Business Practice for Complementary Therapies - iUCT34 Case Study

Write your mission statement (this should be a short statement – 10-20+ Words)

The mission statement provides to “remove pressure in individuals’ lives and build a praising change”.

Describe how you came to this and what it means (90 words min)

It provides relaxation to people suffering from pain and stress. Moreover, it provides a relaxed environment. The therapy improves the range of motion and circulation and offers a preventive lifestyle with the help of services provided by the spa in a professional manner. Getting valuable feedback from the customer's side I came to this and after getting the hospitality from their side I was fully satisfied as they healed the body. 

What are the aims of the research? (90 words min)

The aim of the research is to enhance understanding and encourage an all-around sense of well-being and leisure. Message is a treatment which soft tissues and muscles in the body and that enables that relaxing, reciving and healing the body of customer considered as the main aim for conducting this marketing research.

Using manual hands on the manipulation and movements of the tissues which are soft healing and enhances the overall well-being of a person. 

How are you going to achieve this? (90 words min)

Rolle therapy always provides customised therapy to remove headaches, muscle tensions, and knots, and enhance range and flexibility. Complementary therapies have a significant role in the well-being of all individuals and it is one of the useful tools in this field which can deliver the goal of marketing research (Londonschoolofmassage.co.uk, 2022). 

What are your results? (90 words min)

All the patients will witness progress in their muscle cramps after the treatment and they will feel relaxed (Sedigh et al. 2022). Therapy provided relaxation against all the issues like stress, depression, headache and muscles related issues. All the customers developed holistic perspective which not only benefits the treatment but also relaxed both spirit and mind.

Conclusion (90 words min)

It is concluded that body massage is very effective as it always helps to become relaxed when people are dealing with any type of stress. Rolle therapy is very effective as it offers a customised remedy to decrease muscle stress. Apart from that, there are different types of massage. Fixed and variable costs are really expenses and using the VTCT complementary and sports and fitness applied in the form of beauty therapy as well.

What type of businesses are you competing with? (90 words min)

One body massage, deep recovery, wellington Deep LLC and Allen massage therapy. Apart from that message like advanced message, sports message, reflexology, Thai message in which patient are treated by some specialist. Patient education and bodywork also delivered by this business in which appointments are easily conducted.

List of Competitors

Premises or Work Place (90 words min)

Rolle Therapy is a laid-out kneads treatment that mainly focuses that offering a scope of cautionary and remedial back rubs. The middle has also materialised a great standing throughout contemporary years, with the group that mostly cherishes their affirmation to proficient and standard administrations consistently.

The following Logo or Photo or Graphic represents my business brand or image…

Additional Services

Price

 Full body massage 60 min

 $90

 Back and neck massage - 45 mins

 $30

 Shoulder massage 20 mins

 $20

 Hot stone massage 60 min

 $80

Additional Products

Price

Staff Requirements(90 words min)

Occasional staff always helps in lower associated prices with more significant flexibility. They provide help to the organisation by doing useful work and with loyalty.

Will you require a receptionist?

Receptionists always provide assistance to personal clients and they are a crucial part of the firm. The receptionist manages all the bookings and issues that are happens in the organisation.

How will you manage your bookings?

Provide them with a proper slot by online booking facilities and pre-booking facilities. Different types of offers will be provided to attract customers. Well-established neck and back massages will be provided for pre-booking customers.

What about an Accountant?

An accountant assists the organisation by managing all the financial records and they are also responsible for the tax-related issues to easily resolve. Accountants must be needed in the firm with having some experience in the financial sector.

The following Photo, Graphic or Chart demonstrates my ideas for marketing…

Legal Requirements (90 words min)

To mainly operate the trade legally in the UK,organisations must have to contact the council of the UK government for a premises licence (Gov.uk, 2022). Additionally, if the company is executing an installation for massage or some different therapy, then it might involve: “chiropody, massage, light treatments, heat and vapour treatments and manicures”. In most of the part of British nations, companies require a separate license.

Security and Data Protection (90 words min)

Companies at the starting stages of making strategy and planning journey help to identify the different key members and also recognise the threats that might be resolved within time. Data protection and security in health care services is a required quality that can provide loyalty value to the health organisation. Rolle’s Therapy is a UK-based health provider organisation that includes support in reducing stress and pain in people. The product and services provide a higher value in the popularity factor of this organisation. In addition, along with quality products and services, this organisation considers a high range of security and data protection service in it to maintain quality in the business process. The UK government's rules of data security and privacy include authenticity in the data security part of this organisation. Data security rules consider changes in the security toolkit from April 2018 as the country considers DSP Toolkit as a new data security tool (Assets.publishing.service.gov.uk, 2022). In addition, the government also includes 10 data privacy standards to reduce data breaching issues in the country. Therefore, the health sector needs to perform authentic service by maintaining data privacy standards of the country to maintain data security and privacy protection of the organisation.

The NHS contract also provides effective guidelines to maintain the data security process in the health organisation. Clinical commissioning groups (CCGs) consider IT services to maintain data security processes and consider GP IT services to benefit more in the data protection processin the health organisation (Assets.publishing.service.gov.uk, 2022). The government of the UK considers an upgraded version of the data security process as the government includes a beta version of the data protection toolkit to cover a quality data security process in the health organisation. Therefore, this entire rules and technology deliver support to Rolle’s Therapy to maintain data security and data protection in the business process.

Customer Service and Communication (90 words min)

Customer profiling

It always helps the organisation to understand their customers and their requirements. Most firms utilise this process and recognize the clients based on their “behaviour, demographics, environmental and psychographics factors” (Gov.uk, 2022). Moreover, clients might be from the identical age group but they live in separate geographical areas. Customers will be attracted to the therapist because therapy makes individuals relax and reduces their stress and muscle cramps.