Enjoy Upto 50% OFF on Assignment Solutions!
Ph.D. Writers For Best Assistance
Plagiarism Free
No AI Generated Content
Are you looking for Expert Assignment Writers in the UK? Native Assignment Help boasts a team of highly qualified writers who are ready to assist you with your academic needs. With our commitment to excellence, you can rest assured that your assignments are in good hands.
All business around the world has faced some challenges as a result of the recent pandemic (Sharma and Jhamb, 2020). The construction, hospitality, beauty industries, hotels, and tourism industries have suffered the most. This is due to the hygiene awareness of the customers and the panic related to Covid 19, as a result of which the customers do not have the confidence to stay in the public hotels and are reluctant to come to the hotels by using the public transport. The selected Marriott International has multiple hotels in the UK, but the company is also experiencing post-pandemic problems like lack of customer engagement.
The research aims to understand the effect of Covid19 on the hotel industry in the UK in 2021
To highlight the impact of Covid19 on the consumer behaviour to use the hospitality services
In the current scenario, it is not possible to get properly analyzed data on customer demand and needs for the last two years, as no assessment data on customer demand in the business market was published at that time (Shapoval et al, 2021). Apart from this, no new business resolution is known as the business organizations are lagging in terms of financial development. As a result, there are several hurdles to face in compiling the report.
Due to the recent pandemic, huge losses have been incurred in the tourism industry, which in turn has caused a lot of problems for the hotel industry (Schreiner and Baier, 2021). As a result, customers are avoiding the use of public hotels and at the same time, the attraction of customers in the travel arena is less than before. For example, hotels belonging to Marriott International are currently going through a business downturn due to the post-pandemic effect.
Due to the Covid 19 pandemic, consumers are now particularly wary of hygiene issues (Schreiner and Baier, 2021). As a result, consumers do not want to physically go to hospitality stores to procure the necessary goods and services. As a result, hospitality stores are constantly unable to provide maximum satisfaction to their customers by providing the required services and products. For example, the Marriott International is still struggling to provide uninterrupted service to its customers due to the post-pandemic effect (Sheth, 2020).
Providing online services in the field of hospitality marketing is a customer-friendly move, keeping in view the current consumer attitude towards the situation during the pandemic (Yang et al, 2021). In the current situation where customers are particularly health and hygiene conscious, it is possible to provide maximum satisfaction to the customers if the service is provided according to their sensitive attitudes to the changing needs and pReferences of the marketing medium. For example, Marriott International has been able to gain huge popularity through its use of online media in its hospitality business (Zhong et al, 2021).
Businesses need to build new business and marketing strategies by prioritizing customer satisfaction (Gursoy and Chi, 2021). In this case, business strategies need to be flexible with the current technology-dependent era and ever-changing government regulations. Personalized services can be provided to customers through the use of Omnichannel Marketing in marketing strategies.
Research philosophy-The researcher will use realistic types of research philosophy as this is effective for the conduction of critical analysis over the secondary data collected from different books and journals.
Research design-Descriptive research design will be used by the researcher as this will help the researcher to describe the research issue and research question with the most possible solutions (May, et al, 2021).
Research approach-In the current paper the deductive approach will be used by the researchers as this will help the researcher to develop the analytical framework to meet the research objectives.
Data collection-In the current research the researcher will use the secondary data source using the 20 different journals.
Data analysis-The researcher will use the qualitative data collection method in order to analyse the data for supporting the research findings. The thematic process of data analysis will be done to develop the research literature and findings in an appropriate way (Mehta et al, 2021).
The ethical consideration-The researcher will not use the collected data for commercial purposes and the data will be stored using the Data collection Act 2018.
Research limitation-The researchers have faced the issue of limited timeframe ad limited resources to collect the quality data set that can help the researcher to develop the appropriate research findings.
Activities |
First week |
Second week |
Third week |
Fourth week |
Fifth week |
Sixth Week |
Seventh Week |
Define topic |
ü |
||||||
Background research |
ü |
ü |
|||||
Methodology type/quality appraisal |
ü |
ü |
ü |
||||
Develop the research protocol |
ü |
ü |
|||||
Undertake the research/manage the data collected |
ü |
ü |
|||||
Code and categorise |
ü |
ü |
|||||
Analyse and compare |
ü |
||||||
Conclusion/introduction |
ü |
ü |
|||||
Abstract/Contents |
ü |
(Source: Nisar et al, 2021)
The above graph shows that the UK hospitality industry including Marriott International’s growth graph has fallen by -58% during the outbreak of covid 19 (Nisar et al, 2021). This has negatively impacted the continuous development of the hospitality industry in the UK and other countries.
(Source: Lin and Chen, 2021)
The above graph shows that during the pandemic 10% of total UK consumers stated to avoid in staying hotels because of the outbreak of the disease (Lin and Chen, 2021). This percentage has increased with time and for some time the hotels were restricted to be opened. Hence, the UK hotel industry has faced a huge negative impact on the buying behaviour of the customers focusing on the hotel services.
(Source: Gong et al, 2020)
The above graph indicates there are increased sudden demand for online hotel services was faced by the hotel industries in the UK during the covid 19 (Gong et al, 2020). This indicates the UK hotel industry including Marriott International needs to pay more focus to deliver online hotel services as the customers are not capable to travel here and there due to the pandemic situation.
Strategy 1: Increased hygiene |
The UK hospitality industry needs such as Marriott International to focus on maintaining better hygiene to ensure the safety of the customers due to the outbreak pandemic (Arzhanova et al, 2020). |
Strategy 2: Online services |
The hotel industry needs to pay more attention to online services to fulfil the demands of the customers to avoid the journey to buying food and other hotel services (Arzhanova et al, 2020). |
From the discussion, it is learned that not only the hotel industry but also the hospitality industry, tourism industry, and other business entities are facing danger due to the recent pandemic (Dube et al, 2021). The main asset of any organization is the customer and the goal of the organization is to provide maximum satisfaction to the customer.
In the current context, business establishments are not able to realize the ever-changing needs and preferences of their customers as customers are avoiding communicating directly with the organization. For all these reasons, companies are unable to satisfy their customers and the customer circle is getting smaller and smaller (Chen et al, 2021).
However, in today's world of technology reliance, businesses can gather information about the needs and wants of their customers with the help of technology. Based on all this information, organizations can increase their customer satisfaction by providing services tailored to the needs of specific customers (Laato et al, 2021).
On the other hand, by providing institutional product or service marketing services through a technology-based online medium, the company can also provide a fancy experience to its customers (Anguera-Torrell et al, 2021). Above all, customer satisfaction is essential for the survival of the organization, and in the current context of the Covid 19 Pandemic, it is possible to keep customers loyal to the organization by providing only personalized service.
Analyzing all the issues discussed, it can be concluded that for any business organization to survive in the post-pandemic situation, it must build a flexible business, organizational management, and marketing strategy keeping in view the perspective, needs, and demands of the customers. At the same time, appropriate steps need to be taken to identify and evaluate the negative effects of the Pandemic on the organization so that the organization can quickly acquire the ability to cope with market competition.
Visit for information related to health - Nursing Assignment Help
Reference list
Anguera-Torrell, O., Aznar-Alarcón, J.P. and Vives-Perez, J., (2021). COVID-19: Hotel industry response to the pandemic evolution and the public sector economic measures. Tourism Recreation Research, 46(2), pp.148-157.
Arzhanova, K.A., Beregovskaya, T.A. and Silina, S.A., (2020). The impact of the Covid-19 pandemic on consumer behaviour and companies' internet communication strategies. Proceedings of the Research Technologies of Pandemic Coronavirus Impact (RTCOV (2020)), pp.50-57.
Chen, S.H., Tzeng, S.Y., Tham, A. and Chu, P.X., (2021). Hospitality services in the post-COVID-19 era: Are we ready for high-tech and no-touch service delivery in smart hotels?. Journal of Hospitality Marketing & Management, 30(8), pp.905-928.
Chiu, M.C. and Chuang, K.H., (2021). Applying transfer learning to achieve precision marketing in an omnichannel system–a case study of a sharing kitchen platform. International Journal of Production Research, 59(24), pp.7594-7609.
Dube, K., Nhamo, G. and Chikodzi, D., (2021). COVID-19 cripples the global restaurant and hospitality industry. Current Issues in Tourism, 24(11), pp.1487-1490.
Gong, B., Zhang, S., Yuan, L. and Chen, K.Z., (2020). A balancing act: minimizing economic loss while controlling novel coronavirus pneumonia. Journal of Chinese Governance, 5(2), pp.249-268.
Gursoy, D. and Chi, C.G., (2021). Celebrating 30 years of excellence amid the COVID-19 pandemic—An update on the effects of COVID-19 pandemic and COVID-19 vaccines on hospitality industry: an overview of the current situation and a research agenda. Journal of Hospitality Marketing & Management, 30(3), pp.277-281.
Laato, S., Islam, A.N., Farooq, A. and Dhir, A., (2020). Unusual purchasing behaviour during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. Journal of Hospitality and Consumer Services, 57, p.102224.
Lin, Y.C. and Chen, C.M., (2021). How do hotel characteristics moderate the impact of COVID-19 on hotel performance? Evidence from Taiwan. Current Issues in Tourism, pp.1-6.
May, T., Aughterson, H., Fancourt, D., and Burton, A., (2021). 'Stressed, uncomfortable, vulnerable, neglected': a qualitative study of the psychological and social impact of the COVID-19 pandemic on UK frontline keyworkers. BMJ Open, 11(11), p.e050945.
Mehta, M.P., Kumar, G. and Ramkumar, M., (2021). Customer expectations in the hotel industry during the COVID-19 pandemic: a global perspective using sentiment analysis. Tourism Recreation Research, pp.1-18.
Nisar, Q.A., Haider, S., Ali, F., Naz, S. and Ryu, K., (2021). Depletion of psychological, financial, and social resources in the hospitality sector during the pandemic. International journal of hospitality management, 93, p.102794.
Ntounis, N., Parker, C., Skinner, H., Steadman, C., and Warnaby, G., (2022). Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England. Current Issues in Tourism, 25(1), pp.46-59.
Schreiner, T. and Baier, D., (2021). Online hospitality during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components. Journal of Marketing Management, 37(17-18), pp.1866-1902.
Schreiner, T. and Baier, D., (2021). Online hospitality during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components. Journal of Marketing Management, 37(17-18), pp.1866-1902.
Shapoval, V., Hägglund, P., Pizam, A., Abraham, V., Carlbäck, M., Nygren, T. and Smith, R.M., (2021). The COVID-19 pandemic effects on the hospitality industry using social systems theory: A multi-country comparison. International Journal of Hospitality Management, 94, p.102813.
Sharma, A. and Jhamb, D., (2020). Changing consumer behaviours towards the online shopping-an impact of Covid 19. Academy of Marketing Studies Journal, 24(3), pp.1-10.
Sheth, J., (2020). Impact of Covid-19 on consumer behaviour: Will the old habits return or die?. Journal of business research, 117, pp.280-283.
Yang, K., Kim, J., Min, J. and Hernandez-Calderon, A., (2021). Effects of hospitalities service quality and legitimacy on behavioural intention: the role of emotions during COVID-19. The Service Industries Journal, 41(1-2), pp.84-106.
Zhong, L., Sun, S., Law, R., and Li, X., (2021). Tourism crisis management: Evidence from COVID-19. Current Issues in Tourism, 24(19), pp.2671-2682.
Go Through the Best and FREE Samples Written by Our Academic Experts!
Native Assignment Help. (2024). Retrieved from:
https://www.nativeassignmenthelp.co.uk/effect-of-covid-19-on-the-hotel-industry-in-the-uk-15551
Native Assignment Help, (2024),
https://www.nativeassignmenthelp.co.uk/effect-of-covid-19-on-the-hotel-industry-in-the-uk-15551
Native Assignment Help (2024) [Online]. Retrieved from:
https://www.nativeassignmenthelp.co.uk/effect-of-covid-19-on-the-hotel-industry-in-the-uk-15551
Native Assignment Help. (Native Assignment Help, 2024)
https://www.nativeassignmenthelp.co.uk/effect-of-covid-19-on-the-hotel-industry-in-the-uk-15551
BAM020 Economics for Managers Assignment Question 1 {{TEXT2}} a. In the...View or download
Understanding Curriculum Development In Primary And Early Primary...View or download
Board Diversity: Impact on Firm Environment & Financial...View or download
Managing Quality and Service Delivery Introduction - Managing Quality and...View or download
Introduction - Use of Big Data in Improving the Quality of...View or download
Expert Assignment Writers in the UK - Native Assignment...View or download
Get your doubts & queries resolved anytime, anywhere.
Receive your order within the given deadline.
Get original assignments written from scratch.
Highly-qualified writers with unmatched writing skills.
We utilize cookies to customize your experience. By remaining on our website, you accept our use of cookies. View Detail
Hi! We're here to answer your questions! Send us message, and we'll reply via WhatsApp
Please enter a messagePleae enter your phone number and we'll contact you shortly via Whatsapp
We will contact with you as soon as possible on whatsapp.
Ph.D. Writers For Best Assistance
Plagiarism Free
No AI Generated Content
offer valid for limited time only*
someone has bought
skills for academic study