can be seen in developing contemporary produce.

He used to give concepts on emotions, values, ethics, standards and different type of long-term goals from the perspective of the organisations (BRANSON, 2020). He also finds ways of empowering the employees in terms of fulfilling the organisational objectives directly. he also used to follow a charismatic leadership style in a unique way to provide all type of supports to the organisation (Aschbacher and Sablik, 2018). The charismatic type of authority styles totally relies upon the limit of speaking with others inside the authoritative zone and by following a sincerely charged way. A few attributes can be found in this sort of initiative style, which is that they need to incorporate certified articulations of emotions so its applications can be seen in different sentiments. The condition is the sentiments need to have inspiration and it might go over the enthusiastic range. They need to have passionate affectability for understanding the sensations of others who are associated sincerely with them. They need to control their feelings which is reliant on managing enthusiastic presentations by arriving at the ideal point. Social affectability is likewise needed for understanding the social elements which are incorporating with various social conditions and characterizing class and affectability as a result.

Sometimes it is seen that Richard Branson preface to follow laissez-faire leadership style, in terms of letting the people know about their mistakes and make them aware of not doing the mistakes for the second time. this is because he believes that the employees can get a chance to learn more from the action (Bassell and Lambert, 2020). Richard Branson always prefers to find patients for keeping himself more motivated and deep-rooted morals. When he worked with virgin enterprises he has brought division from the perspective of the organisation to assess the people by articulate the instructions in a clear way. He also behaves with the employees as a human by considering them to directly come to him and sharing their own concept ideas and concerns towards the organisation. He also prefers to encourage the employees in terms of diminishing all type of challenges which are occurring within the organisational area and out of their comfort zone. Always prefers to comply in a different way so that some particular effect can be seen on his followers.

In the end, it can be concluded that Richard Branson has lots of patients from the organisational perspective of Virgin group which are now living more than 400 organisations.


Aschbacher, M.C. and Sablik, J., 2019. Innovative Leadership Style for Industrial Companies. Science Journal of Business and Management, 7(2), p.45.

Bassell, M. and Lambert, S., 2018. Marketing Leadership in a Knowledge Economy. Atlantic Marketing Journal, 7(1), p.3.

BRANSON, L.O.R., 2020. Leadership of Richard Branson. LEADERSHIP.

Bruijl, G.H.T., 2018. Sir Richard Branson: A Global Leader with a Difference. Available at SSRN 3115239.

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