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A sustainable business can also be referred to as a green business. A green business that has minimal negative impact and affects positively on the Global local environment community society or Economic (Brummer, 2018). Any business structure cannot be termed as a green business. If the business matches some criteria, then it can be described as green and the criteria are given below:
The organisation which follows the sustainable business strategy will know how to design products that will take good advantage of the current environmental situation. The organisation also focuses on the product performed with Renewable Sources (Rajayogan, 2021). The business should balance all three pillars which are people, planet, and profit all together by using the concept of Sustainable development and sustainable distribution that influence the environment, business growth, and also society. So the sustainable business organisation should have progressive environmental and human rights policies and also take care of the supplier, supplying chain, distributors, and stakeholders along with the environment (Wysoki?ska-Senkus, 2021). It will also give good value to customers, investors together with the environment and business organisation. So a sustainable business organisation practices sustainability in every step like business planning, processing products and manufacturing activity that adequately address the current environmental concern without hampering the profit (Wysoki?ska-Senkus, 2021).
The 21st century is the world of business but now it is the time to call it the world of sustainable businesses. The incorporation of sustainability is more important in that business which directly affects people’s daily life that means food and agriculture business. That is why agriculture practice should be more sustainable and organic (Rajayogan, 2021).
The agriculture practice changed dramatically after World War 2 but it needs more sustainability and encouragement towards organic farming.
It is a well-known private company that has been selling certified organic food since 1985. The founders are Arran and Ratana Stephens. Initially, the company became famous for its breakfast cereal but now they have more than 150 products including granola, oatmeal, tortilla chips, toaster pastries, waffles. It has approximately 500 employees and they sell its products in more than 40 countries (Zhang, 2022). They have their farms with manufacturing facilities in Canada and the United States. The products are fully vegetarian and certified organic and non-GMO project verified. This company started its journey with the first product and that was manna bread. This company has 2,880 acres and 2,760 acres of organic farms in Saskatchewan and Montana respectively. Not only these, but this company also has many awards like Canada's green employers, best growing organic leadership in Canada. The farmers of this company were also awarded as the farmers of the Year in 2014 (Janmaimool and Chontanawat, 2021). Its headquarter was in Richmond but in 2018 September this company announced that it will move its headquarters to East Vancouver (Rodoplu and Gürsel, 2022).
Nature’s Path is one of the first companies that promote sustainable practice in the food industry and also help to establish the sustainable food trade Association (Rodoplu and Gürsel, 2022). The company struggles so much and faces different barriers in the way of their sustainable organic business. Let's focus on what kind of barrier can be faced by a sustainable organic business company:
Along with all those barriers in organic farming this company always try to manage their sustainable business in several ways:
Business is always associated with the profit, cost of productivity, packaging distribution, and these are directly related to the economy. The concept of economy in sustainable business can be termed as the circular economy (Rodoplu and Gürsel, 2022). Circular economics is a model of our system that gives us a solution framework against Global challenges like climate change, biodiversity loss, waste, and pollution. This model is very much important in sustainable business because it helps to ensure sustainable growth over time. With the circular economy, our sustainable business organisation can drive the optimization of resources, reduce the consumption of raw materials and recover waste by recycling or giving it a second life as a new product (Wysoki?ska-Senkus, 2021). The circular economy in sustainable business is based on three principles that are-
If a business organisation wants to be a sustainable business organisation, then it should implement the concept of the circular economy instead of the linear economy. The concept of the circular economy is also termed the green economy (Wysoki?ska-Senkus, 2021). Because the circular economy gives protection to the environment by reducing waste and also lowering the emission of greenhouse gases. It also allows decreasing the dependence of importance on resources like raw materials, water and energy (Scorza and Santopietro, 2021). The model of the circular economy directly fits into the more general framework of sustainable development. Not only sustainability, the circular economy also adds profitability in a sustainable business organisation. Not only in the economic and environmental benefit, the concept of the circular economy also includes social development (Scorza and Santopietro, 2021). Another benefit of the circular economy is a sustainable business that stimulates new inventions and boosts economic growth. It enhances the long-run chances of competitiveness of national companies. The circular economy creates job opportunities and reduces the chance of employment and property as well as helps to reduce the social impact of pollution and climate change. So, it can be said that circular economy gives a strength to work for sustainable business organisations by empowering sustainability in the environment, the economy as well as social affairs (Shih and Tseng, 2014).
A sustainable business strategy can be explained as it is a set of actionable steps that a sustainable company should take to improve its impact on the community as well as the environment (Wysoki?ska-Senkus, 2021). The strategy is to increase the positive impact on the environment by reducing the negative impact. The implementation of sustainable strategies in a business organisation can take a long time but if it is incorporated with the business strategy then it will show it's a benefit. The concept of sustainable business has become more popular in recent years because of environmental concerns and consumer demand actions (Scorza and Santopietro, 2021).
There are so many benefits of Incorporation of Sustainable strategy in a business organisation:
By the following steps, it will be clear how an organisation can implement a sustainable business strategy:
So, sustainability is very much important in every sector, especially in the modern business world. Without ignoring mother nature, destructive development cannot be possible these days. The environment is suffering from several issues like climate change, excess carbon emission, huge amounts of daily Industrial and electronic waste and its effect directly on nature and as well as the people’s life. They are several business ideas that need a sustainable strategy to improve two words: the betterment of nature as well as social health. The agricultural industry needs to be more organic and encourage the farmers for organic farming. Organic farming needs more awareness and improvement in productivity procedures so it can attend to a good target market and everybody can try the organic farming food. Not only the organic farming industry, other business organisations who want to be green should implement the model of circular economy as well as the sustainable business strategy. Business is not about profit and loss is also about the impact on nature as well as the local community. By the implementation of sustainable strategies, the business organisation gives importance to human rights also. Any business organisation gives a trace on solving the social environment issue then it will be more accepted and can get more appreciation. If it happens to any business organisation, it can influence other business organisations to be as green as them. Its main input is the impact slowly to the environment but it will be in a good way.
Brummer, V., 2018. Community energy–benefits and barriers: A comparative literature review of Community Energy in the UK, Germany and the USA, the benefits it provides for society and the barriers it faces. Renewable and Sustainable Energy Reviews, 94, pp.187-196.
Dioha, M.O. and Kumar, A., 2020. Sustainable energy pathways for land transport in Nigeria. Utilities Policy, 64, p.101034.
Janmaimool, P. and Chontanawat, J., 2021. Do University Students Base Decisions to Engage in Sustainable Energy Behaviors on Affective or Cognitive Attitudes?. Sustainability, 13(19), p.10883.
Nadaraja, D., Lu, C. and Islam, M.M., 2021. The sustainability assessment of plantation agriculture-A systematic review of sustainability indicators. Sustainable Production and Consumption, 26, pp.892-910.
Rajayogan, P., 2021. Keynote Speech: Sustainable Construction Basic Practice–Strategy, Challenges, Importance Benefits and Positive Impact. AIJR Proceedings, pp.xix-xx.
Rodoplu, H. and Gürsel, S., 2022. Sustainability Practices in Airport. In New Frontiers in Sustainable Aviation (pp. 191-201). Springer, Cham.
Scorza, F. and Santopietro, L., 2021. A systemic perspective for the Sustainable Energy and Climate Action Plan (SECAP). European Planning Studies, pp.1-21. Marczinkowski, H.M., 2022. Rethinking islands and their models in sustainable energy planning: How inclusive local perspectives improve energy planning globally. International Journal of Sustainable Energy Planning and Management, 33, pp.7-18.
Shih, Y.H. and Tseng, C.H., 2014. Cost-benefit analysis of sustainable energy development using life-cycle co-benefits assessment and the system dynamics approach. Applied energy, 119, pp.57-66.
Wysoki?ska-Senkus, A., 2021. Determinants of Improving the Strategy of Sustainable Energy Management of Building Sustainable Value for Stakeholders—Experience of Organizations in Poland. Energies, 14(10), p.2878.
Zhang, W., 2022. Economic analysis of the environmental sustainability of agriculture: recent studies using quasi-experimental methods. China Agricultural Economic Review.
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