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Corporate Communication Strategies

Introduction - Corporate Communication Strategies

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Organizations utilize a corporate communication strategy to set out communication with the employees, shoppers, suppliers, and stakeholders. When used correctly, a Corporate Communication Strategy may aid in understanding a company as well as improve its reputation with the employees whose attitudes as well as behaviors have far more effect on employee performance (Frandsen and Johansen, 2018). In this report, the importance of corporate communication strategy has been clearly described that can help generate a clear idea on the topic. Corporate communication strategy is a significant part of an organization (Frandsen and Johansen, 2018).

However, that corporation target may be fulfilled when a good communication system is implemented. The report also focuses on the discussion of the link between corporate communication and corporate objectives. The corporate communication strategy helps in meeting the organizational objectives as building a communication system among the workforce can help the employees work simultaneously and towards the direction of the organizational goals (Frandsen and Johansen, 2018). Organizational brand image is also dependent on the communication strategy to build a relationship with the customers and employees. It is also described in the report. The impact of the corporate communication strategy on customers has also been described in detail. The description of the internal and external communication audits has been developed in the next chapter of the report. The various objectives of communication strategy have been mentioned in the report.



determination of corporate communications

Many organizations typically seek to form a communications strategy that will assist in promoting a specific brand and to reduce brand inconsistencies within the organization's identity corporate communications also aims to generate internal and external support for coordinating effectively with the stakeholders. Incorporate culture, this form of communication reduces discrepancies with the organization's identity, helps to generate internal and external support, and coordinates with effective stakeholders. Corporate communication strategies have an impact on increasing the organization's profitability, engaging over the consumers, and long-term upliftment in the organization. In a professional work environment altogether, it needs to provide cohesive communication coverage to anchor the framework across the range of audiences. Moreover, all organizations realize the importance of a communication team that can grip an external request over the media, consumer, marketing, and branding messages. Corporate communication teams adopt any internal discussion and information flow without any issues (Brennan, and Merkl-Davies, 2018). 

Future enterprise Ltd being an insurance company also strategically developed their cooperate communication forms same as their other corporate communication organization of the same type usually functionalities. Moreover, for this insurance organization, the basic aspects of the consumer's experience are how the company will communicate with its customers. Due to lack of relevancy and timely information of the product value. Consumer of insurances company named Future Enterprise Ltd will typically shift to their competitors profoundly. Future enterprise Ltd over its effective compunction is shown to develop the insurance market for helping to build a strong relationship and to ensure their customer understand the needed products and processes (FEL INDIA, 2021). Further, incorporate communication of Future Enterprise Ltd the corporate culture will mainly focus on a different skill set such as the telephonic, email, text messages, and letters all these communication mediums are strategically important for the generation through which the corporate communication will strategically develop the insurance companies’ success. Furthermore, the insurance company named Future Enterprise Ltd will need improvement for the effectiveness of their communication, while recognition with needed for the values of associations. Hence, this communication will also assist in minimizing the churn rate and building the loyalty that the insurance body needs in the current situation. Also, relating to the current global pandemic situation where physical distancing in the corporate organization needs and enlighten strategic standards with better communication will also find its pathway to success over long term culture. For the provision of information, stakeholders usually have an in-depth understanding of the organization’s goals and objectives. It can succinctly communicate those messages that are beer for someone without inside knowledge. Stakeholders’ can also speak with the authority because of their function within the organization. On the other hand, the development of the corporate image is a net outcome for the interaction of all the experiences, the beliefs feeling and knowledge, and impression for the prole about the organizations Moreover, the corporate image can be formed basis the perception of stakeholder particular action over the organizations as well as the associated industry. To a larger extent, the corporate organization influences the result of stakeholders for particular actions, series, and products of the organization.

how corporate communications link to corporate objectives

Both conventional and modern communication involves making informed decisions for the success of the organization. Corporate communication and corporate objective are the two most common terms in the world of corporate. These are highly connected with the sets of organizational purpose and objectives. Communication over corporate is a formal system of communicating with major stakeholders inside and outside of the organization. Furthermore, in a communication system, it assists to have a very strong relationship with the stakeholders of the organization. Future Enterprise Ltd might need to the corporate objective which is related to the targets and goals of the organizations (Guzmán and Davis, 2017). In connection with every organization has its mission, goal, vision, and objectives. These objectives are called corporate objectives. However, the particular objectives not such organization can’t run without a detailed target. So, corporate objectives are important for any organization. It is an assessment of how the corporate objectives of corporate communication that are connected with it other are strategized.

Corporate objectives that are selected for achieving the mission and visions of the organization It is the communication strategies in the corporate world asses to reach the objectives. The optimum goals of corporate communication are to ensure a regular smooth flow of information that attains corporate objectives. In addition, that corporate objective which are the short-term targets over the organizational the targets that can be reached if there is the smooth flow of a strong communication system(Colton and Poploski, 2019). Also, Future Enterprise Ltd must have an effective communication strategy that wants to meet its objectives within the given schedule and available resources. Corporate objectives generally have a profound significance that attends to focus on desired performance and the outcome of the business. Besides this, the corporate objective also tends to focus more on the achieve the objective statutes of business needs to achieve the results with higher standards. 

 In contrast, corporate communication needs are very clear tools to communicate and it is more important that organizations like Future Enterprise are led to building strong and meaningful relationships (Sadalia, Rahamani, and Muda, 2017). Furthermore, effective communication in the corporate world creates a set of transparency. In workplace resources typically builds more likely to buy the company culture when they know what the company is building about.

association between corporate communications and corporate branding

These two groups of systems of communication that are corporate communication and corporate branding are not directly related to one another. But is different over lieu of organizations might have some situations where corporate communication and corporate branding are interconnected with one another. Corporate branding typically prioritizes the product and services for their improvement over their business growth (Punjaisri and Wilson, 2017). While corporate branding is also getting important day by day in the global market. Also, the main difference between corporate communication and corporate branding is that the target audiences. Corporate communication usually tends to be targeted towards the stakeholder of the organization like the investor and clients. It can be better understood by citing an example of Tesco a and largest famous retail in companies in the United Kingdom. In this regard, corporate branding and corporate communication strategies can be grouped over the organization (Balmer, 2017). However, Tesco was not very large in the initial stages. So, there were some impactful strategies behind its growing success. The ease of strategically important impact needs to be increased for future enterprise limited. Its sales were in huge number for their products and the most of those are branded products. Enlightening the relationship of corporate communication and corporate branding need is also important by stronger communications with the customer and client for possible organizational growth. Nevertheless, branding for the retail shop industry and insurance industry is not possible without any appropriate corporate commutations strategy. In contrast to the strategic importance, their communications might not be provided for successful accomplishments of its branding which is not provided with priority. So, there is always a relationship that is available between corporate communication and corporate branding in every organization to meet their needs of the operation. Ineffective corporate communication and corporate branding, the subtle benefits are provided as a competitive advantage for the company while selling the products. Corporate branding also focuses on a new product that launches and is well accepted in the marketplace due to stronger corporate. Moreover, there are always emotional connections over the setting prospective consumers that arise for the brand loyalty over the customer minds. 

commercial organisations conduct internal and external corporate communication audits.

Communications audit has often been utilized as an indicator of the current communications process and how effectively that are enabled. Moreover, it will find out the major perceived issues that the business faces with the communications and therefore provides the opportunity for creating strategic communications solutions. The importance of communication audits assists to shape trust and obligation among that staff, shareholders, and external audiences, like the customer (Camilleri, 2018). The trust between the commercial and its internal and external sponsors is an important section of any association. This system of audits must be nourished over a constant basis. Corporates participate in statement audits for many explanations. One would be to see what was a worker and what it got wrong over years. Another purpose is also the ever-changing reason of the corporate nature of messages. The needs to be valved that it is getting delivered and it is still being done so effectively what has changes that are being delivered are still needed to be done undoubtedly. An organization will often create a corporate communication audit for establishing better opportunities for change and uncovering many new ways to maximize chances for better engaging with their consumers It is often by performing SWOT analysis mechanisms for audit. Moreover, a critical reason for communication audit justifies budgeting and also financial planning creation to keep the organization's business running smoothly.

Internal communications audit senses to a certain extent in the internal client which are familiar with objectives and achievements and present challenges of the organization over which the organization runs their operations. Most, audits allow the analyst to identify the information’s overflow properly and to discover how there are deficits or interruptions over the flow (Ver?i? and Voki?, 2017). Internal communications are important in corporate structure because they share information about the organization so that workforce or staff members can perform their jobs well. External communication audits share over measuring it effectiveness of communications toll and technique at a present location and how the communications are being perceived by the target’s audiences.

The reason for conducting an audit with its judgment of its potential effectiveness for the organization enables to find out with major perceived problems that the business faces with communication audit and therefore, provides an opportunity to create a strategic communication resolution. Moreover, a communication audit will allow the organization to measure and appraise the quality of information communicated both internally and externally.

 The potential judgment for the effectiveness of communication audit in the organization are as follows

  • It affects the quality of communication relationships in the organization
  • Externally it is based on interpersonal trust, supportiveness “ sociability” and overall work satisfaction
  • It can impact the values data that is being collected and utilized for developing and restructuring the communication functions.
  • Its decision was utilized to decipher for which communication channel like email and social media.
  • Communication audit will assist to build trust and commitment among the staff, “stakeholders, and external audiences such as customers.


internal corporate communications audit for An organisation 

Internal Audit analysis of Future enterprise Limited (United Kingdom)

Step 1

Analysis of the communication modes of distribution to Future Enterprise limited Studies

  • Assessing the samples of all the communications modes which are needed to be distributed to the targeted audiences
  • It typically helps to assess efficiency, convenience, and control.
  • It helps to assess the social media approach for getting unfocused (Abdullah, Ismail, and Smith, 2018).
  • Also, there should be a need for questions that did the Future enterprise audiences receive the prime messages. What was lacking behind their communication messages?

Step 2

Getting a response from all core addressees.

  • The organization and normal workers and supervise.
  • administrators’ apprehensions?
  • What is the executives’ visualization of ideal communications approaches?
  • The administrators’ opinions of the determination of core communications?
  • The administrators’ spirits on staff parts in the interior communications procedure?
  • Using surveys, conferences, and attention groups to improve evidence from personnel(Nyumba et al., 2018).

Step 3

In originations collection of data for about the how the extended audiences will preface

Revering the data for its evolution of out-of-date media coverage and how the institution in apparent social media will attain the functions.

What might the civic think of you?

By performing a SWOT analysis.

  • Organize results into a counter.
  • It determines which message approaches effort well for ones that do not, you can then transform them consequently.
  • Determine opportunities that can influence the advance of communications hard work with your target market.
  • Regulate what is an aggressive positive message with its participants.

Assessment of outcome

The assessment of the outcome can be done from the SWOT Analysis


An internal communication audit assesses the outcome for measuring the strength of this organization (Vermeir et al., 2018). If the outcome shows, employees are happy and satisfied with the internal communications structure, then it is proved that the communication audit is subtle strength. The positive outcome replicated for the growth of primary steps over a building a positive relationship and create extensive credibility and mutual trust with the staff members.


Negative Outcome of intern corporate communications audit that replicates the weakness of this organization. This means that the messages and not properly delivered for the groups of stakeholders over its assessment. Also, there is a need for some cooperation among all the members over the organizations that become very poor that impacts the internal corporate communication.

SWOT analysis of Internal Communication Audit

Source: (Vermeir et al., 2018)

  • Emphasis taking place on robust point
  • Contemplate prospects
  • Curtail weaknesses
  • Eradicate coercions.

Internal Corporate communication audit for Future Enterprise limited


In Emails that seem to be highly efficient. It is the quickest way to allocate the info over the mass style through the Future Enterprise staff. Typically, all the emails that are briefed, over their point and must remind simples. In emails, the induvial might also call correspondent or reply over an email if there is anything from the cause of confusion. It that are also made accessible (Lüthje and Thiele, 2020). The workforce needs to take complete admittance to emails while at work. Moreover, only certain operating associates those having and access to their emails from the home. All the emails that are sent within the twenty-four hours before care is ready to change will be arrayed. Nevertheless, this provides the workforce enough time to read the emails, and also ask the queries if they need to instrument the new information with ample time.

Team meetings

It is operative. Head-on conferences ensure after every single strategy onward from the upper organization is clarified as well as a no-win situation upon squad is doing most, as well as how we are occupied together as a squad. Though, it is only manageable every two weeks for an hour. The two-week interlude is good as it allows sufficient time to assessment out a new policy or informs, but also permits us to halt it fast adequate if it is not employed competently(Darics, and Cristina Gatti, 2019). The main purpose of a team meeting for build a team and achieve the objectives of the team. The meetings are open opportunities that might come together and reflects the progress for assisting each other. It will help improve the general routine of the team and also increase the productivity of induvial executives of this organization.

Calla over the online Video platform – Skype, Zoom of Google Meet

In this type of call to our United Kingdom organization, every month there is a need for check-in and asking questions conventional to the persons who have the best information to respond to them. It is not that nearby as only executives have contact to skype calls from the United Kingdom workplace and it has to be at programmed times. Once a month gives more than enough time to ask questions around development alteration and product developments and then adequate time to account back on the most recent growth.

Groups in WhatsApp or messengers

WhatsApp collections are extremely effective. It allows for the immediate message within a team and imperative queries can be handled instantly. They are highly reachable. Every associate of the team has WhatsApp available on their phone. This allows for instant timing, allowing for instantaneous and unpredicted inquiries to be distributed.


It needs to be indispensable for attending these conferences while coming up for a call from a client to come through (Lang, 2020). However, if you have to arrange with a consumer and miss the huddle, an email needs to be sent within a few minutes as not to miss out on substantial data. It is done daily for fifteen minutes which allows for instant response.

planing an external corporate communications audit for An organisation

External communications audits typically measure the effectiveness of the communication tools that are presently in place and how the message is being prepared for apparently targeted addressees.

External audit of Future Enterprise Limited

Step 1: Choose the technique of response to use:

  • Extensive Reviews
  • Investigation through Media
  • Focus group participants
  • Person-to-person meetings

Step 2: Asking applicable queries for the response.

  • Satisfied communication you receive?
  • Actual is the communication you receive?

Step 3: Looking at various message tools:

  • Analyze all forms of message channels such as website, social media, press releases, blog posts, etc.
  • Comprehend the practicality of each of these tools.
  • Appreciate what approaches work to reach your projected addressees and what do not.

Step 4: Doing a SWOT analysis:

  • The most useful in identifying external prospects and threats.

Step 5: Charting a new path:

  • It is important to make changes to the current communications tactics to better interconnect superficially.

External Communication review significance

It is that external communication is needed for satisfaction with the communication that another person receives. The next queries lie is that how effective the communication has been received from an individual. The effectiveness can be managed with a daily audit monitoring system by making propaganda of questionnaires over a rating scale that features content clarity, content style, the purpose of content, and overall effectiveness. Importantly for external corporate communications audits of Future Enterprise ltd encompasses how useful the communication an individual receives(Yasmin and Ghafran, 2019). Better and effective communication is everyone involved. If the communications are not useful the audience of the organization might signal off any future communication, that is irrelevant or time-wasting. A variation over this might have some queries for which someone might as how “smart” the communication appears to be. Lastly, the planning of an external communication audit would ask a question about what kinds of content might someone prefer to receive and how frequently can it be done.

Internal and external communications audit plans benefit

The improvement over effective communication and the stakeholder’s engagement would eventually have an impact on lowering the risks of communication. It further helps to remove the current practices and to identify the areas of weakness. Moreover, it helps to align the communication effort and priorities. Using the survey feedback assist in strategies and elevates the retention of employees.


Objectives of corporate communication strategy

All of the company's customers, shareholders, workers, and authorities get information regarding corporate future purposes through corporate communications. These promote the formation of employees who stay in lockstep with the industry's objectives and develop as well as sustain the company and its products. Corporate communications productivity, like any other part of the organization, requires measurement; consequently, objectives are defined because the success or failure can be quantified (Frandsen and Johansen, 2018)

Objectives to increase product awareness

Corporate communication teams usually set goals to raise awareness about a product or a company's viewpoint among an international audience. Social media, one-to-one connections, and Intranet or staff newsletters are all often used to reach different consumers. The goals are focused on a certain media or message. The main objectives of Future Enterprise ltd company should be to build awareness of the products among the customer so that they make decisions in buying (Martins et al., 2019). Various communication channels help the company increase product awareness which can increase sales and customer retention. The leaders of Future Enterprises Ltd can provide necessary information about the products and services through television, broadcast, social media platforms to let the customers get all the information regarding the products that can help them make necessary decisions to purchase the products (Martins et al., 2019).

Action with a Purpose

Knowing about a service or a crisis is not enough for consumers to care about the company's goal. Targets for actions, interactions, and consequences must also be developed by corporate communications departments (Frandsen and Johansen, 2018). The leaders and managers of Future Enterprises Ltd also need to implement actions that are purpose-oriented.

Budget-Oriented Objective

There are several sorts of companies, some of which are non-lucrative and others are lucrative. Profit-making organizations strive to maximize profits while lowering prices (Frandsen and Johansen, 2018). Cost and revenue-oriented strategies are specifically shared with other employees by the corporate communication function. Furthermore, many of its aims might have had a significant financial relationship.

Impact of corporate communication strategy on audience

Corporate communication strategy has a huge impact on the audience of a company. Developing the communication system within an organization helps the organizational leaders build a relationship with the customers. It helps the customers provide feedback about the services and products of the company. At the same time, the organizational leaders can also track the customer’s needs and requirements (Hidayanti et al., 2018). It thereby is a crucial factor for the quality management and improvement of the company. There are many areas that corporate communication strategy that can impact the audience of an organization.

Customer experience

There are several advantages to having a plan inside a company. Effective corporate communication methods may aid businesses in increasing the total productivity of the company, establishing a favorable position in the market, and instilling a relationship of closeness among the customers. These elements have a significant effect on an organization's growth. Users are encouraged to respond to methods of communication by asking for more details for buying a product (Martins et al., 2019)

 Using social media platforms the company can communicate with the customer to identify their insights. By developing better insight into individuals' specific wants, inclinations, and personalized messages, successful organizations may increase the success of their strategy (Hidayanti et al., 2018). Consumer-centric methods establish confidence and regular performance reviews, allowing them to use the information found through the communication process for making any purchase. It thus helps the customers find effective information about the products and many decisions for purchasing the products (Bilgin, 2018). The customers enhance their experiences for buying the products.

Awareness of the products

Successful businesses strive to establish close connections with customers and keep them as long-term clients and maximize income potential. As a result, that the very first step in developing a communication plan is to familiarise customers with the brand or product. Consumers make purchasing decisions on the basis they have only about a brand that is accessible (Bilgin, 2018). Leaders may make the people aware of the brand by connecting through advertisements and perhaps other media.

Selection of products

Communication through mediums such as advertisements using social media enhances customers’ perceptions. Customers are reminded about the distinctions in prices, functionality, and qualities of competitors' items through interaction, allowing them to make smart judgments (Martins et al., 2019).

Preferences of the products

The communication systems start to initially facilitate and improve item awareness among customers. Leaders of Future Enterprise ltd may make consumers cognizant of their goods, distinguish them from the competitors, and develop preferences by communicating consistently (Martins et al., 2019). When the communication is successful, people will be influenced to pick the brand over the competitors the next time.


Communication approaches that motivate customers to provide product feedback show that the company cares about its users. Shoppers may write comments on items and give their opinions to several other consumers by making an online forum. Exchange of information like this recognizes advances in how consumers respond to branding. Customers can now get information about products and companies from many other buyers via social networks (Hidayanti et al., 2018). It thus helps them identify the qualities and features of the products and make a purchasing decision at their convenience.

Measures for monitoring the effects of Corporate communication strategy

Monitoring the communication strategies is very important because it helps the managers identify whether their respective strategies have brought any success. The effects of the communication strategy can be monitored in the company by implementing several measures. The monitoring process can follow certain measures that are described in the following:

The leaders and managers of Future Enterprise ltd can implement monthly seminars or group discussions for the employees to identify their communication skills. The meetings and groups discussions are very significant to identify the current position of the communication system. Using KPI can also help the company leaders identify the performance. It will help the managers monitor the effects of the communication strategy (Hristov and Chirico, 2019). A key performance indicator or KPI is a quantifiable statistic that shows whether or not a firm is already on track to meet its targets. Key performance indicators or KPI, are observable numbers that may inform corporate management what really is working and what does not work properly (Hristov and Chirico, 2019).

Customer and employee feedback using various social media platforms using a two-way interaction process can help in getting feedback from the customers and employees. It helps in identifying the effects of communication strategies (Hidayanti et al., 2018). 

Effectiveness of organisational corporate communications

In every aspect of business, communication is necessary. As a result, the company's internal communication as well as the workers' communication abilities must be competent. Effective communication is critical for an organization's growth. This is something that assists management in carrying out the vital management responsibilities of organizing, planning, stimulating, and monitoring. Communication values are the skills of any economic business. As a result, good communication may be considered the cornerstone of any corporation.

Employee engagement

Effective communication is a need for achieving organizational objectives. Without communication, no company or group can thrive. Work coordination is difficult, and indeed the organization will disintegrate due to a lack of interaction (Osborne and Hammoud, 2017). People are unable to convey their requirements and concerns toward others, making interaction untenable. When open and honest communication is promoted in the business, a more integrated and functional company emerges. Employee motivation is also boosted by effective group communication. Staff will feel completely secure in their respective roles when they are sufficiently taught on the corporate goals and purpose (Osborne and Hammoud, 2017). When employees are notified of their successes and sense that they are contributing more towards a shared goal, consistent communication can boost their quality of work.

Customer relationship

Customers and potential and current staff all require communication from the administration. Future Enterprise ltd can become more accessible whenever they communicate consistently both locally and externally. The communication is built to connect with the customers that help them in understanding the needs and requirements of the customers (Hussain et al., 2018). It helps them in developing the products and services. The customers can get necessary information regarding the services and can also make differences the products of the competitors.

Using social media platforms, the company leaders of Future Enterprise ltd can increase customer relationships through which the customers can share their buying experiences with one other. It thus helps them in making purchase decisions among the customers (Vasco et al., 2021). The habit of imparting experiences and information is encouraged through corporate communication. Every customer can use the experience to better use in the upcoming that serve other buyers. Collaboration improves as a result of greater interaction (Vasco et al., 2021). People who communicate more effectively get even more work done faster with less effort.

Employee productivity

The corporate communication strategy helps in developing employee productivity as it involves a robust communication-based relationship with the employees. When the employees are productive the business organization can evolve. Developing a communication system within the workforce can help employees of Future Enterprises Ltd share various thoughts and innovative ideas (Attaran, Attaran, and Kirkland, 2019). The employees generate new ideas while sharing their various ideas. It helps them in solving difficult problems regarding their tasks as they can communicate easily with one another. They also use innovative ideas which are helpful for the employees (Attaran, Attaran, and Kirkland, 2019). Thus, it helps in generating a productive workforce.


Therefore, it can be stated that corporate communication strategy is significant for the growth and development of Future Enterprises Ltd. Employees can resort to a defined plan to engage with management and clients after implementing a communication plan. A communication management plan guarantees that almost everyone engaged has enough expertise to talk about that, guaranteeing workplace uniformity and eliminating misunderstanding (Welch, 2019). The communication strategy also helps the company develop a relationship with the customers that can evolve the company’s customer retention and sales of the products. Every company recognizes the value of having a communication department that can handle an outer need involving consumer, business, as well as branding messaging. The best aims of corporate communication seem to be to ensure a standard, easy flow of data that helps the business achieve its goals.


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