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Financial and Non-Financial Attributes of Fashion Investment Decision

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1: Introduction - Evaluating Fashion Investment Projects Through Financial and Non-Financial Metrics

This report shall focus on the various financial and non-financial attributes of an investment decision being implemented for the appraisal of fashion related projects. Moreover, this report shall also focus on the additional cash recommendations as well as suitably identify whether to make or buy the nylon and polyester T-shirts. The additional focus of this report shall be further provided on the investment and liquidity decisions for the project to achieve its required objectives.

2: Marketing

As per the above graphical division of potential sales, the major emphasis should be given to northern England and London owing to the potential of high revenues from those regions.

3: Profitability and Risk

Selling Price (£) 20.00 per shirt sold 5820 116,400.00
Direct Materials (£) 5.00 per shirt produced 5820 29,100.00
Best case 15% better than expected 133,860.00
worst case 15% worse than expected 98,940.00
Target profit (£) 150,000 for 6 months 120000

Table 1: Profitability Estimate after 6 months

(Source: Created by Learner)

As per the above table of profitability estimate, it can be estimated that the profit after 6 months is assumed as £ 120,000. Therefore, from the above table it can be analysed that the expected profit after 6 months is slightly lower as compared to the target of £ 150,000. The one risk factor that could potentially affect the sales projection can be attributed to the arrival of a new market entrant who provides various products at the same segment. The one opportunity factor to increase sales can be attributed to the potential of Trendsetters to attract a large share of customers through digital marketing (Bala and Verma, 2018).

The margin of safety and sensitivity to changes in profitability has been duly identified by taking into consideration a 15% net change in the profit volume. In order to mitigate the financial risks of the project the company is required to optimise its variable costs for making.

0 248960 246580 244970 241003 239004
200500 210525 221051.3 232103.8 243709 255894.5
198500 208425 218846.3 229788.6 241278 253341.9
197100 206955 217302.8 228167.9 239576.3 251555.1
194500 204225 214436.3 225158.1 236416 248236.8
189600 199080 209034 219485.7 230460 241983

Table 2: What-if Analysis

(Source: Created by Learner)

The above table of what-if analysis further demonstrates that the minimum profitability expected is 189600 and maximum profit as 248960.

4: Liquidity

In order to further identify the key aspects of the cash budget, the major emphasis should be provided on raising additional sales value from the third month onwards.

From the above table of cash budget it can be predicted that the surplus of cash is expected to diminish in the fifth month, hence the company is required to encourage a high sales value.

5: Working Capital

In order to further improve the working capital scenario of the new project, the company is required to focus on minimising the inventory level as well as maximising the cash and bank balances. By minimising, the inventory level Trendsetters further ensures liquidity in their current assets and by maximising the cash and bank balances, the company has ample funds to finance its operational activities for the project.

Inventories
7800.00 8100.00 8680.00 9000.00 9250.00
7200.00 7560.00 7938.00 8334.90 8751.65
6450.00 6772.50 7111.13 7466.68 7840.02
5820.00 6111.00 6416.55 6737.38 7074.25

Table 4: What-If analysis

(Source: Created by Learner)

6: Other Cash Recommendations

In order to further achieve suitable prospects and feasibility from the projects, the primary emphasis shall be further given to encourage quick collection of receivables from debtors. The additional emphasis can be further provided to the faster payment of creditor’s amount to ensure quick credit purchases as well as continuous flow of raw material supplies in the project.

7: Investment Decisions

Year Cashflows Df 10% Disc Cash Inflow
0 -125,000 1 -125000
1 20,000 0.909090909 18,181.82
2 24,000 0.826446281 19,834.71
3 28,800 0.751314801 21,637.87
4 34,560 0.683013455 23,604.95
5 41,472 0.620921323 25,750.85
(15,989.81)
Figure Decision
NPV 104,832.00 Reject
IRR 5% Accept

Table 5: Calculation of NPV and IRR

(Source: Created by Learner)

As per the above table of calculations for NPV and IRR, it can be clearly visible that the resulting NPV of the project is expected to be GBP (15,859.81) and the resulting IRR is expected to be 5%. Therefore, as the resulting NPV is slated to be negative for the project, the project should be rejected. However, Trendsetters can alternatively choose to go ahead with the project as the resulting internal rate of return for the project is slated to be 5%. As criticised by Ulfa, Yulhendra and Ansosry (2018), the resulting IRR is also lower in comparison to the standards being implemented by the Project and the chances of project risks and volatility are slated to be higher.

8: Make or Buy Decision

The two major decisions relating to the make or buy approach for Trendsetters mainly involves the consideration to acquire low operational costs as well as maximise profits. As per the statements and explanations of Bustinza et al. (2019), the additional aspect of the make and buy, approach relates to the strategic decision-making for product innovation.

Make
Direct material 87300
Cost of Machinery 20,000
labour 58200
Electricity 6000
Factory Rent 24000
Machine power 29100
Packaging 11640
Transportation 8730
Marginal Cost of making it 244970
Decision Buy
Buy
Direct Material 69840
Cost of Machinery 0
Labour 64020
Electricity 4500
Factory Rent 18000
Machine Power
Packaging 23280
Transportation 17460

Table 6: Make or Buy Decision

(Source: Created by Learner)

As per the above table the wise decision for Trendsetters is certainly considering the buy option as the associated costs are expected to be lower than that of the costs involved in making (Hansen and Revelio, 2018).

9: Conclusion

This report has discussed the various financial aspects of the project initiation involved for Trendsetters. In order to further, extract suitable findings the emphasis has been provided on the financial appraisal techniques, through which the project should be rejected owing to less profitability attributes. Furthermore, the risks and potential opportunities for Trendsetters in the new project are considered to be related with a new market entrant and the possibility of expanding business through online digital marketing paradigms.

References

Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering8(10), pp.321-339.

Bustinza, O.F., Lafuente, E., Rabetino, R., Vaillant, Y. and Vendrell-Herrero, F., 2019. Make-or-buy configurational approaches in product-service ecosystems and performance. Journal of Business Research104, pp.393-401.

Hansen, E.G. and Revellio, F., 2020. Circular value creation architectures: Make, ally, buy, or laissez?faire. Journal of Industrial Ecology24(6), pp.1250-1273.

Ulfa, H., Yulhendra, D. and Ansosry, A., 2018. Analisis Investasi Pengadaan Alat Berat Di PT. Anugrah Halaban Sepakat Dengan Metode NPV dan IRR. Bina Tambang3(3), pp.1004-1013.

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