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INTRODUCTION
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Television studies explain as an Academic Discipline, to deal with the critical which are used in the television industry. From the social science perspective, various approaches that are used in the television industry are analyzed in the research(Hochscherf and Philipsen, 2017). The main objective of television studies to get an analysis of approaches and practices that are considered in the television industry. Quality is the major element that can be used to get better and efficient response from the target audience. inthe case of the television industry role of quality is most important. Two different approaches are used by the people on the television to attract audiences effectively. These approaches are quality and quantity. In the case of the television industry, this is important for the television industry to focus onthe quality of the programs to retain the viewers for a longer time. The role of the quality in the television programs also will be analyzed in the report. This study will be analyzingthe importance of quality in the programs that are broadcasted on television. Different ways to maintain quality in the television programs also will be analyzed in report. Specifically, importance of quality for drama serials also will be analyzed in the report.
MAIN BODY
The role of quality is important in all business standards. This is highly important for the business organization to make their customers satisfied with the products or services that are offered to them. Quality plays important role in the television industry. In the television industry, different measures and standards are considered to analyze the quality of content provided to the viewers. The role of quality is important for the television industry in different ways(Hills, Hilmes, and Pearson, 2019). The major role of quality can be analyzed on basis of the customer or viewer satisfaction. Same as other industries there are quality standards are needed to be followed by the drama or TV series to offer content to the viewers to meet their expectations. This is highly difficult for the television industry to maintain quality in the drama series or TV series as per the requirement or expectations of the viewers. People have different interest and this is not possible for the television industry to produce content as per the interest of the individual viewer. In this case, this is highly important for the producers or Drama series makers to consider a general perception of the audience to lead the drama series. The rating and income of the producers are based on their engagement with the viewers or audience. Drama series with higher ratings can help the people of the Television industry to earn more. Quality is the only way to maintain proper engagement with the viewers. The measures of quality could be different for different people but the drama series creators or producers need to find a general demand to lead the stories and plots as per the requirements. By knowing the needs and expectations, producers, directors, and writers can produce the story content and sequences effectively. If the television series can attract more viewers and more audience then it can help them to generate more profit and retain viewers for a longer time. In this case, the people of the television industry need to perform research on the existing viewers to develop content in television drama series effectively(McElroy and Noonan, 2019). This is how the main role of quality in television industry is to retain the viewers or audience for a longer time.Better engagement with audience can help the channel or producers to make more money and develop better connections with the audience.
Quality is most critical to maintaining the satisfaction level of the viewers. In the television industry,the level of competition is very high. With the high level of competition, this is more difficult for them to maintain audience satisfaction too high. Viewers have various alternative options that can be considered them if they are not satisfied or interested in the story plot of the drama series. Quality is a measure that must be considered by the television drama series producer to retain viewers and prevent them to move on from particular television series. Quality is considered a key to success in the television market(Chapman, 2020). It is a global business and audience in this business if also in huge numbers. There are different alternative options are available to the viewers in television industry. Viewer retention could be very low if quality of the television drama series is poor. This can cause a lot ofloss to the television drama series makers. Maintaining quality is also important for the drama series makers to maintain a higher rating from the critics' side to gain a reputation in television industry.
Reputation in the television series is also important to draw the attention of new viewers. Quality is also required in the television drama series to meet the standards that already exist in the television industry. These standards are needed to be followed by the television drama series makers to publish their content and television shows on air. Quality content is also important to maintain profitability. Without effective quality, this is not possible to maintain profitability in operations(Nitsch, Jandura, and Bienhaus, 2019). This is important to get proper ROI in process to maintain profitability. This is how in different ways quality of the television drama series can help the television series makers to maintain profitability in operations.There are different television drama series are trending on television network. Makers of these television drama series are effective at maintaining quality in television programs to keep viewers to stay interested in the drama produced by them.Quality is most important element in the television industry. Quality can help the television content creators to develop effective relationships with the customers. By providing quality content in the television drama series better connection can be developed with the viewers. Quality in television drama is also required to prevent various issues that are from the audience's side(Baym, 2017). Range of considerations can be considered in the quality measures to provide the best content and drama plot to the viewers to keep them satisfied with drama series and retain them. This is how the role of quality is most important for the television industry.
Some measures are considered to analyze the quality of the television drama series. This is highly important to analyze the quality of the drama series to make it interesting and entertaining for the viewers. The quality of the drama series can be explained on basis of various measures that are considered by the audience consciously and subconsciously(Bignell, 2017). This is also related to the impact of the particular drama series on the audience and their sentiments. The purpose of the drama series should be only for entertainment. The major considerations that are analyzed to the quality of the television series are- high production value, weighty themes, the performance of artists, and careful characterization. Different television drama series can be considered on these aspects to analyze quality.
There are different television series is there are most famous on a global level. For example Game of Thrones andBreaking Bad. These television series are the most famous television drama in the world. These television drama series are known for their quality standards. Some considerations have been used in both television series to make these series' most famous around the world.The impact of both television series is huge on the audience. These drama series were efficient to make better connections with the viewers(Harlap, 2017). The most important part of the drama series is its capability to engage the audience and it is directly related to the quality and concepts of the drama series. This is all about providing content that is interesting for the audience. For example, in-game of thrones quality of content, language, and characterization. All the aspects of the game of thrones are effective to engage the viewers effectively. Content that is used and plots that are used in the game of Thrones is highly interesting for the audience. The makers of Game of Thrones have created this drama series by considering the adults as target audience. This is major reason for success of Game of Thrones around the globe.
The main element in the Television series is related to the high content value that is considered in the making of the television series. The impact of the content which is shown in the television drama series is high on the audience. The values that are shown in the television drama series an important part of the quality. The values that are considered for the creation or making must be effective to fulfill the needs of quality standards(Krauß, 2018). The selection of the content should be very specific to maintain quality in the final version of the drama that will be shown to the audience. This is important for the television series makers to consider the viewer perspective to develop better content that is audience friendly and interesting. Quality in television drama series is required because it is directly connected to the cultural practices of people. So, the television drama series producers need to develop high-quality content values to develop high cultural values in the audience. The quality of the TV series is also based on the changes in the cultural values and personal values of people.
There are different considerations are need to be made by the television series writers to develop high-quality content in the series that are presented on the global level. Major considerations that are most important for the television industry are related to writing, concept, subject selection, selection of the actors, story development, and promotional methods. These are major considerations that are important to improve the quality of the tv drama series. Initially, the quality of television drama series can be improved by focusing on the writing process. This is most important for the tv series makers to develop effective plot and encourage the writers to focus on the content that is considered to develop the story of the tv series. Most of the writers use vague content to increase the number of episodes in particular season of the tv series(Jensen and Jacobsen, 2020). But this approach cannot be considered an effective approach to improving the quality of content and story plot. In the story creation process, various aspects can be considered by the writer to draw the attention of the audience. The process of creating quality content starts with proper research. if proper research is conducted by the writer related to the audience's interest then it can improve the quality of the story plot that is used in the tv drama series. There are some other processes also can be used by the writers to create better quality story for the television drama series. The range of factors that are needed to be considered in the television series is- theme of the television series, plot of the story, the structure of story, characters of the television series, and style of the story. All these factors can be considered by the writer to develop effective story. Theme of the story is major part to create quality content. The theme of the story helps the audience to develop an understanding of the story that is going in the television drama series. For example, in Breaking Bad main theme is major attraction for the audience. Without a proper plot, writers can face struggling to lead the story of the television series.The other thing that is needed to be considered by the writer is related to the story of the television story is structure(Pinedo, 2021). This is most important for the writer to develop proper structure of the story to keep it ongoing to prevent interruption in the continuity of the storyline. Because it is highly challenging for the produces to offer a changed theme to the audience. It can affect the popularity of the series among the audience.
Apart from the story of the television series, this is important for creators to develop proper concept of the drama series to make it appropriate for the audience. Concept creation is challenging for the writers and producers. All the story and star cast of the television series is based on the concept of the television series. If drama series do not have proper concept then the writers can't create proper content to make development in the episodes of the series. This is also important to maintain continuity in the television drama series. Different approaches can be used by the story writers and producers to develop effective content for the television drama series. Initially this important for the writer to start with basic and develop the introduction of the characters. This process can help the writers to get effective ideas for the television drama series. As idea of television series is determined then writer can provide basic idea to the audience in initial episodes to the plot of the story and characters to make the concept more clear to the audience(Bauman, 2018). Genre guides can be used by the researcher to take creative and innovative decisions regarding the story of the television series. With the genre guide and basic information, this is also required for the writers and television drama series producers to perform market research to get better idea about the perception of the audience about the particular television series. Various research methods and processes can be used by the researcher to analyze the audience's perspective. This can be helpful for both writers and producers to provide a strong base to the storyline of the television drama series. After the research process, this is basic requirement to develop outline of the complete story to analyze the limitations of storyline. This outline also can help the researcher to provide right direction to the story that is used in the television drama series. Plans, plots, and storyline of the television series can be revised multiple times to create a more effective and attractive storyline for the audience.
Subject of the television drama series should be clear to all people who are connected to it. This is also important for the people who are associated with the television series to select particular subject. Subject of the television drama series can be used to provide brief introduction to the audience about the genre of the television drama series. If the audience of the television series is aware of the concept and subject then it can help them to develop an understanding of the story and characters of the series. With proper subject, proper direction can be provided to the story writers to develop the story accordingly. Without proper subject, writers can lose their direction and it can lead to creating vague episodes of the television series. This vague content and story can make the audience lose interest in the television series. This is how subject of the television series is most important to maintain quality and interesting content for the audience.
After the selection of subject, outlining of the story, plot of the story, and concept of story this is most important for the people of television drama series to select the actors for particular characters in the television series. The selection of the right people or actors is most important part to keep characters strong as per the requirement of the story plot(Mikos, 2020). This is also important to maintain the quality to deliver the objective to the audience. If the actors or characters of television series are not able to reflect proper expressions as per the requirement of the role of character then it can affect the importance of a particular character in the television drama series' story.The right selection of the actors can improve both the quality and effectiveness of the storyline. This is how the selection of actors should be appropriate to maintain quality standards.there are some other considerations are also need to be considered in the television series to develop quality entertainment for the audience. After the development of complete processes and methods of television drama series, it is most important for the producers to select the right concept to promote the television drama series globally. The selection of the promotion process is based on the requirements and mindset of producers. In the current times, many television series are promoted and broadcasted on different platforms to get more accessibility to the audience. Major objective of the producers to select right platform to promote and broadcast the drama series. The selection of platforms is also considered on basis of reachability to the audience. In the current time OTT platforms are mainly considered by the television series producers to broadcast their content.An inappropriate section of platform can reduce the audience of the television series. This is how promotion is also part of maintaining quality in the television drama series.
On local, in international levels, different guidelines are provided by the control authorities to define limits for the content that is produced on different platforms. In this process, some quality measures, content measures, and technical measures are regulated by these authorities to keep the content of television series as per the guidelines(Mikos, 2020). Proper guidelines must be considered in the television series making process to retain quality in the television programs.
CONCLUSION
This study is defining the importance of quality measures in television drama program that is broadcasted on a global level. This report is analyzing the importance of considering quality measures in the production of the television series. All the benefits of the quality standards also have been analyzed in the report. Different quality measures have been analyzed for the television drama programs at local and international levels. role of quality measures also has been considered in the report. Processes and methods that can be used to improve the quality of the television drama also have been evaluated and analyzed in the report.
References
Books and Journals
Bauman, R., 2018. Masculinity, melodrama and quality TV: Reviewing La piovra. Journal of Italian Cinema & Media Studies. 6(2).pp.209-222.
Baym, G., 2017. Journalism and the hybrid condition: Long-form television drama at the intersections of news and narrative. Journalism. 18(1).pp.11-26.
Bignell, J., 2017. Space for 'quality': negotiating with the Daleks. Manchester University Press.
Chapman, J., 2020. Contemporary British Television Drama. Bloomsbury Publishing.
Harlap, I., 2017. Television drama in Israel: Identities in post-TV culture. Bloomsbury Publishing USA.
Hills, M., Hilmes, M. and Pearson, R., 2019. Transatlantic television drama: Industries, programs, and fans. Oxford University Press, USA.
Hochscherf, T. and Philipsen, H., 2017. Beyond the bridge: contemporary Danish television drama. Bloomsbury Publishing.
Jensen, P.M. and Jacobsen, U.C., 2020. Augmenting Proximity Theories: Including Other Proximities in the Transnational Travel of Danish Television Drama. In Danish Television Drama (pp. 169-186). Palgrave Macmillan, Cham.
Krauß, F., 2018. 'Quality Series' and their Production Cultures: Transnational Discourses within the German Television Industry. Series-International Journal of TV Serial Narratives. 4(2).pp.47-59.
McElroy, R. and Noonan, C., 2019. Producing British television drama: Local production in a global era. Springer.
Mikos, L., 2020. Transnational Television Culture (pp. 74-83). New York and London: Routledge.
Nitsch, C., Jandura, O. and Bienhaus, P., 2019. The democratic quality of political depictions in fictional TV entertainment. A comparative content analysis of the political drama Borgen and the journalistic magazine Berlin direkt. Communications, 1(ahead-of-print).
Pinedo, I.C., 2021. Difficult Women on Television Drama: The Gender Politics of Complex Women in Serial Narratives. Routledge.
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