Effective Recruitment Strategies: ABC Company Case Study

Optimizing HR Practices in Retail: From Job Ads to Legislation

Introduction

• ABC Company is a UK-based retail chain of super centers, departmental stores and grocery stores. This is a medium-sized business company.
• Skilled recruitment endeavors will make this company protrude and attractive to potential employees.
• A good recruitment strategy has a direct impact on the profitability of the company.

The ABC Company is a UK-based medium size company. The turnover of the medium size company is less than£ 12.9 million. Recruiting skilled employees for this company helps ABC to grow fast. The flexible working time and the working culture help to attract employees. The strong selection process of the employees changes the morale of the company and helps to find the persons who are fit for the post.

Description of the business

Location

• Location affects the footfall of the customers to the stores of ABC Company (Chión et al. 2020).
• The population around the location of stores affects the sales of the stores.
• The location should be selected keeping the customer profile in mind and members who are targetcustomers of the ABC Company.

The exact location with good space helps the company maintain the inventory. The location of the stores of a company plays a vital role in recruiting employees because the employees try to optimize their work-life balance. Good location decisions regarding the opening of the departmental stores and the grocery stores help in boosting the performance level of the employees. Communication around the stores of ABC company is another important factor for the growth of the company as well as an important reason behind the attraction of skilled employees.

The number of employees

• The number of employees in this medium-sized company is 250.
• Recruiting a sufficient number of employees helps ABC company to introduce new categories to customers which enhances the footfall of the customers to the departmental stores and groceries (Habib and Siregar, 2021).

An effective recruitment process is a process of hiring the right people who are fit for the role of the business. An efficient recruitment process can reduce the cost of the company and enhance its recognition of the company. Recruitment of the employees initiates the higher cash flow to the department stores and the grocery stores of ABC Company. The company needs to train the employees to get better performance levels.

Management structure

Figure 1: Management structure

• Proper planning of the managers of ABC Company helps in expanding the business all over the United Kingdom.
• In addition to that monitoring, it is needed for scrutinizing the outcome of the planning (Sjödin et al. 2020).
• In this retail organization a hierarchal structure is followed however the sales executive plays a critical role.

In this organization a hierarchal structure is followed where the owner (CEO) is at the pinnacle of the structure and then the accounting, Sales and administrative managers governs over the associates. Centralization and decentralization are the theories which show how the managers and other employees of the company formulate the planning and strategies for accelerating the profit of the company. The concept of centralization provides the leaders with the ultimate control of making decisions while the decentralized concept valued the decisions made by all employees for the development of the business. ABC Company is a centralized company where the managers of the company play a crucial role in the success of the company.

Job Description

• It provides a measuring tool for an employee to ensure that the employee is completing the job and job expectations.
• Data organization is also an important part to describe the job for analyzing the sales performance (Chatterjee et al. 2022).

The first step, performing a job analysis has different parts and these are observing performance, interviewing the employees, collecting different data like salary surveys, and giving a basic company idea to the employees. Job functions help to know the essential functions of the recommended positions and it also follows different parts. These parts are determining job performance, determining job frequency, knowing employee performance, and ensuring the job is important or not. Addition of a disclaimer is a good idea to use a statement that provides the job description is not created to cover the whole description. Adding signature lines is also an important part of the job description and it shows that the description has been understood by the employees. Lastly finalizing the overall idea is a significant step for any organization to recruit the preferred employees.

Table 1: Job description

• ABC is hiring for Sales associate.
• This retail organizations are product based companies (Jocevski et al. 2019).
• Sales executive are important to increase brand awareness and sales of these organizations.

ABC is a retail organization and the job description is made for the sales executive position. The placement associate is an important part of any placement organization to increase their sales as well as to fulfill the customer's expectations. On the other hand, ABC company's consultancy and placement services have many responsibilities like expanding the organization's business, increasing sales, providing good behavior to the customers, making a good environment within the workplace, answering different queries to fulfill the clients’ needs, considering all the essential recommendations of the customers and many more.

Person specification

Table 2: person specification

(Source: Self-created)

• The ABC placement company will recruit a sales executive to fulfill different requirements.
• Person specification post maintains some criteria to select the better quality employee (shrm.org, 2023).

This company needs to fulfill the post of retail associate and they will consider some basic features to select a good employee who can expand their business by providing business knowledge. As a sales executive, I have to ensure all of these factors to develop better business for the future.

Job advertisement

Describing job advertisement

• This is a set of information
• Comes as an organizational announcement
• Job descriptions are laid down in formal tone and yet lucrative to people (Ehn and Sjögren, 2020)

A Job advertisement isa piece of information that comes in the form of an organizational announcement. It not only contains information regarding the job offer but also tells about the company and the benefits it offers.

Figure 2: Application form

Aims

• Requires personal details to be filled
• Mentions about the qualification and desired skill sets (Turner, 2020)
• Details regarding the job application
• Person of contact are mentioned in the form

An effective job advertisement is one that clearly cites employee benefits. This also should clearly mention about the qualification and required hard or soft skill sets. The advertisement should contain all the descriptions mentioned in detail which would be able to guide the job aspirants properly regarding the job application process, the required documents, and the submission process of these documents.

Employment Legislation

• The Equality Act 2010: This act is aimed at preventing victimization and harassment in the workplace . (legislation.gov.uk, 2023)
• Agency Workers Regulations 2010: This act focuses on giving equal treatment to part-time employees

The Equality Act of 2010 aims at preventing of victimization of laborers at the workplace. This also takes into mind whether employees are harassed based on prejudice. The Agency Workers Regulations 2010: This act is created to provide equal treatment to both part-time as well as full-time workers.

Conclusion

• Recruitment is a crucial step for the organization
• Logically proper recruitment brings proper human resources

Generally, the employment process could be categorized under two subgroups – Internal and external recruitment sources. When done internally, the previous employees are given a promotion and they get a new employment status. When recruitment is done externally, it brings about a new set of employees into the organization. After the decision is made regarding the recruitment process, the organization goes to the next step – i.e. the selection. This process starts with shortlisting and concludes with the finalization of the employees. The candidates thus recruited are needed to fit properly within the company’s work culture. Else failing at this process could lead to higher expenses for the company in the longer term.

References

Journals

Chatterjee, S., Chaudhuri, R. and Vrontis, D., 2022. Big data analytics in strategic sales performance: mediating role of CRM capability and moderating role of leadership support.EuroMed Journal of Business.

Chión, S.J., Charles, V. and Morales, J., 2020. The impact of organisational culture, organisational structure and technological infrastructure on process improvement through knowledge sharing.Business Process Management Journal,26(6), pp.1443-1472.

Ehn, P. and Sjögren, D., 2020. From system descriptions to scripts for action. InDesign at work(pp. 241-268). CRC Press.

Habib, A. and Siregar, M., 2021. Local Layer Duck Livestock Business Development Strategy In The Desa Pematang Johar Deli Serdang.JASc (Journal of Agribusiness Sciences),4(1), pp.21-28.

Huang, Q., Xing, Y. and Gamble, J., 2019. Job demands–resources: A gender perspective on employee well-being and resilience in retail stores in China.The International Journal of Human Resource Management,30(8), pp.1323-1341.

Jocevski, M., Arvidsson, N., Miragliotta, G., Ghezzi, A. and Mangiaracina, R., 2019. Transitions towards omni-channel retailing strategies: a business model perspective.International Journal of Retail & Distribution Management.

Sjödin, D., Parida, V., Jovanovic, M. and Visnjic, I., 2020. Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models.Journal of Product Innovation Management,37(2), pp.158-183.

Turner, R., 2020. Analyzing Cataloging Job Descriptions: Are Cataloging Jobs Disappearing, Changing, or Merging?.Cataloging & Classification Quarterly,58(6), pp.591-602.