Introduction
Business growth refers to the company strategy to increase the operations size, sales, profitability and another area of business. It is the process of making the business successful and developed with time. For this purpose, the venture aims to increase sales, develop the area of operation, increase the customers, increase the product range, etc. The organisation formulate strategies that are more focused on raising the market share of the brand in the marketplace. The firm chosen for the venture growth report is Barbary Macaque Ltd. This is a private company based in the UK which deals in providing gifting, fragrance and flower decor solutions to people. The venture was established on 18 March 2024, having its registered office in Birmingham, UK (Susuflowers, 2024). The market structure of the organisation is perfect competition where there are many sellers and buyers of homogenous goods.
Barbary Macaque Ltd's largest market is in Europe, followed by the international regions, which are Asia-Pacific and North America. The industry is competitive where there are large numbers of sellers but are serving based on the unique ideas that make the brand stand out in the market (Tuominen et al, 2022). Barbary Macaque Ltd sells creative goods in the market at affordable prices, which gives it an advantage in competition. The firms sell the goods to the customers as well as other businesses as its clients. The customer share has a high number of gift buyers, followed by art enthusiasts and home decor. The scope of business development and growth aims to increase in the sales, operational efficiency and customer base. This report will cover the industry analysis of a company using the models such as PESTLE analysis and Porter’s five forces to access its external environment. It will further cover the internal analysis using TOWS and VRIO analysis for the identification of the skills and internal capabilities. Based on the results, it will draw recommendations to improve the issues. Finally, this will make the marketing and investment plan for the growth of the organisation.
Reference materials and sample papers are provided to clarify assignment structure and key learning outcomes. Through our Assignment Help UK, guidance is reflected while maintaining originality and ethical academic practice. The BUS6080 Growing the Enterprise Assignment Sample demonstrates self-assessment, reflective analysis, and evaluation of personal performance within professional contexts. These materials are provided strictly for academic learning and reference purposes.
Main Body
Systematic scan of the industry and competitors
PESTLE analysis
The analysis of the industry is done by using the PESTLE model for the analysis of the external factors prevailing.
Political- The political stability of the UK has shown the value at 0.51 in the year 2023 (The global economy, 2025). This has shown stability during the last few years from 2019. This can have a positive impact on Barbary Macaque Ltd and its operations. A stable government can have minimum influence on Barbary Macaque Ltd due to the reduced fluctuations in the political system of the country. This analysis is aligned with BUS6080 Growing the Enterprise.
- Economical- the economy of the country is considered to be among the top countries in the world with the high GDP. This can influence Barbary Macaque Ltd in a positive manner as there is increased purchase in the market due to people having high income to spend. Through this, Barbary Macaque Ltd can increase the sales and demand in the market.
- Social- The people in the country are highly motivated to buy tradition-based goods (Edilia and Larasati, 20223). This is due to the attachment to the value of the country’s culture. This can impact Barbary Macaque Ltd positively and improve its demand for the traditional gifting goods in the country.
- Technological- The UK has ranked among the top countries in the GII, which shows the major innovation in technology. This can influence Barbary Macaque Ltd in a negative manner, as the organisation is still lacking in technology and innovation. Staying behind can affect Barbary Macaque Ltd in the fast growing technology based world.
- Legal- there are various laws prevailing in the nation related to the consumers, such as the Consumer Rights Act 2015. This gives rights to the consumers in buying of the goods, and any failure in fulfilment of this may impact Barbary Macaque Ltd in a negative manner.
- Environmental- The country’s government is formulating policies and aiming to make the country reach net-zero emissions by 2050 (Commons library, 2024). This can impact Barbary Macaque Ltd in a positive manner due to the sale of the goods based on sustainability and eco-friendliness.
Porter 5 forces analysis
Porter’s five forces analysis model examines the external factors such as the competitors, suppliers, buyers, etc.
- Competitive Rivalry- This is high in the industry, which can negatively impact Barbary Macaque Ltd. The rivals are formulating strategies to attract the customer, and it also has risk from the big companies in this sector (Petrova et al, 2021).
- Supplier Power- the bargaining power of the supplier is medium, which can influence Barbary Macaque Ltd in negative terms if not managed properly. There are not large suppliers of the goods to the many companies in this sector including the large ones.
- Buyer Power- The bargaining power of the customers is high as there are a large number of sellers of the products selling in a unique way that attracts the customers. This can negatively impact Barbary Macaque Ltd if it does not meet the expectations of the customers.
- Threat of Substitution- There is high availability of the substitute in the market which can negatively impact Barbary Macaque Ltd by losing its customers to them.
- Threat of New Entry- The threat of entry and exit is high, which can impact negatively on Barbary Macaque Ltd. This is due to the liberal and free entry where any new firm can enter with a unique business idea (Farida and Setiawan, 2022). It can attract the customers towards it, which can also be a loss to the organisation.
Geographical market
Barbary Macaque Ltd. operates in the UK region, having the largest market base that covers Europe. The venture also provides goods to the international market, including the countries in the Asia-Pacific and North America, through online services. The firm obtains its supplies from India, Egypt and Africa. It provides personalised gifts based on the culture and tradition of the people in the UK, which is effective in gaining the attention of the people. Population type is the people from the urban and rural areas in the country and rest of world where it serves.
Strategic Capabilities of the Barbary Macaque Ltd
VRIO method
| Particulars | Valuable | Rare | Imitate | Organization | Advantage |
|---|---|---|---|---|---|
| Propensity of Innovation | Yes | Yes | No | Yes | Competitive advantage |
| Traditional Craftsmanship | Yes | Yes | No | Yes | High competitive advantage |
| Quality product offering Marketing | Yes | Yes | Yes | Yes | Competitive advantage |
| Investment in research and development Human resource | Yes | No | Yes | Yes | Competitive advantage |
Valuable
Propensity of Innovation: Innovation is a valuable resource of the company. Barbary is a highly innovative product offering company that makes it from others. The company use innovation in functional areas like marketing, production, and so more (Ariwibowo, Saputro and Haryanto, 2021). It leads to provide a competitive edge and allows the company to exploit it opportunity of expansion and increasing product portfolio, leads the organization towards growth in future. This reflects the learning outcomes of BUS6080 Growing the Enterprise.
Rare
Traditional Craftsmanship: It is rare resource of the company that can`t be possessed by the competitors. This skill and ability of the skilled manpower of the business, allows it to offer unique and personalized gifts. Company by using tradition craftsmanship can enhance its product portfolio that allows the business to grow.
Inimitable
Quality product offering: Barbary`s high quality unique and personalized product act as a source of brand appeal, it motivates customer to make repeat purchases. This considers as inimitable resource as it onerous to imitate by other players. This help the company to add more quality products to grab more customer attention, leads to growth of organization.
Marketing: Company`s effective marketing strategy makes it distinguish from its rivals, hence allows the brand to grow, sustain and maintain long-term competitive advantage.
Human resource: The skilled and talented manpower of the organization allows the business to produce and deliver fine heritage gifts on the continuous basis, leads to provide competitive edge (Sun and Jung, 2024). Optimum utilization of skilled manpower, company can makes its offering more creative and personalized, leads to better growth of the business.
Investment in research and development: Good R&D allows Barbary to remain update about the customer behavior and market trends, as a result allows in offer gifts accordingly. This organizational resource allows the company to design better gifts leads to increasing customer base and overall growth of company.
Business canvas model
In addition, a strategic management tool, Business Model Canvas, is used to smoothly define and communicate a concept and strategic capability of the business. It allows the Barbary to visualize its interrelated elements, which leads to better strategic alignment that is helpful for the growth of the company.
Recommendation
For medium-term economic stability, the venture needs to focus on certain areas. It needs to implement strategies in finance, HR and skills, which also align with the long-term goal of the company as given below:
- It is recommended that Barbary Macaque Ltd focus on the strategy for the development of innovation and increased use of technology. The company need to invest in technology-based services such as the use of AI, email marketing, advertisement to the relevant customers, etc. for promotion for the next two quarters. The firm can also use the integrated system that handles the order receiving, inventory handling, and grievance handling of the customers in real time. It will help in improved customer satisfaction by 35%, and revenue generation by 30% will help the company to become economically strong (Lilien et al, 2022). This strategic approach is supported under BUS6080 Growing the Enterprise.
- This is also recommended that Barbary Macaque Ltd need to employ the staff for looking at the legal requirements of the company. It will ensure the fulfillment of the legislation that meets with the nation’s policies on this. The venture also need to hire three skilled workforce in the field of IT and technology within one month. The skilled workforce will help in improving the sales and make the company economically stable.
- Based on Porter’s five force analysis, it is also suggested that Barbary Macaque Ltd need to maintain a good relationship with the supplier that can help the venture to continue obtaining the materials without any hindrance. For the competition, the company need to focus on promoting its USP that is unique products at affordable price. This attracts customers and keeps the team up-to-date with the trends going in the market (Paley, 2021). USP is focused on improving the revenue generation in the company and achieving a higher customer base.
- Barbary Macaque Ltd for reducing the competition can collaborate with the partners that can also help in gaining the additional financial support to the company in the near future and ensure the market stability in the long run.
- For the threat of new entry in the market and substitute, it is advised that Barbary Macaque Ltd should regularly research and work on gaining improvement in the existing skills and bring new ideas in the market that keep the customers interested in the brand. The venture also need to channelize the finance in training and development of the workers.
- It is recommended that Barbary Macaque Ltd focus on providing training to its manpower on monthly basis to improve their skills, knowledge, and competency. The sufficient and required training allows the employees to manufacture high-quality products, designing personalized gifts for customers as well as engaging traditional touch in each product. This will ultimately result in sustainable growth of the business as it allows the company to deliver unique offerings and get a competitive edge (Osher et al, 2021).
- It is advised that Barbary Macaque Ltd finance its business activities via taking a bank loan. It is best recommendation as government provide assistance to start-up business in the form of bank loan. The company has a lack of financial resources as it is a start-up company; this limitation restricts the expansion of the company`s operations. Therefore, it is recommended that Barbary finance its activities through a bank loan and repay the amount after a pre-decided time out of the profit. It allows the company to expand its operations, design and deliver gifts to more customers, leads to high sales and profit margin, ultimately, it results in growth of the business.
- In a competitive environment, for the growth of the organization, marketing plays an important role. In regards to sustainable growth and the attainment of the long-term goal of increasing brand awareness of Barbary Macaque Ltd, it is suggested that the company focus on implementing an efficient and cost-effective marketing strategy such as marketing via social media platform, to get the attention of a wide range of customers as well as distinguish its offering from its rival. Hence, Barbary should use different social media platforms like Instagram and Facebook to market products effectively.
- Barbary should collaborate and partnership with gift offering companies in the international market, it allows the company to offer it’s good to wide range of customer, increase market share ultimately results in sustainable growth of the organization.
Thus, this recommendation leads to effective and efficient sustainable growth of the company.
Marketing and Investment Plan
A marketing plan plays an important role in understanding the target audience and setting a good marketing strategy to communicate with them. Marketing plan of Barbary Macaque Ltd:
STP analysis
|
Segmentation |
The company focus on demographic and psychological factors, including age, income level, preference, gender, etc. It targets males and females aged 16 to 64 with medium and high income group with a heritage and craftsmanship preference |
|
Targeting |
It targets customers who are interested in aesthetic and heritage look products. |
|
Positioning |
Social media marketing, influence marketing, etc. |
Marketing Mix
| Particulars | Description |
|---|---|
| Product | It includes traditional craftsmanship, heritage gifts and fine porcelain diffuser flowers with characteristics of uniqueness and personalization |
| Price | It charges cost-plus prices, allows in cover cost and earns sufficient profit-margin |
| Place | It operates the business with its physical store or via an e-commerce platform. |
| Promotion | It promote its offering using social media marketing, email marketing, influence marketing as well as using tactics like discount code, free shipping and so more (Herawati et al, 2024). |
| People | The company has skilled and talented manpower, which allows it to furnish personalized products. |
| Process | An efficient distribution process enables the organization to deliver products on appropriate time. |
| Physical evidence | The company`s logo, brand , and user-friendly website act as physical evidence |
Following is the investment plan for the growth of the business:
| Particulars | Amount £ |
|---|---|
| Investment in research and development | £ 20000 |
| Marketing activities investment | £ 15000 |
| Training and development | £ 25000 |
| Investment for collaboration | £ 10000 |
| Total | £ 70000 |
Sources of finance: Barbary Macaque Ltd can source finance for its business growth and expansion from internal as well as external sources:
Owner`s capital: The company can source finance for the business with the help of personal savings. It is an amount of money that has been saved by the businessman. It is a good amount of source as it does not include any additional cost in terms of interest. From owner`s capital, the business can get £ 25000 because owner have a limited funds.
Bank Loan: Another recommended source of finance for Barbary is bank loan. A organization can finance money from the bank for the purpose of growth and expansion of the business activity (Source of finance, 2025). It is one of the best way to get finance in large amount, However, business requires to paid interest. The business can get high amount of finance through bank loan by keeping an collateral, it can generate approx £ 90000 via the source.
Venture Capital: It refers to a private equity funding, various investors, financial institution and investment bank invest within the company, it is considered as a great source of finance for the business. The source of finance provides capital to business in exchange of the ownership share. The venture capital can generate finance up to £ 50000.
Thus for the growth of the business, Barbary can finance fund from the different internal and external sources, helps in to grow business in proficient and significant manner.
Conclusion
From the above report, it can be concluded that the business growth is focused on increasing the business sales, area of operations, and customer base in the future. Barbary Macaque Ltd is a company that deals in selling traditional and unique gifts, flowers and fragrances in the market. It can also be concluded that several external factors can have a positive impact on the venture operations, such as political, social, environmental, etc. However, a few factors can also cause negative influence, which are the competition, customers' bargaining power, lack in technology, etc. This can be resolved by taking relevant steps in the future and continuing growth. Moreover, there are internal capabilities that the firm has, such as high-quality and personalised products and effective marketing. The marketing and investment plan is focused on promoting through the social media and other channels and investment in the R&D.
References
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Online
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