Contemporary Hospitality Industry Management Assignment

Unit 1 The Contemporary Hospitality Industry Assignment Sample

Introduction

Hospitality industry is the most dynamic and competitive service industry which offers excellent accommodation and memorable experiences to their guests. It is the vast industry that involves all economic activities which directly as well as indirectly contribute to or rely on travel & tourism. Line managers play the most crucial role in achieving the organisational goals by managing the employees and performing the multiple duties in a day. Premier Inn, a UK-based largest hotel chain has been selected for this report. It is operating all over the world and known for the excellent hospitality services provided by it to the customers. The main aim of this report is explain about the contemporary hotel industry. In this manner, this report will explain about the different structure, scope and size of hospitality sector along with the required skills that helps to work in this sector. Furthermore, this report will analyse the both internal and external factors by utilising relevant model.

ACTIVITY 1

Different kinds of business along with products and services

Hospitality sector comprises the wide range of businesses which majorly concentrates on diversifying the satisfaction of the customers to their finest level and makes sure that they meet expectations successfully. Different types of businesses as well as products and services given below:

(Source: Rhou and Singal, 2020)

Travel and tourism – It involves various businesses such as; airlines, cruise, tour operators and trains. Customers spend lots of money on air transportation as it is convenient transportation mode than others. The growth of low-cost airline and growing demand of air travel have fuelled the development of hospitality sector.

Accommodation or hotel – Accommodation is the wide sectors within the hospitality industry that involves various kinds of hotels and services that have the provisions of overnight accommodation for tourists (Rhou and Singal, 2020). Hotels offer several services to the customers which mainly includes housekeeping, internet, fitness, transportation, baggage facilities and banquet etc.

Food and beverage – F&B is another largest business within the hospitality sector. Services in food & beverage business involve fast food, casual dining and fine dining services. Tourists often visit the local restaurants and food outlets during their travelling to taste the local cuisines. Restaurants offer different types of food items and drinks to the tourists to meet their requirements.

Entertainment: It is also a significant part of the hospitality sector. There are several tourism destinations that offer museums, arts and culture, theme parks & many more which fascinate and entertain tourists. Entertainment businesses offer tourists with memorable experiences and facilitate to improve appeal of tourism destination.

Range of operational and functional departments

Premier Inn which operates under the hotel industry has many operational and functional units that help in managing the day-to-day activities. Detail description of different department of hotel is mentioned below:

Housekeeping – This department is responsible for the hygiene and cleaning of the hotel and they do not directly deal with the customers. The services of hotel involves room attendant, cleaning manager, linen supervisor, floor supervisor and public area assistant.

Front office – Front office department is responsible for answering phones, greeting, checking guest in & out, solve customer’s problem and taking booking over phone. Front office of Premier Inn welcomes the guests and gives answers to their queries.

Maintenance – The maintenance team in Premier Inn is accountable for maintaining the equipment, sewage treatment, fixing refrigerators, boiling & heating water and lighting of internal as well as external areas (Truong et al, 2020). They also repair machineries so that staff members can perform work efficiently.

Human resource management – HRM department of Premier Inn contributes in the achievement of goals and objectives. They bring skilled and talented employees into the hotel so that they perform the best and complete daily activities.

Marketing – Marketing team of the Premier Inn is responsible for promoting hotel and its services in the market. They use different social media platforms, print media and bill boards to advertise or promote the services offered by the concerned hotel unit.

Finance and accounting – The financial department is crucial department as it maintain the financial situation of the hotel. They provide the money for the different projects to the different department and help to carry out activities.

Contribution of hospitality sector to local, nationwide and global economies

Hospitality sector is growing over time which helps in achieving more revenue and contributes to the economic development. This industry highly contributes in the local, national as well as global economies. At local level, hospitality sector provides lots of employment opportunities to the local people of the UK in numerous field. They offer job according to skills, knowledge and capabilities of people. In the UK, hospitality is considered as the 3^rd largest employer and approximately 3.5 million people are working in this industry (UK Hospitality, 2024).

In terms of national level, hospitality industry provides more profitable outcomes through fulfilling the needs and demands of the guests by providing the great customer service. It helps in attracting the more customers as well as increases the per capita income. This in turn also improves the living standards of people (Khan et al, 2020). When people leave their life peacefully then it ultimately boosts the national economy. Furthermore, hospitality sector contributes to the global economy as there are many hospitality organisations which offer services in the different countries. They utilise the franchising and licensing approach to operate their business globally and contributes to develop global economy by generating more profits and revenue.

Interrelationships operational and functional units

Operational and functional departments within the Premier Inn are closely linked and work with each other. Financial department provides fund to the housekeeping, marketing, human resource, maintenance & front office to execute their strategies and carry out their work (Tajeddini, Martin and Ali, 2020). Human resource manager hires the skilled employees for the vacant position within different departments. In order to ensure the effective room service of the guests, front office team and housekeeping informs each other regarding the changes in room’s status. Housekeeping also gives the clean-up status to front office so that they can allot clean rooms to their guests.

Franchising and licensing and its impact on global development of hospitality sector

Franchising refers to the arrangements where a franchisor allows franchisee to utilise business or company name to perform business in exchange of fee as independent division of parent firm. Whereas; licensing is a kind of arrangement in which an organisation sells right to utilise intellectual property or develop a firm’s product to the licensee for royalty (Gaitán, 2021). Both franchising and licensing helps the hospitality industry to expand their business in other regions and increases the global reach. These approaches help the different businesses of hospitality sector to make large base of customers and boost sales and income.

Contribution of global development, franchising and licensing to economic worth

Global development, franchising and licensing approach highly contribute to the economic worth of the hospitality sector. Licensing and franchising approaches provide advantages like lower risks, faster market entry, access to local expertise and resources and lower investment. With the help of both methods, hospitality industry can create more employment opportunities and revenue. Through allowing access to well-established brand identities and business models, hotel and other firms have managed to maintain quality that help to improve economic value.

Struggling to craft a high-quality hospitality industry assignment like the one above? Our Pay Someone To Do My Assignment service delivers expertly researched, plagiarism-free, and well-structured papers tailored to your academic needs. Whether you’re tackling PESTEL analysis, SWOT evaluation, or exploring industry trends, our experienced writers ensure your work stands out. Save time, reduce stress, and secure top grades—let our professionals handle your next assignment with precision and care!

ACTIVITY 2

Various operational roles in the hospitality sector

In the hotel, there are numerous operational roles that help to run the company effectively. Without right people and sources, an organisation such as Premier Inn cannot complete the work timely and achieve objectives.

Front desk role – It is one of the most crucial departments of the hotel industry which considered as the first person who welcome the guests. They make sure the satisfaction of the guest through offering the right information, support, help and general hospitality services. They also solve the queries of the guests as soon as possible so that they can make their tour memorable and visit hotel again.

Housekeeping role – Maintaining cleanliness of the hotel rooms is the most crucial task and this duty is performed by the housekeeping staff. The team is usually responsible for every detail in a room and managing toiletries stocked (Alrawadieh, Alrawadieh and Cetin, 2021). The role of this operational department is to make beds, stock linen, change bed sheets, curtains and clean rooms and bathrooms. Clean hotel rooms and excellent services easily attract the guests and helps in increasing the sales level.

Food production department –This department of the hotel unit is responsible for preparing food items and drinks. This department makes sure that staff members undertake sustainable and hygienic practices while preparing food. This team follows the food safety regulations strictly so that they can provide great experience to the guests. It also helps in avoiding the legal complications and charges.

Examination of different skills needed for roles

Hospitality industry performs a multiple duties every day which require an excellent skill set. Different skills help the staff members to carry out their work efficiently and complete duty on time. There are several skills that required for performing the operational roles effectually.

Communication skills – It is crucial for the different operational roles to have strong communication skills. Whether it is front desk, housekeeping or food department, they need to communicate with guests and other staff members. It helps in understanding the guest requirements and carry out the work related activities.

Time management skills – It is another skill which is required for the operational roles. Without effective management of time, staff members cannot complete work on time and it can delay the work. Effective time management will help to complete tasks on time.

Cooking skills – Food department needs to have good cooking skills so that they can make delicious food (Carlisle, Ivanov and Dijkmans, 2023). It is also necessary for the staff to have knowledge about hygiene practices.

Critical-thinking skills – Critical-thinking involves skills like decision-making and problem-solving. It is required for the staff members to have ability of analyse the problems and solves it immediately which evolve high level of satisfaction among the guests. Thus, for attaining success within hospitality sector employees should able to make the informed decisions.

Evaluation of skill gaps related to operational roles

Although, a hospitality industry hires the employees who have excellent skills but due to rapid development of technologies there are skill shortage or skill gaps in the industry. Some skills are explained below;

Technical skills – Rapid development of new technologies have put pressure on the hospitality industry to invest in technology which needs knowledge of technical skills. Employees are not familiar with different technologies which create problems to perform work.

Digital marketing skills – There is a high demand of digital marketing to promote the brand and services global market (Giousmpasoglou, Marinakou and Zopiatis, 2021). However, lack of knowledge about digital marketing, creates obstacles in the business and impacts both business activities as well as operations.

Lack of creativity and innovation – It is observed that employees are still dependent on the traditional ways. They do not make focus on the creativity and innovation as it is quite time-consuming. Thus, it is crucial to possess innovative ability to perform work in different way.

Impact of skill gaps on hospitality businesses with solutions

From evaluating the skill gaps in the hospitality industry it is identified that skill gaps highly impact the businesses.

• Lack of technical skills can lead to decline in guest satisfaction that harm organisation’s image. To overcome this issue, an organisation need to offer training to the employees.
• Insufficient knowledge about digital marketing skills can impact marketing activities (Kloutsiniotis and Mihail, 2020). The organisation can hire external marketing expert who can teach about modern marketing practices and help to learn about social media marketing.
• Lack of innovation can prevent the organisation to develop new services. The organisation can fill this skill gap by recruiting employees who can think creative and innovative. They will help to understand the current trends which help to deal with customers.

ACTIVITY 3

PESTEL analysis of hospitality industry

In the current times, there are several external environmental aspects which have direct and significant impact on the performance as well as operations of Premier Inn.

Political factors: It involves policies and rules that are created by UK government. Government charges high tax on airlines, hotels, restaurants etc. to develop the economy which in turn forces the businesses to pay extra money. However, Government also provides support to the hotel businesses like Premier Inn by taking part in the promotional activities of concerned destination.

Economic factors: Factors like economic downturn, economic stability and inflation rate highly affect the industry. Economic condition of UK is strong that helps hotel, tourism, and restaurant business to operate without any difficulties.

Social factors: Now, people have changed their preferences and demands because of rising technology and sustainability. The hospitality industry is regularly work for fulfilling the changing requirements of customers by offering the high quality services.

Technological factors: Due to emerging technologies, hospitality businesses uses the advance technologies like artificial intelligence, machine learning, big data etc. to stay relevant in the market (The Strategy Story, 2024). Premier Inn invests in cloud-based services, SMART TV and data analytics.

Legal factors: In hospitality industry, businesses majorly concentrate on health and safety of workers as well as guests. Premier Inn makes sure that workers are getting fair wages according to their skills and job roles. The hotel also takes care of their guests and protects them from potential harm.

Environmental factors – Government makes strict rules due to increasing environmental impact and it puts pressure on the hospitality sector to adopt the sustainable practices. For example: Premier Inn uses the renewable energy and water-efficient solutions in their hotels to reduce the carbon footprint.

SWOT analysis of Premier Inn

Strengths: The key strength of Premier Inn is their powerful position and popularity in the market. This hotel highly stresses on innovation to offer excellent services and attract more customers (Gollasch, 2024). It has an excellent management team and workforce that helps in performing the work effectively.

Weaknesses: Limited global presence is one of the main weaknesses of Premier Inn that prevent hotel to achieve growth. The guests face hygiene related issues in the hotel rooms which is another major weakness of the hotel.

Opportunities: New marketing technologies like social media marketing can provide opportunities to Premier Inn to promote their hotel and services. The hotel can use their strong presence for entering into the new markets and achieves the global customer base.

Threat – Constantly increasing competition in the industry can create problems for the Premier Inn. Strict trade rules, environmental policies and safety rules can be also considered as threats for the hotel.

By knowing strengths, the hotel can make important decisions regarding business development. Premier Inn can also know the take possible action and make decisions to overcome the weaknesses. This analysis will help the hotel make decisions related to technical innovation and make strategies to reduce the threats.

Implications of current and potential trends

There are different current and potential trends within the hospitality industry which help to improve the customer’s satisfaction and business development. Hospitality sector pays attention on staying relevant to trends to meet the customer expectations. Several trends are mentioned below:

Self-check-in service – Now, many hospitality businesses like airline, hotels etc are using the self-check-in technology. It permits the guests to manage complete check-in procedure on their own level.

Mobile applications – Many businesses have launched their mobile applications that provide all information regarding the services. Customers can easily book their flight tickets, hotel rooms and get information about the restaurants on their mobile without going anywhere.

Chatbots – Chatbots is AI-powered technology tool that helps in customer service (Gursoy, Li and Song, 2023). This technology is revolutionising the guest experiences and offers assistance 24/7. Chatbots solve customer’s queries immediately.

Sustainable approaches – Whether it is hotel, travel and tourism or food and beverage, it has become crucial for the businesses to apply the practices like green energy, waste management and water efficient tools to operate business.

Plant-based food – It is another trend which is popular among food and beverage sector in the hospitality industry. Many restaurants are now offer plant-based and vegan food to the customers.

Impact of external elements on organisational development

From PESTEL analysis, it is evaluated that external factors highly impact the business development within the hospitality industry. It is to be evaluated that Premier Inn complies with rules and regulations so that they can avoid legal problems. The hotel also takes the benefits of support provided by government to develop hospitality industry (Hanelt et al, 2021). Rules, policies and government support helps to make inform decisions. Premier Inn is also offering the outstanding services so that they can meet the ever-changing needs of customers. Environmental factors motivate the hotel to invest in sustainable approaches like waste management and carbon reduction approaches. Moreover, Premier Inn provides genuine services regarding safety and health that help to develop the business by attracting more people.

Capability of specific hotel business to develop products and services

From the above analysis, it can be concluded that Premier Inn is highly capable in terms of resources and other aspects. The hotel can utilise their industry knowledge, expertise and skills to develop the new services and improves the effectiveness of business. Hotel also pays attention on the development of loyal consumer base by using available resources like human resource, financial resource and other equipment (AND Digital, 2024). The hotel has strong management team that can help the business to offer more unique services by offering creative and innovative Ideas. It will help in increasing sales and generating high profit margins. To improve the customer base, the hotel focuses on customer services. Customer representative team makes sure that they listen to each guest query and solve immediately so that they get memorable experiences.

Influence of external elements on current and potential trends

Government rules has forced the F&B and hotel business to ethical and hygiene practices while preparing food and focus on organic food items. Development of new technologies is responsible for rise of self-check-in as well as mobile application services (Freitag et al, 2021). External element like technological development and social factors help the hotel to achieve its business objectives and develop the business. Premier Inn and other businesses in the hospitality sector are highly focusing on the technical innovation to achieve higher competitive advantage.

Conclusion

As per above analysis, it has identified that hospitality industry is one of the most dynamic service industry that contribute highly in the local, national and international economy. There are many businesses that operates under the hospitality industry such as; hotel, food and beverage, travel and tourism and entertainment. All businesses offer services like accommodation, food, drink and many more to fulfil the expectations of the tourists. It has identified that communication, time management, cooking and critical thinking skills are required for different roles in the hospitality. It has also analysed that factors like political, economic, technological, legal and environment highly affect the business operations of the hotel industry.

References

Books and Journals

• Alrawadieh, Z., Alrawadieh, Z. and Cetin, G., 2021. Digital transformation and revenue management: Evidence from the hotel industry. Tourism Economics, 27(2), pp.328-345.
• Carlisle, S., Ivanov, S. and Dijkmans, C., 2023. The digital skills divide: evidence from the European tourism industry. Journal of tourism futures, 9(2), pp.240-266.
• Freitag, C., Berners-Lee, M., Widdicks, K., Knowles, B., Blair, G.S. and Friday, A., 2021. The real climate and transformative impact of ICT: A critique of estimates, trends, and regulations. Patterns, 2(9).
• Gaitán, M.G., 2021. Licensing as a Central Structure of Technology Transfer Agreements–Joint Venture and Franchising Agreements. GRUR International, 70(5), pp.427-439.
• Giousmpasoglou, C., Marinakou, E. and Zopiatis, A., 2021. Hospitality managers in turbulent times: the COVID-19 crisis. International Journal of Contemporary Hospitality Management, 33(4), pp.1297-1318.
• Gursoy, D., Li, Y. and Song, H., 2023. ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), pp.579-592.
• Hanelt, A., Bohnsack, R., Marz, D. and Antunes Marante, C., 2021. A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of management studies, 58(5), pp.1159-1197.
• Khan, N., Hassan, A.U., Fahad, S. and Naushad, M., 2020. Factors affecting tourism industry and its impacts on global economy of the world. Available at SSRN 3559353.
• Kloutsiniotis, P.V. and Mihail, D.M., 2020. High performance work systems in the tourism and hospitality industry: a critical review. International Journal of Contemporary Hospitality Management, 32(7), pp.2365-2395.
• Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality industry. International Journal of Hospitality Management, 84, p.102330.
• Tajeddini, K., Martin, E. and Ali, A., 2020. Enhancing hospitality business performance: The role of entrepreneurial orientation and networking ties in a dynamic environment. International Journal of Hospitality Management, 90, p.102605.
• Truong, N., Dang-Pham, D., McClelland, R. and Nkhoma, M., 2020. Exploring the impact of innovativeness of hospitality service operation on customer satisfaction. Operations and Supply Chain Management: An International Journal, 13(3), pp.307-319.

Online

• AND Digital, 2024. How a new digital booking experience dramatically increased conversions for Premier Inn. Online Available through < https://www.and.digital/our-work/premier-inn >
• Gollasch, G., 2024. Premier Inn says brand strength ‘unparalleled’ as it looks to expand digital footprint. Online Available through < https://www.marketingweek.com/premier-inn-digital/ >
• The Strategy Story, 2024. Premier Inn Hotel PESTEL Analysis. Online Available through < https://thestrategystory.com/blog/premier-inn-hotel-pestel-analysis/ >
• UK Hospitality, 2024. Facts and stats - The economic impact of hospitality in the UK. Online Available through < https://www.ukhospitality.org.uk/media-centre/facts-and-stats/#:~:text=Hospitality%20is%20the%20third%20largest,supporting%20livelihoods%20across%20the%20country >