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Mn6p12 Management Dissertation Proposal And Literature Review

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1. Potential Title

The Impact of Fast-Food Chain Restaurants on the Economy of the United Kingdom

2. Aim Of The Investigation And Related Objectives

The aim of this research is to define/explain the beneficial impact of the fast-food industry on the economy of United Kingdom.

In meeting the aim of the research, the objectives are:

  • To examine the impact of the fast-food industry over the economy of United Kingdom.
  • To analyse the economic benefits generated by the fast-food industry, including job creation, taxes paid, and investment in the local economy.

3. Rationale Of Research

A fast food industry is most popular sector that every country has its presence in the nation. The reason for choosing this topic is to evaluate the impact of this industry on the individual and economy of the UK. As fast-food is becoming a part of every individual’s life, so this topic is chosen to extract its demerits and benefits.

4. Literature Review

The value of the fast food and takeaway industry in the United Kingdom fluctuate over the past decade. In 2022, the market amounted to 21.37 billion British pounds, up from the preceding year's total of about 19.62 billion. In 2023, the market is calculate to reach 22.04 billion. The fast-food industry was established in the late 19th century, which shows the type of foods that are mass-produced or designed for commercial resale. The fast food chain and restaurants were first identified in the UK(Cummins, et. al. 2021). The first restaurant named Fish and Chips served fish and chips like any other fast food restaurant offering nowadays. From there onwards, people started consuming fast food items, and their demand kept on increasing stage. As a result, the fast-food industry initiated to develop across the world, as well as today where everyone is in a world that is full of fast-food restaurants and chains (Souiden, et. al. 2019). Furthermore, consumption of these types of products by several end consumers like quick service restaurants, hotels and resorts and full-service restaurants are anticipated to drive the enlargement of this market.

The financial impact over the economy of UK, less on the individual

According to Federation of Wholesale Distributors, (2018) the fast food industry had a value of £23.9 billion ($31.2 billion USD) in 2017, accounting for 21% of the total sales in the food and drink sector. The industry also employs around 789,000 people across the UK, making it a significant contributor to the country's job market. In addition, the fast food industry generates substantial tax revenues for the UK government. The industry, its employees, and the businesses that supply the industry paid an estimated £4.2 billion ($5.5 billion USD) in taxes in 2017.

However, the fast food industry has also been criticized for its impact on public health. The high calorie, high fat, and high sugar content of fast food have been simultaneous to an amplified risk of obesity, type 2 diabetes, heart disease, and other wellbeing problems. This has led to calls for the industry to provide healthier menu options and for the government to introduce policies aimed at reducing the consumption of fast food. Overall, the fast food industry has had a significant impact on the UK economy, but there are concerns about the potential negative health effects of the industry (Statista, 2022).

The impact of fast food chain restaurants on the economy of the United Kingdom has been significant. The fast food industry in the UK is a major contributor to the economy, generating significant revenue, providing employment opportunities, and contributing to the country's tax revenues.

According to World Health Organization, 2021 advanced analytics specialists state that fast-food industry companies can nowadays use innovative data analytics to estimate the financial impact or the fame of a new product before introducing it in the market."Also, the challenges faced by the fast food industry are the adoption of healthier lifestyles by the general public, rising competition in the industry, and the threat of being sued by individuals for any minor mistakes.

The Conceptual framework section

"The Impact of Fast-Food Chain Restaurants on the Economy of the United Kingdom" is a research study that aims to explore the economic impact of the fast-food industry on the UK economy. The study is likely to be based on several key concepts and theories, including:

Economic impact: The economic impact of the fast-food industry is likely to be a central focus of the study. This concept encompasses the effects of the industry on various economic indicators, such as employment, economic growth, and government revenue. The study may use multiplier effects and input-output analysis to estimate the crash of the industry on the wider economy.

Consumer behaviour: The study may also explore the factors that influence consumer behaviour in the fast-food industry, including price, convenience, taste, and health concerns. Theories such as rational choice theory, consumer behaviour theory, and the theory of planned behaviour may be used to help explain these factors.

Health impacts: The study may examine the health impacts of the fast-food industry on the UK population. Theories related to health behaviour, such as the physical condition belief model and the social cognitive theory, may be used to explore the factors that influence individuals' choices related to fast food consumption and the potential impacts of such choices on their health (Uddin, 2019).

Sustainability: The study may also explore the sustainability of the fast-food industry in the UK, including its environmental impact, resource use, and waste generation. Theories and concepts related to sustainable business practices and corporate social responsibility may be used to analyze the industry's impact on the environment and society.

Government policy: The study may examine the role of government policy in regulating the fast-food industrialized in the UK. Theories related to public policy and regulation, such as the theory of public choice and the regulatory capture theory, may be used to explore the ways in which government policies and regulations affect the industry and the wider economy.

The impact of the fast-food industry over the economy of United Kingdom

How fast-food business affected the UK's food culture and traditions?

The fast-food business has a significant collision on the food culture and traditions of the United Kingdom. The convenience, affordability, and ubiquity of fast food have made it a popular option for many people in the UK, particularly those with busy lifestyles or limited time for meal preparation. This has led to a shift away from traditional food culture and eating habits, particularly among younger generations. One of the most significant impacts of the fast-food business on UK food culture has been the introduction of new foods and flavours. Many fast-food chains offer a wide range of international cuisines, including burgers, pizzas, tacos, and other dishes that were not traditionally part of British cuisine (Slack, et. al. 2021). This has led to an increased interest in international cuisine and a greater diversity of food options in the UK.

What is the role of the fast food industry in the individual's life nowadays?

Currently, fast food is used more and more in every individual’s meals. It is verified to be very harmful to health then also people still eat it. To initiate with this, there are numerous reasons that define why people are eating more fast food today(Colas, 2019). Primarily, it is pretty delightful as well as looks very attractive. Thus, the-fast food becomes a preferred food for young individuals. Secondly, many people are very busy so they do not have sufficient time to prepare food and eat at home. Therefore, they will select fast-food cafes or eat there as well. The biggest problem with consuming fast food is health issues. The fast-food components often comprise a lot of processed chemicals, salt, and sugar materials that cause several problems to the health of a person such as heart disease, diabetes, obesity or even cancer. Nowadays, the rate of persons suffering from diabetes at 15 to 20 years of age is very high. Also, fast-food yields various wastes which cause very dangerous problems for society or community.

The economic benefits generated by the fast-food industry

How fast-food industry influenced employment in the UK?

The UK started its fast food chain industry to gather all different dishes in one place. This idea generation brings various opportunities for job seekers in the UK. The fast-food industry has had a significant impact on employment in the UK (Davies, 2019). It has provided many low-skilled, low-wage jobs in the food preparation and service sector, which has helped to reduce unemployment, particularly among young people. The sector has also determined innovation in the fast food industry or madefast food further affordable and reachable to customers (Jones, 2022). Despite this, the fast food industry conserves significant business in the UK as well as continues to shape an employment landscape in the nation.

The fast-food industry in the UK is a significant contributor to the country's economy. According to a report by the British Hospitality Association, the industry employs over 468,000 people and generates around £4.1 billion in sales each year which was increase by3.4% in 2020 (The Food and Drink Federation, 2023).

Some of the economic benefits generated by the fast-food industry in the UK include:

  • The industry provides a large number of jobs for both skilled and unskilled workers. This includes jobs in restaurants, supply chain, and distribution.
  • The industry generates significant revenue for the UK economy, with an estimated value of over £9 billion in 2020.
  • The industry also contributes to government tax revenues through taxes such as VAT, business rates, and corporation tax.
  • The fast-food industry is known for its innovation and use of technology, which has helped to improve efficiency and reduce costs.
  • The industry also contributes to the growth of local economies by creating jobs and supporting other businesses in the supply chain.
  • The UK's fast-food industry is also a significant draw for tourists, who are attracted to the country's unique food offerings.

Overall, the fast-food industry plays an important role in the UK economy, contributing to employment, revenue, tax revenues, innovation, and local economies.

5. Research Questions And Related Methodology

RQ1: What is the impact of fast-food chain restaurants on the economy of United Kingdom?

RQ2: What are the economic benefits generated by the fast-food industry?

In order to fully understand the factors underlying the trend and the opportunities presented in the fast food sector, the study will combine qualitative and the quantitative research techniques (Rahman, 2020). The procedure of collecting and analysing statistical data is called quantitative research. It might be used to ascertain the trends or averages, frame hypotheses, observe causality, as well as the extra polite findings to larger crowds. In charge to improve value the ideas, views, and the experiences, qualitative research involve collecting of non-numerical data like text, video, and audio. The qualitative research is done to realise how individuals see the surroundings. This research report used the qualitative data by contacting 5-6 consumers with the help of Google mail which is including the Google forms for the questionnaire.

6. Relevant Data Required And Data Collection Methods

Data collection

It entails obtaining data from many sources, both internal and external, in order to evaluate it and make inferences from it. Both primary and secondary sources may be used to obtain data, and each has advantages and downsides. When a researcher gathers information from a source directly, this is called primary data collection(Kara, 2023). On the other hand, secondary data collection entails gathering information that has already been gathered and made public by another source (Ruggiano, and Perry, 2019). The data for the study was obtained from primary sources by distributing questionnaires based on the fast food industry to the knowledgeableconsumer of the UK.

Data analysis

After completing the survey it is considered that the more new type of fast food available in the market the more new customers are attracted to it. The public of the UK is used to of fast-food every day. They accept that the fast-food industry has a high role in the UK economy and the employment sector. It was studied from the primary survey that the fast-food chain has covered almost every part of the UK. Most people accept that fast food has a negative impact on the person as well as on the environment of the UK.

7. Accessibility, Reliability, Validity And Ethics

The report title is finalised after taking the permission of the teacher and then the research survey is done which does not have any intention to harm anybody. The Gantt chart is attached in the appendix to show the ethical working through structuring the days required to make this research report. The questions that are prepared for the questionnaire survey are made under the consideration of ethics and the valuable time of the people but taking accurate answer from them is hard to tackle. This primary survey does not point out only negative points of the fast food industry, but it is prepared to extract the experience of the UK public on the fast-food industry along with its both positive and negative sides. This research paper is transparent for everyone and did not give any illegal or undesirable information. Hence, the report is reliable and valuable for those who are interested in the fast-food industry knowledge and its impacts on the UK and it considered all the ethical values provided in the university.

8. Reference

Colas, A., 2019. Internationalism under platform Capitalism: Brexit and the organisation of UK fast food workers. The Political Quarterly90(4), pp.620-628.

Cummins, S., Berger, N., Cornelsen, L., Eling, J., Er, V., Greener, R., Kalbus, A., Karapici, A., Law, C., Ndlovu, D. and Yau, A., 2021. COVID-19: impact on the urban food retail system and dietary inequalities in the UK. Cities & Health5(sup1), pp.S119-S122.

Davies, J., 2019. From severe to routine labour exploitation: The case of migrant workers in the UK food industry. Criminology & criminal justice19(3), pp.294-310.

Federation of Wholesale Distributors. (2018). Takeaway report underlines importance of sector to UK economy (Online). https://www.fwd.co.uk/industry-news/takeaway-report-underlines-importance-sector-uk-economy/ accessed on 18.02.2023.

Jones, P., 2022. Plant-based food in the hospitality industry: An exploratory case study of leading fast food outlets. Athens Journal of Tourism9.

Kara, H., 2023. Primary data collection: conventional methods. In Research and Evaluation for Busy Students and Practitioners (pp. 135-154). Policy Press.

Rahman, M.S., 2020. The advantages and disadvantages of using qualitative and quantitative approaches and methods in language “testing and assessment” research: A literature review.

Ruggiano, N. and Perry, T.E., 2019. Conducting secondary analysis of qualitative data: Should we, can we, and how?. Qualitative Social Work18(1), pp.81-97.

Slack, N.J., Singh, G., Ali, J., Lata, R., Mudaliar, K. and Swamy, Y., 2021. Influence of fast-food restaurant service quality and its dimensions on customer perceived value, satisfaction and behavioural intentions. British Food Journal123(4), pp.1324-1344.

Souiden, N., Chaouali, W. and Baccouche, M., 2019. Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector. Journal of Retailing and Consumer Services47, pp.116-132.

Statista, 2022. Fast food restaurants in the United Kingdom (UK) - statistics? &? facts (online). <https://www.statista.com/topics/8974/fast-food-restaurants-in-the-united-kingdom-uk/#topicOverview> (accessed on 02 February 2023).

The Food and Drink Federation, 2023. The food and drink industry is the UK’s largest manufacturing sector, and forms part of a diverse and complex supply chain, (Online). < https://www.fdf.org.uk/fdf/business-insights-and-economics/facts-and-stats/> accessed on 22.02.2023.

Uddin, M.B., 2019. Customer loyalty in the fast food restaurants of Bangladesh. British Food Journal.

World Health Organization, 2021. Slide to order: a food systems approach to meals delivery apps: WHO European Office for the Prevention and Control of Noncommunicable diseases (No. WHO/EURO: 2021-4360-44123-62247). World Health Organization. Regional Office for Europe.

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