Introduction - Specialist Learning: Curriculum and Technologies
Teaching is one of the major importance parts of education. Through the process, learning can be effective for the students. Therefore, it denotes the different activities and processes for delivering knowledge to the students. This profession also can be explained as concepts, ideas, and knowledge that are taught to a person in the educational organisation. This report is going to discuss the aims and philosophies regarding the education and training of a specialist named Marketing Management. Through this report, the qualification, and skills which are needed for the specialization, will be discussed.
This report will also emphasise the various approaches, and planning and delivering a learning program to meet specific goals. The report will disclose the inclusiveness of its approaches in the marketing specialist area. All the emerging issues regarding the curriculum will be analyzed in the discussion along with new technology evaluation. The relationship of marketing management with other professionals is also discussed in this report through inclusive practice. The report will also focus on the strengths and weaknesses in the self-assessment process, which is helpful to understand the performance development process in the marketing management specialization area.
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1.1 The Key Aims of Education and Training in Marketing Management
Education is a life-long process. Education aims to provide the direction of its process (Mukherjee, 2020). Therefore, the role of a specialist teacher in the institution is crucial. A teacher can help the students to get better facilities and understand the education environment. If a teacher provides teaches his or her student properly, it can help the student to understand the real world along with the theoretical understanding of the classroom (Lonergan, 2021). The main aim of education and training is to teach the students practically, the can help the student for correlate among different aspects of human life and can education system in the organisation.
Marketing management is the process to create, planning, strategies, and implementing the intention to achieve wider business objectives (Tan and Le, 2021, July). Marketing management can awareness of the brand value, boost profit, maximize sales etc. This education helps to manage a wider business context for the future, improve, understand customers, create products etc (Nelson and Banfegha, 2020). Through this learning, one can optimize marketing efforts from different perspectives.
Training and education in marketing management are used to improve the practices which are used in the actual institution for better understanding and application of the study (Maksymchuk et al., 2020). This marketing management can help the student to do the planning, understanding etc. this is also a significant aim of education and training to develop better coordination among the students and increase the communication skill in the educational process (Rudenko et al., 2019). This process can help to enhance the understanding of various lessons, and practices, in the learning process (Juddi, Lestari, and Mukhlisiana, 2022). This process also helps to understand the practical world and the challenges that need to face in further times.
However, there are some marketing management processes given below for a deep understanding of the specialization area-
Market and Customer Analysis: this specialist study is all about understanding the particular organisation’s market position. It also helps to understand the customer's behaviour.
Development of Strategy, Goals, and Objectives: the study of marketing management makes the ability to make a plan, and strategy, set goals and identify objectives for the particular organisation (da Silva et al., 2021). Product development: in this study, over times student get the ability to develop different products. Besides, it makes the marketing managers develop indirectly (de Vries et al., 2021).
Marketing program implementation: this study helps to introduce the program in the market by the student (Subramaniam, and Jaganathan, 2021). It helps to choose the right program for the customers in the market.
1.2 Philosophical Issues of Education and Training in Marketing Management
There are some philosophical issues in the process of education and training. The philosophical issues can be long or short-term. It mostly faces when students practice the education and training process in their life (Wiggins and Christopherson, 2019). The students often mix the realistic situation with a philosophical level. This is the junction point of the issues. When the students get involved in the viewpoint of marketing management, it leads them to underestimate their philosophical views. Thus, the conflict started between the philosophical view and the specialist area of learning. Therefore, it becomes significant to know the specialist area. Most of the philosophical issues are also faced by the teacher itself. These philosophical issues are related to moral values and ethical and social factors. Therefore, it needs to give importance to the educational organisation. If any educational organisation does not pay concentration, it can reduce the moral values of the students. In the study of marketing management, students need to maximize the sales of the company differently. Doing the marketing management process often marketing managers take some unethical initiatives to promote the organisation and its products. These initiatives sometimes leave the ethical beliefs and culture. After sometimes doing the work in the practical world, it can demotivate the marketing managers to do this type of work in further times. People want respect from others, but when they do not get their entity according to their wishes, they become weak and demotivated to the work. As this is initiatives are related to philosophical beliefs, thus it may begin issues.
Sometimes it becomes boring for the student to do the project in an unethical way. The philosophy tells us to focus on essentialism, progressivism, social reconstruction, behaviourism, humanism, conservatism and many more for creating a good personality in life. But marketing management only pays concentration to the product concept, production concept, selling concept, marketing concept etc. for doing this, sometimes students fall into a trap of ethical dilemma to learn it eagerly. These concepts or characteristics often make philosophical issues among students and teachers.
Task 2
2.1 The Aims and Structure of Key Qualifications in Marketing Management
Qualification is also an important criterion for to do specialization in marketing management. Having a bachelor's degree is necessary for becoming a specialized teacher. This is also important to take a certificate in the teaching profession. Teaching experience is crucial for the continuation of marketing management. A Master's degree is necessary along with a bachelor's degree to become eligible in marketing, and management. The EDS program certificate is also an important qualification for the specialisation in marketing management (Niati, Siregar, and Prayoga, 2021). It is also necessary to have proper licenses and certifications. Along with the certifications, and degree the student needs to have skill in education leadership, balance psychology, curriculum instruction etc. all the requirements discussed above is important to do all the task efficiently and effectively. Without the proper qualification, it becomes tough to make development in this field. It is also beneficial for the student to have this recruitment to meet or deal with the necessities which will come in future. This qualification structure is the basic demand for specialization in marketing management. Without the proper structure of the qualification, it is tough to tackle the problems regarding marketing management. Thus it can be said that qualification or its structure is crucial.
2.2 The Aims and Structure of Learning Programme in Marketing Management
The learning process could have one or more aims (Ravi, 2022). It can take many goals at a particular time. Any work aims to develop the design, planning, skills, attitude, and knowledge and ultimately finish the work in a particular time-bound efficiently. The aim of the specialization area is designed by the teachers based on the curriculum plan of marketing management. The teachers try to fulfil learning objectives through providing classes, programs, seminars etc. often not limited to the duration of the learning process. Providing a basic understanding of the subject is one of the major aims of the study in the institution. In this particular specialist, subject teachers always try to provide guidance and consultants along with the specific classes. besides, the teachers also try to give a better understanding of the overall environment of the study. With the help of the specialist, it becomes very easy to enhance the various aspect of the study and the real world, it also helps to create new concepts and ideas. Therefore, it can say that the main aim or intention of specialization learning is to improve knowledge, skills, and overall understanding of the learning.
The structure is also a significant part of the learning process. Without the structure, it becomes tough to manage specialist learning and meet the actual aim of the learning. The structure helps to meet the learning process efficiently. With the help specific structure, it efficiently classified the program. However, it can be utilised through the following components-
Curriculum: curriculum is one of the important parts of the education system. It helps the student to look learning syllabus in a wider context. It also allowed the teachers to make a better structure for their students. It distributes the work regarding the necessity.
Lesson Plan: the lesson is also an important part of the structure. With the help of lesson structure, it becomes easy to understand every aspect of the learning very minutely.
Homework and Revision: without proper revision, one cannot learn things properly. Through the proper plan, one can easily do his or her homework.
2.3 Approaches to Planning and Preparation for the Delivery of A Learning Programme In Marketing Management To Enable Its Aims To Be Met
It is important to have some proper approaches to planning and preparation for the delivery of a learning programme in marketing management. There should be some steps to meet the aim. Initially, it needs to understand the specialization area of study. After understanding the basic concepts of marketing management, it should be classified based on the structure of the curriculum. First of all, there is some structure for every lesson, curriculum, homework, revision etc. with the help of the structure, there is a timeline for doing the task in a sequence way. The sequence manner of the structure helps complete the task within a time-bound. Besides, Peer review can be considered a helpful tool to get a better result in the specialization learning program. As per the requirements of the learners, a specific learning program is a set-up. Proper practice in the learning program can help the learners to get better information regarding the necessity to improve their skills. After the implementation of the structure of the program, a good evaluation process should be present to evaluate the effectiveness of the learning.
Task 3
3.1 Inclusiveness of Own Approach to the Planning and Preparation of a Learning Programme in Marketing Management
As per Alibekova and Urinboyeva (2020), when establishing inclusive learning in the educational sector organisation, it is critical for the specialised teacher to take several approaches into account. By utilising these techniques, the expert teacher can improve the overall effect of the learning process on the students. The most common techniques that the specialist teacher can employ in the learning programme include knowing the student, integrating information into useful practises, considering inclusive practices in teaching method, increasing flexibility in the system and making must needed changes accordingly to facilitate learning, and carrying out regular assessment and evaluation of the learning procedure.
All the above mentioned strategies prove to be extremely helpful in inclusive learning practices for enhancing students’ adaptation quality. They are able to overcome obstacles. Besides, students also need to have a level intelligence to understand what the teacher is trying to deliver.
Blended learning process can be a good approach for teaching students. As per Bruggeman et al. (2021), blended learning is an educational approach that combines online and offline learning activities. In a blended learning environment, students have access to both traditional face-to-face instruction and digital resources, such as online tutorials, videos, and interactive activities. This approach allows for flexibility and personalized learning, as students can work at their own pace and have access to a variety of learning materials. Blended learning also allows for increased collaboration and communication, as students can work with peers and teachers both in-person and online. Additionally, blended learning can lead to improved student engagement and achievement, as well as increased access to technology and resources.
According to Kusumaningrum, Sumarsono and Gunawan (2019), the teaching profession is based on ethics and obligation. A teacher becomes successful only when their students learn effectively and their productivity is boosted. Every teacher has their own method of teaching that enables in building a strong between students and teachers.
For teaching marketing management first students needs to understand the concept of marketing followed by different marketing strategies and techniques for a specific product. Students need to grasp the concept for having an in depth knowledge in marketing knowledge. Teacher can show them different video slides for explaining them the topic properly. An interactive classroom session is the ideal teaching environment of learning different subjects.
A practical approach is preferable for the proper understanding of the subject. Therefore, the teacher needs to adapt appropriate strategy so that students can understand which product is for which market. Students will be given practical assignments in which they have to prepare marketing plan of different products. They will have to explain why that particular strategy is appropriate for that specific product. After that feedback will be provided to the students. The methods used in the teaching process must be engaging as well as interesting for the students. It is important that students remain attentive and focused during class so that they get benefitted with effective strategies.
3.2 Curriculum Issues with Development of Emerging Technologies
It is very tough for the specialised instructor to include cutting-edge technology into the syllabus to generate effective learning changes for students. One of the biggest challenges for specialised teachers in the classroom is the development of technology in educational settings. The biggest challenge is educating specialised teachers using the organisation’s teaching methodology’s most recent innovations. Technological expertise is lacking among specialised educators. Lack of training in the modern technology may cause specialised teachers within an organisation to perform less effectively, which may lead to more difficult procedure (Toquero, 2020). For example, educational institutions are currently embracing online education during pandemic. It is quite tough for the experienced teacher to keep the syllabus effective in an online learning setting.
Most often, changes to the educational system are opposed by both instructors and students. The employment of effective technology in the teaching and learning process may be constrained by this antagonism. During online classes, it is very difficult for the educators to develop specific learning programmes for every student. This could affect the inclusive learning process. The development of technology has made it harder for instructors to design and administer effective formative assessments. The teaching process can make use of a number of tactics and strategies to improve the curriculum’s effectiveness.
The development of emerging technologies has led to several curriculum issues in education. One major issue is the need to incorporate technology and digital skills into the curriculum. This includes teaching students how to use technology effectively and responsibly, as well as providing them with the expertise they require to succeed in a digital world. Another issue is the need to update and revise existing curriculum materials to keep pace with advances in technology (Iivari, Sharma and Ventä-Olkkonen, 2020). This includes developing new curriculum materials that incorporate technology, such as interactive simulations, virtual and augmented reality, and online resources. According to Maqableh and Alia (2021), with the integration of technology, there is a concern of equity and access, as not all students have access to the same technology resources, which can create a digital divide. Students with limited financial resources find it difficult to continue online classes. In developing countries students of rural areas do not have proper internet access. It is tough for millions of students who are not financially stable or they do not have the infrastructure for having a proper online education.
Furthermore, teachers need to professionally development themselves, to ensure that teachers are equipped with the techniques and skills needed to effectively operate the technology while teaching sessions go on. In summary, the development of emerging technologies has led to the need for curriculum revision, incorporation of technology and digital skills, teacher training and digital equity.
Task 4
4.1 Ways to Use Emerging Technology in Teaching Resources to Meet Learning Needs of Individual Student
The educational system today makes use of a variety of technology. In organisations, these technologies are employed as illustrations of creativity and innovation. The adoption of the most recent technologies in the educational system lags behind that of other industrial sectors. New technologies can be incorporated into the educational system to bring about positive improvements in society. Modern technology must be included into the educational system (Oke and Fernandes, 2020). Technologies that are often used in the educational sector include online education, AI, information systems, digital education, customised learning, and exam administration systems.
Nowadays the use of technology has increased to a great extend in the education system. In terms of incorporating new technology into the system, the education industry lags behind other industrial sectors. Integrating new technology into the education system can bring about positive changes in society. According to Oke and Fernandes (2020), it is critical to include cutting-edge technology in the educational system in order for it to be more effective in achieving the students' learning objectives. Some of the technologies used in the educational sector include online education, digital education, artificial intelligence, information systems, individualised learning, and exam administration systems.
The educational system can be improved by the usage of all these technology today. The organisations in the teaching industry can indulge in the usage of all these technologies so that students can learn more effeciently. The most adventurous method of receiving education from a distant location is through online learning. Many organisations around the world prefer digital platform for teaching the students. A variety of evaluation programmes to gauge their advancement within the education system. The person can use these systems to complete a self-assessment process. The online evaluation method faces various difficulties, but it can still be made better by incorporating other technology into the educational system.
Artificial intelligence systems in evaluation procedures can be used by the company's management to more effectively analyse a person's adaptability and educational system advancement. Additionally, AI can be used to provide guidence to improve students’ ability to learning within the confines of the system (Pedro et al., 2019). Block chain technology can be used in the educational system to improve the efficacy of the teaching and evaluation procedures, claim Alammary et al. (2019). The ensuing block chain method can improve the efficiency of the exam management system. It is the method by which organisations in the education sector use a range of technologies and techniques to meet the goals of digital learning.
4.2 Inclusiveness of Own Use of Teaching and Learning Resources in Marketing Management
A teacher can use their own teaching and learning resources required for the study of marketing management to help students and professionals understand key concepts, strategies, and techniques in the field. These resources involve textbooks, articles, videos, case studies, and online courses. They can be used in classroom settings, for self-study, or as part of professional development programs. Examples of specific ways teaching and learning resources can be used in marketing management are as follows:
Textbooks and articles can provide an overview of key concepts and theories in marketing management, such as segmentation, targeting, and positioning, and the 4Ps of marketing mix.
Case studies can be used in analysing real-world examples of marketing strategies and campaigns, allowing students and professionals to apply their knowledge and identify best practices
There are many ways a teacher can use technology for preparing teaching programme for the students. With the help of technology teacher can make the teaching more interesting, and interactive.
Online Learning Platforms: Teachers can use platforms such as Blackboard, Canvas, or Google Classroom to create and share online course content, assignments, and quizzes. This allows students to access the material at any time and complete work remotely.
Video Conferencing: As per Amhag, Hellström and Stigmar (2019), teachers can use video conferencing tools such as Zoom or Google Meet to conduct virtual class sessions and hold one-on-one meetings with students. This allows for remote learning and can be helpful for students who are absent or have scheduling conflicts.
Interactive Whiteboards: As per Wong, Muhammad and Abdullah (2020), teachers can use interactive whiteboards such as Smart board or Promethean to create interactive lessons and presentations that engage students and make learning more interactive.
Digital Content: Teachers can use digital content such as videos, simulations, and interactive activities to supplement traditional instruction and provide a more diverse range of learning experiences.
Formative Assessments: Teachers can use digital tools such as Kahoot, Quizlet, and Socrative to create formative assessments and quizzes to check students' understanding of the material in real-time.
Adaptive Learning: Teachers can use adaptive learning software such as ALEKS, Dreambox, or Khan Academy to personalize instruction and provide students with customised learning paths based on their individual needs and abilities (Alam, 2022).
Overall, teaching and learning resources can be an effective way to learn about marketing management, and can help students and professionals to develop the knowledge and skills needed to succeed in the field.
Task 5
5.1 Liaise With Others to Develop Own Practice in Marketing Management
Administration and teaching activities in the education sector are carried out by individuals from various organisations. Handling a variety of procedures on their own is a difficult task for a teacher. The stakeholders in the organisation are all interconnected. These individual relationships are also critical to the learning process. Peer interaction and relationships with other stakeholders in the teaching sector are critical. Instructors and educators may be able to share experiences and learn new things as a result of their collaboration. Sharing knowledge and experiences enables greater development participation in the learning process (Peiser, Duncalf and Mallaburn, 2022). It is possible to improve syllabus preparation to reduce issues with inclusive practises by learning from the experiences of other educators and trainers.
Networking and collaboration with others in a specialist area like marketing management can be a valuable way to develop one's own practice. This can involve attending conferences, joining professional organisations, and participating in online forums and groups. Additionally, seeking out mentors or collaborating on projects with more experienced individuals can provide opportunities to learn new skills and gain valuable insights. It is said that knowledge increased when knowledge is shared (Johnson and Golombek, 2020). Consulting with other teachers is important for a number of reasons when developing a teaching and learning program.
Other teachers may have experience and expertise in areas that some has not, such as teaching certain subjects or using specific techniques. By consulting with them, one can learn about best practices and strategies that can be applied to own teaching. Consultation with other teachers can provide a different perspective on own teaching and learning program, and can help in identifying areas for improvement that may not have considered.
According to Juraev (2022), collaborating with other teachers can lead to more effective and efficient use of resources and can also lead to better student outcomes. Consulting with other teachers is also a good way to stay current with the latest teaching trends and methods, as well as to learn new strategies and techniques (Borg and Drange, 2019).
Different teachers have different teaching styles, experiences, and expertise. By consulting with other teachers, you can learn how they cater to the diverse needs of their students and you can also get new ideas on how to meet the diverse needs of your students.
Overall, consulting with other teachers can be an essential part of the process of developing a teaching and learning program. It can help to improve the effectiveness of your teaching and lead to better student outcomes.
5.2 The Impact of Liaison with Other Teachers and Trainers on Own Practice
Other teachers and trainers can have a significant impact on one's own practices in a specialist area. They can provide new ideas, strategies, and perspectives that can improve and enhance an individual’s teaching skills. Observing and learning from experienced teachers and trainers can also help to develop a deeper understanding of the subject matter and how to effectively teach it. Collaborating with other teachers can have a positive impact on gaining knowledge about teaching programs (Borg and Drange, 2019). By working together, teachers can share their experiences, strategies, and resources, which can lead to the development of more effective and innovative teaching methods.
Collaboration can also provide opportunities for professional development and learning, as well as support and feedback (Borg and Drange, 2019). Additionally, working with other teachers can increase job satisfaction and motivation. Overall, collaborating with other teachers can be a valuable tool for improving the quality of education and student learning outcome. collaborating with other professionals in the field can lead to the sharing of resources and the development of new teaching materials. Overall, engaging with other teachers and trainers can be an important aspect of professional development and can lead to improved teaching practices in one's specialist area.
Liaising with other teachers and trainers within one's own specialist area can have a significant impact on one's own practice.
Professional development: Collaborating with others can provide opportunities to learn new teaching strategies, techniques, and technologies that can be used to improve one's own practice.
Sharing of resources: Working with other teachers and trainers can provide access to a wealth of resources, such as lesson plans, activities, and assessments that can be adapted and used in one's own teaching.
Reflective practice: Discussions with other teachers and trainers can provide opportunities to reflect on one's own teaching practice, identify areas for improvement, and receive feedback.
Networking: Building relationships with other teachers and trainers can provide access to a network of professionals who can provide support and advice.
Cultural exchange: Collaborating with other teachers from different backgrounds, cultures, and countries can provide exposure to diverse perspectives and approaches to teaching which can be beneficial for own practice.
Collaborative learning: Collaborating with other teachers and trainers can provide opportunities for collaborative learning, where teachers can learn from one another in a supportive and encouraging environment.
Task 6
6.1 Effectiveness of Own Knowledge and Skills in Marketing Management
As a teacher there are a lot of skills which can be provided and handovered to the students. According to Saleh (2019), the determination of knowledge will allow the teacher to provide essential and important learnings to the students which can also help them to assess properly in their learning process. There is a common skill for a teacher which will make the work easier in the teaching process. However, those skills are Entrepreneurship skills, Creativity skills, Communication skills, Continuous learning skills and Adaptability skills. This skill is the most important skill which will help the marketing teacher to guide the students of the marketing management. Moreover, it is important for a teacher to update their knowledge and some basic skills which will help them to increase their effectiveness in their learning process.
Moreover, the skill and knowledge will be explained below this study:
Entrepreneurship Skill: According to Listiningrum et al. (2020), this is the most important skill for a teacher in marketing management. As this skill will give ability to the teacher to increase and develop skills and performance of the students. Moreover, this will also help the teacher to guide the students in a proper manner as it will also increase their teaching skill.
Creativity Skill: This is the second skill for a teacher which is also a most important skill as this skill will increase the creativity in the teaching process. Moreover, this also helps the teacher to solve all issues of the students and it also helps the teacher to increase and improve the creativity level of the student (Behnamnia et al., 2020).
Communication Skill: This is the most important skill which will help the teacher to communicate and interact with students and will also help them to solve all the issues and problems they are facing (Rao, 2019).
Continuous Learning Skill: This skill is also the most important skill which helps the teacher to enhance their learning process and increase their ability in their marketing management (Kim et al., 2019).
Adaptability Skill: This skill is the most important skill which will help the teacher easily change or adjust their circumstances in their teaching process. Moreover, this skill will also help the teacher to increase their skill in teaching marketing management (Arias, Evans and Santos).
6.2 Identify Own Strengths and Areas for Improvement in Relation to Practice in Marketing Management
As the skills and knowledge has been explained in the following study so the most suitable skill which is an absolute strength for the teachers. Moreover, leadership skill and creativity skill is the most important strength which has been identified to improve the marketing management. Moreover, leadership skills will be the most beneficial strength which will help the teacher to enhance their learning process and also help them to guide students in a proper manner so that they can tackle and solve all the issues and challenges. Moreover, creativity skill has also been the most important strength for the teacher which will help the teacher to make their improvement in the marketing management. This is the strength which has been identified to make progress and improvement in the marketing management.
6.3 Identify opportunities to improve and update own knowledge and skills in Marketing Management
The modern is changing at a speedy rate because of the people of this generation who are very much innovative and creative at the same time. The human beings of today's generation have to keep themselves updated with the new technologies that are very much essential to know to survive in this era of the human race. There are many scopes and opportunities for myself with the help of which will help the teacher to improve skills and knowledge in the area which are still unexplored by me or for me as different career options in my life. The modern businesses of this generation are very much agile and direction changing and this is also very much necessary as this can help the business to grow and become an even bigger entity which is very much effective for humankind. Marketing skills are very much important for any individual to have in themselves as this can help in making a business bigger and much more famous than expected (Krizanova et al., 2019).
It is very important for me to understand and know more about marketing for a specific product. The opportunity with the help of which a person can improve their skills is by getting into a job in the marketing field as this can help the person gain knowledge about the marketing skills that are being used by modern-day businesses or professionals. This is one of the most effective ways with the help of this skill and knowledge I can learn marketing and also into a job role with specific requirements in terms of marketing itself. Also, this can get a teacher to enrol in a course in marketing which can help me understand and learn more about specialised skills such as marketing which can benefit me in learning more about the options that I have in future.
Conclusion
The role of specialised teacher is very important as they help students learn more effectively. The purpose and concept of specialised education and training are examined in this report. The report examines the purpose and composition of qualifications in order to evaluate the prerequisites for becoming an educator in a specialised area. In addition, the report will examine various inclusive learning principles. The report concludes that various issues with syllabus development and the learning procedure have been investigated. The report also looks at the use of inclusive resources. The role of other stakeholders has also been examined in the paper in order to assess their influence on the practises that individuals use during the learning process. A personal development programme has been created based on research into various skill and development areas.
Technology has become more advanced and in education as well the application is quite visible especially after the pandemic. During lock, educators started using digital tools such as video conference, zoom call, interactive whiteboard, etc so that students can continue with their education. However, along with positive impact it also has some negative impacts as well. Some teachers as well as students find it difficult in using these tools. Besides, students from weaker financial background suffered a lot in arranging money for internet data package.
The report also concludes that teachers can take advice from other experienced teachers for gaining knowledge on how to prepare teaching and learning programme for students. Different teacher follows different teaching style. Thus collaborating with other educators can help in teaching programme.
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