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In this study, there will be a discussion on the issue of the unavailability of consumer goods in the United Kingdom, and mainly there will be a reflection on the semester 1. There will be a discussion on the unavailability of consumer goods in the United Kingdom due to the Covid-19 pandemic. There will be also a solution to the problem regarding the unavailability of consumer goods in the country. There will be also a reflection on the case study of ALDI and that will help to understand the customer experience. There will be also a discussion on business ethics as well as the global code of conduct will be there. There will be also a discussion on the seven p’s of marketing. So, this study will be a better reflection on semester 1 and that will be beneficial in terms of understanding the effect and solution of the Covid-19 pandemic as well as Brexit. So, this study is going to be important to understand the Covid-19 Pandemic as well as Brexit and it also going to give a brief idea about the customer experience and the marketing.
In semester 1, there was a discussion on the unavailability of Consumer Goods in the United Kingdom and that was the biggest problem in the United Kingdom due to the Covid-19 Pandemic and Brexit (Jallow, Renukappa and Suresh, 2020). This news was taken by the BBS News and it was posted on 15th October 2021. That news shows that there is a huge crisis in the country for consumer goods as well for this the peoples of the country struggles a lot as they are not getting the products for daily life. There was a lack of stocks in the shops and the malls so fewer people are getting the products most of the people are not getting their essential products for daily life. There was also given that the people are gathered outside of the shops to purchase their essential goods but all the people are not getting the products. As because of the Covid-19 pandemic has spread around the globe then the supply chain is totally damaged because the transportation between the countries is not open so the import and export is totally stopped, so the unavailability of the products has occurred in the country.
As there was a lack of products so the price of the products also grows up and the purchasing power of the people are getting down so that there was a huge problem occurred. The trucks for transportation are also blocked because most of the truck drivers are from Europe and all have left to their country as Brexit has come so the transportation in the country is also damaged. For this problem the Prime Minister of the United Kingdom has taken some steps to solve the problem, the prime minister has started to call the truck drivers from Europe and extended the time of the temporary visas for them and they have arranged 5000 truck drivers from Europe as well as 800 workers so that helps to run the transportation in the country the United Kingdom.
There was also a case study on the ALDI about the customer experience, and in the reflection to that part, the ALDI is a supermarket the German and it is having the business in the thousands of square meters and they provide a variety of products to the customers as well as they also providing different choices to the regular customers of the company. ALDI company was started in 1946 and its idea is to make the customer choose their required goods from the plenty of choices. The company has been very much focused on the needs of the customer as well as they have tried to make them do the shopping and make them visit the supermarket regularly. The company ALDI has extended its business because of this kind of service of the company and the company has expanded its business in the seventeen countries in Europe, US, Australia, and China. The company has obtained the products which are mostly liked by the customers of the company so that the company has built a strong customer retention. The company has also contained an efficient inventory in the shop and this is to satisfy the customers of the company. This strategy of the company makes them successful as well as it also makes the customers happy.
Generally, this kind of business is used in restaurants and hotels, and as per the report, the restaurants are not keeping the all foods available, the restaurants mainly prepare the foods which are mostly liked by the regular customers and the foods which have in demand in the market. In this way the restaurants become famous and they have taken the business to next level. This way makes the restaurant business more successful and it has improved the growth of the restaurant business it doubles the growth of the restaurants in the United Kingdom and that restaurant who have followed this strategy, they become the top fifty restaurants in the United Kingdom.
So, from this case study, I have learned about the customer experience and one of the beneficial business strategies (Becker and Jaakkola, 2020). This strategy helps a lot to operate a business which is related to this strategy. So that I have learned so many things about the customer experience and how the customers influence the business performance of a company and the customers also improve the growth of a company. The way of doing business by fulfilling the customer needs and expectations will be beneficial for every business and it will be an effective way to conduct a business. Apart from these, I have also learned about the problem of the United Kingdom related to the unavailability of Consumer Goods due to the Covid-19 pandemic and Brexit. The problem of the United Kingdom gives an overview of the importance of Transportation and the Supply chain. It also helps to learn about the solution to the problems like this as in that problem the government of the United Kingdom has taken part to solve the problem of the country and helps to start the transportation process.
In the case of the Customers, the customers also faced problems accessing this type of experience as provided by the ALDI (Sarisa, 2021). There is a gap between the needs of the customer and what the customers are getting it is a difficult function of the customer to choose one product from a variety of products. Several products from different brands make the customers confuse and so the customers feel trouble in terms of choosing a product from the different products. The need of the customers is not fixed, it is increased day by day but it cannot be decreased, so if a customer has different opportunities to purchase a product, then the need of the customer can be changed, and the customer may like the other products so that the different products increase the needs of the customer and to fill the needs the companies need to improve the products to serve them a better product to the customer or to fulfil the needs of the customer. In the case of the ALDI, the products of the company are lesser so that helps the customers to choose the products as per their expectations. But the selection capacity of the customer will reduce as there is a fewer product available.
In terms of Business Ethics, it is the principles that a company followed to keep its integrity and reliability in the market (De Bakker, Rasche and Ponte, 2019). Business ethics is the code of conduct and the code of discipline which is followed by the companies and the employees to run the business efficiently. It is the procedure formulated that has been conducted by the company to keep the morals of the company and to show the perfection of the company to the people.
From semester 1, I have also learned that business ethics means the code of conduct and how it needs to be for doing business smoothly. PepsiCo is one of the largest companies in the world and this company is following its own ethics the business, which means the code of conduct of the company has been conducted by the company. As per the company, the ethics in the business developed the business of PepsiCo worldwide and it also helps the company to maintain the trust of the company in the customers, business partners, and the stakeholders. The ethics that has been followed by PepsiCo are, the Global Code of Conduct, and this ethics of the company helps the company to maintain the code of conduct worldwide so that it helps the company to maintain the business process worldwide.
Apart from these the company also uses Training and awareness ethics which gives the company a way to continue its growth and improve the quality of the service and products on a regular basis. Though this ethics of the company helps a lot to improve the performance of the company. There is another ethic of the company and that is Reporting Unethical and which helps the company to improve its performance of the company to run the business efficiently as well as there is another ethic of the company is Anticorruption, and this helps the company to run the business and it also helps the company to enhance the performance of the company as well as it also helps the company so that the company has makes the brand name in the worldwide and by implementing these ethics in the business the company has become one of the largest company in this sector globally.
So, in semester 1, I have learned about the business ethics of PepsiCo as well as also understand how business ethics helps a business to achieve its goals. In semester 1, I learned about the Ps of marketing, there are mainly 7Ps in marketing and all are essential to the businesses to run the business efficiently (Siripipatthanakul and Chana, 2021). All p’s of marketing help the businesses to run the business process smoothly and it helps the companies to conduct the business in a manner so that the businesses can enhance the profitability and that helps the business to be grown up.
In semester 2 there was a discussion on the learnings of semester 1 and that will be needed in the future. All the learnings will be beneficial for me and it’s going to be important in my life all the learnings will be beneficial in terms of business and operation. The learnings will give me a competitive advantage in my life and all the learnings will be used to improve the educational journey and the professional journey of my life. The learnings related to the customer experience, marketing, business ethics all are crucial parts and that need to be there for improvement in life. All the learnings will be used in the professional and educational journey of my life.
In this entire study, there was a reflection on semester 1, and there was also a discussion on the Covid-19 pandemic as well as a Brexit. There was also a discussion on the unavailability of consumer goods in the United Kingdom and that is the biggest issue in the history of the United Kingdom. Through this study, I have learned a lot about the business operation and management, and this learning will help me on my journey in life. This study contains some important information that needs to know and that also helps for the learning. So, this study will be a better reflection on semester 1 and that will be beneficial in terms of learning about the effect and solution of the Covid-19 pandemic as well as Brexit. So, this study is going to be important to understand the business operation and management and it also going to give a brief idea about the customer experience and the marketing.
Becker, L. and Jaakkola, E., 2020. Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), pp.630-648.
De Bakker, F.G., Rasche, A. and Ponte, S., 2019. Multi-stakeholder initiatives on sustainability: A cross-disciplinary review and research agenda for business ethics. Business Ethics Quarterly, 29(3), pp.343-383.
Jallow, H., Renukappa, S. and Suresh, S., 2020. The impact of COVID-19 outbreak on United Kingdom infrastructure sector. Smart and Sustainable Built Environment.
Sarisa, L., 2021. Business strategies in the retail supermarkets industry: A comparative case study analysis of Costco and Aldi.
Siripipatthanakul, S. and Chana, P., 2021. Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article. International of Trend in Scientific Research and Development, 5 (5), pp.842-850.
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