Tourism Product Management and Industry Analysis Assignment Sample

Chapter One: Introduction

Business and tourism management is a field that combines the business principles with the management of travel, tourism, hospitality related activities. This refers to the supervising and handling activities related to the tourism industry (Page, 2007). This is multifaceted industry which offers the people with the skills, training and expertise necessary to obtain the management position within accommodation and tourism. The blog report will be based on the Hilton worldwide; this is American multinational Hospitality Company. This manages and franchises a broad portfolio of resorts, hotels and timeshare properties. The Hilton worldwide holding plc has been founded in the year 1919 may by the Conrad Hilton; it is led by the Christopher J. Nassetta. The aim of the blog report is to role of Hilton Worldwide in the hospitality and global tourism industry by assessing the business model (Hilton, 2025). The blog report will shed light on defining tourism products and outlining the components of the tourism sector. Moreover, it will delve into the providing the SWOT analysis of the organisation.

Reference materials and sample papers are provided to clarify assignment structure and key learning outcomes. Through our Assignment Help UK, guidance is reflected while maintaining originality and ethical academic practice. The Tourism Product Management and Industry Analysis Assignment Sample demonstrates practical application of tourism concepts, industry components, stakeholder analysis, and strategic evaluation within the global hospitality sector.

Chapter Two: The Role Of Components Of The tourism Sector Within The broader Industry

2.1 Defining the products and outline their components

Tourism products refer to the all services and experiences which are provided significantly to tourist in the destination they are visiting. This includes the indigenous cultural experiences, arts and crafts stores, cultural centres, museums, and sightseeing trips, Aurora tours, hunting excursions, fishing trips, restaurants and accommodation. The tourism products are developed to meet the expectations and needs of the travellers.

Components of tourism product

Attraction: This is a key component of the tourism product. The attractions are those factors; this determines the choice of tourist. The key motivators related to the travel might be manmade (shopping malls, casinos and theme parks), cultural (festivals, museums and historical sites) and natural (national parks, mountains and beaches).

• Accommodation: These are elements within the destination of related to the tour; this makes it possible for visitors or tourist to stay overnight. It involves home stays, vocation rentals, hostels, resorts and hotels. This offers the tourist facilities. For instance the Hilton worldwide provides the mid range and luxury options of accommodation within the different brands.
• Supporting infrastructure: The shopping facilities, restaurants, airports and roads boost the convenience and accessibility for the tourist (Aratuo and Etienne, 2019).
• Tourism services: These involve the companies of destination management, travel agencies and tour guides which boost overall travel experience via providing information and convenience.
• Transport: This encloses the rental vehicles, cruise ships, buses, railways and airlines which facilitate in the destination and travel.

Key features of tourism products

• Heterogeneity: The overall experience differentiates from the based on the traveller to traveller related to personal expectations and service quality. 
• Perishability: The airlines seats and unsold rooms of hotels not to be stored for the sales in future (Fletcher et al, 2018).
• Inseparability: The consumption and production of the services in tourism occur concurrently.
• Intangibility: The tourism products not be owned physically, they mainly experiences.

For instance, Conrad resorts & hotels of the Hilton Worldwide offer the services related to the premium accommodation. The universal studios and Disneyland appeal the million of the global tourists.

2.2 Analysing the role of key components of the tourism sector within the wider tourism industry

Tourism sector mainly composed with the different interconnected factors which drive the success and growth within the industry. The 3 primary sectors like as intermediaries, hospitality and aviation are significant roles within the effective travel experiences.

• Aviation (transport sector): Aviation is major enables related to the global tourism, effectively joining the destinations with the travellers effectively and quickly. Airlines offer the international and domestic transport, creating the accessible remote locations (Camilleri, 2018). The Airlines such as Emirates and British Airways link the tourism destinations and key cities worldwide. On the other hand, the aviation also faces the different challenges like as geopolitical risks, environmental concerns and fuel costs, this affect the flow of tourism.
• Hospitality (Accommodation sector): The overall hospitality sector offers the entertainment food, lodging, creating this important part of the experience in tourism. The Hilton worldwide mainly a key player, it is providing the ranging of different accommodation from the cost effective the hotels luxury (Berbekova et al, 2021). The tourism role includes the high quality amenities and services. The overall hospitality industry needs to effectively adapt to the developing preferences of the traveller, like a personalised experiences, sustainability and digitalization.
• Intermediaries (travel agencies and tour operators): The travel agencies and tour operators act as the key intermediaries among the service providers and tourists. They sell package and design tourism experiences. The companies such as Expedia and TUI offer the developed packages of travel, like as activities, accommodations and flights. However, the developing platforms of the digital booking such as Airbnb and Booking.com have disrupted the travel traditional agencies.

Chapter Three: Stakeholder Analysis

3.1 Outlining the history of Hilton worldwide and how they have developed over the years

Hilton Worldwide has been founded in the year 1919 by the Conrad Hilton; this is one of the most recognised and largest hospitality organisations within world. The organisation started with the Moble hotel within the Texas acquisition, this is mainly marketing the major start of the international expansion within the overall industry of hospitality.

• Early Growth and Expansion (1920s-1950s): In the year 1930s and 1920s, the organisation expanded the international presence within the US, introducing the different iconic proprieties like as in New York City, the Roosevelt Hilton in the year 1943. The organisation has been the first organisation within the hospitality.
• International innovation and expansion (1950s-1990s): The organisation expanded internationally, introducing the initial global hotel, Puetro Rico in the Caribe Hilton (1949). Within the year 1954, the organisation made the overall history through developing the reservation system of hotel chain (Buhalis et al, 2023).
• Rebranding and diversification (2000s-2010s): Within the early 2000s, the organisation underwent the key phase of restricting. Within the year 2007, the acquired Blackstone Hilton group within the deal of 26 million, this is leading to expansion and transformation. Within the novel leadership, the organisation introduced the different brands which are catering to the various segments of market. This involves the Canopy by the Hilton (Oriented lifestyle), Hampton Inn (within budget) and (Luxury).
• Sustainability and digital innovation (2010s to present): Within the year 2013, the organisation went to the again public, developing the billion of 2.3 within the IPO. The organisation focuses on the digital transformation via the Honors app launching of Hilton. These permits for the keyless entry, room selection and mobile check ins.

3.2 Explaining the present state of organisation and how they currently operating

As of the 31^st December in year 2023, the organisation operates as the one of the leading organisation of multinational hospitality. This is developing an effective portfolio which mainly spans properties more than 7,530 along with the territories and rooms 1182937 (2023 Hilton Year in Review, 2024). The strategic operations of the organisation encompass the franchising, management and ownership, along with the leased and owned 51 properties.

• Brand portfolio: The brand extensive portfolio of the Hilton caters to different segments of the markets, focusing on the 22 brands of distinct.
• Collections: Spark via the Hilton
• Time share: Hilton club, Hilton vacation club and Hilton grand vacations
• All suites: The suites of the Hilton, Hilton club. Hilton vacation club and embassy suites by Hilton
• Focused service: Tru by Hilton, Hampton by Hilton and Hilton Garden Inn
• Lifestyle: Motto by Hilton, tempo by Hilton and Canopy by Hilton

Financial performance

Within the end of 31^st December fiscal year, the organisation reported the developed financial metrics

• Total equity: 713 million
• Total assets: 14.639 billion
• Net income: 881 million
• Operating income: 1.769 billion
• Revenue: 11.663 Billion (Hilton Reports Fourth Quarter and Record Full Year Results, 2024)
• Global presence: The expansion of the Hilton footprint involves the different properties within the major region. Within the US the organisation has the rooms 103.593 along with the 246 properties. Excluding US, in America, it has the 19392 in 57 properties (Hilton’s Worldwide Growth Continues, With Robust Expansion in the Americas, 2024).
• Strategic innovations and initiatives: The organisation continues to adapt and innovate to the developing trends of market.
• Brand portfolio expansion: The novel brands introduction such as Motto by the Hilton and Tempo by Hilton mainly targets the travellers which are focusing on the accommodations oriented by the lifestyle. This is focusing on the responsiveness of Hilton to shifting preferences of consumer (Tien et al, 2019).
• Corporate and leadership culture: Within the leadership of the Christopher J. Nassetta (CEO), the organisation has focused on the ongoing innovation and development. The strategic focus of the Nassetta on avoiding the complacency and managing the quality standards have been significant in developing the growth opportunities and reduce the challenges.
• Community recognition and engagement: The commitment of Hilton to the CSR has been known within the different forums.
• Family friendly initiatives: The properties of the Hilton have been mainly developed within the year 2024 which provided the awards of family travel by the parents.com. This is showcasing the dedication to offering experiences of the exceptional guest and suitability for the vacations related to the family.

3.3 Outlining the competitors of the Hilton worldwide

The Hilton worldwide works in the major rivalry hospitality industry; this is facing the major contention from the different key players.

• Hyatt Hotels Corporation: Along with the major emphasise on the lifestyle and luxury brands, the Hyatt mainly competes with the high end offerings of the Hilton like as Conrad resorts and hotels, Waldorf Astoria.
• Intercontinental hotels group (IHG): The brand’s owner such as Crowne Plaza and Holiday inn, the IHG offers the wide accommodations range which rival the upscale and mid scale properties of Hilton.
• Marriott International: As this is the biggest chain of Hotel, the organisation provide the effective brands portfolio catering to the different segments of market, this is competing with the diverse offerings of Hilton.

The rivalry from the different organisations has led the Hilton to regularly adapt and innovative the strategies to manage the market share. In order to attract the consumer base, the organisation has been expanded the overall portfolio to involve the distinct brand 22, these are targeting the different segments of market to the economy from the luxury (Kallmuenzer et al, 2019). Facing rivalry, the organisation has been mainly invested within the different digital tools such as Honors app of Hilton. This is providing the features like as digital keys and mobile check INS to boost the overall guest experiences. In response to the competitor initiatives and industry trends, the organisation launched the program of travel with purpose. This is aiming to decrease the environmental footprint and also attract to the travellers who are environmentally conscious.

These rivalry pressures have developed the organisation to regularly refine the operations and offerings to meet the industry standards and developing consumer expectations.

3.4 Selecting two or three stakeholders of the Hilton worldwide

The success of Hilton worldwide is mainly influenced by the effective relationships with the different stakeholders, every with the different expectations distinct.

• Employees: The workers expect the development and professional growth opportunities in the organisation. The benefits and competitive salaries are important for the retention and satisfaction among the workers. The policies which promote the balance of health among the personal life and work responsibilities are mainly respected by the workers.
• Investors: The major Investors look for the profitability and regular revenue growth, this making sure about the effective return on investment (Rahman et al, 2020). The effective plans for the market positioning, innovation and expansion are important to manage the confidence of investor. The risk mitigation, effective identifications, including the industry disruptions and economic downturns are important for the assurance investor.
• Consumers: The guest expects mainly high standards related to the consumer service, comfort and cleanliness at the time of stay. The programs of attractive loyalty and competition pricing are significant for the retention of consumers. The customised services and modern amenities boost the overall experience of guest.

The organisation effectively engages with the different stakeholders lines up with the strategies along with the developing mutual and sustainable beneficial relations. These are the major stakeholders of the organisation and play a key role within the success.

Chapter 4: Analysing The Challenges And Opportunities

4.1 providing the detailed SWOT analysis of the organization

Hilton’s SWOT analysis assesses the world wide threats, opportunities, weaknesses and strengths.

SWOT analysis

Strengths	Weaknesses
High consumer satisfaction: The organisation focuses on the different loyalty programs to boost the guest experience along with the different benefits such as digital keys and mobile check ins. Diverse brand portfolio: More than 22 brands are focusing to the different segments of market, to the economy to the luxury. Strong reputation of brand: The organisation is internationally known brand in the 126 countries with the 7500 properties.	Intense competition: The organisation competes with the IHG, Hyatt and Marriott, needing the regular innovation to manage the share of market. Reliance on the U.S. market: The major Hilton’s portion of the revenue develops from the United states, creating this more vulnerable to the fluctuations in economy. High operational prices: Maintaining the mid range and luxury hotels incurs the major expenses.
Opportunities	Threats
Sustainable tourism trends: The major travellers are focusing on the sustainable stays, effective developing the sustainability initiatives of the brand with the competitive benefits. Digital and technology innovation: The investments within the smart hotel technology and consumer services driven by AI might boost the experience of guest. Expansion within the developing markets: The developing tourism demand within the regions such as Middle East and Asia pacific offers the new opportunities.	Cyber security risks: The organisation is developing the dependency on the cyber security threats, data breaches and digital services mainly pose the major threats (SWOT analysis of Hilton, 2025). Environmental and regulatory challenges: Developing regulations related to the environmental and sustainability policies need the regular adaption Economic downturns: The instability of the global economic might affect the revenue and decrease the travel demand.

4.2 Explaining sustainable strategies of organisation

Environmental initiatives: The organisation emphasise on the decreasing consumption of energy via the different measures, including controlled light with the motion sensor and LED lighting. The organisation explores the sources related to the renewable energy, like as solar power which decrease the carbon footprint. The initiatives related to the green breakfast which has been launched through the Hilton, effectively decreased the waste of food within the hotel participation by 62%. Moreover, the organisation applies the recycling programs and waste reduction, like as reducing plastic use and soap recycling (Hilton Green Breakfast Records 62% Reduction in Food Waste across 13 UAE Hotels, 2025). The Hilton has been the first hotel which mainly establish within the targets based on the science to decrease the green emission of gas with the Agreements of Paris. This is focusing on the commitment to reduce the shift in climate.

Social responsibility: The organisation effectively support the communities international, effectively responding to the conflicts and disasters by offering the resources and assistance. The global foundation of Hilton effectively partnership with the team members and nonprofits partners to create the effective impacts. The organisation focuses on the team member’s role within encouraging the actions and gaining the sustainability objectives like as collaborating with the initiatives of community service and decreasing energy consumption.

Reporting and governance: The organisation uses the lightStay systems of the corporate responsibility management which reports social and environmental performance metrics, analyse and track as well in the properties. The overall platform permits for the ongoing development within the practices of sustainability. The dedication of the organisation to the corporate responsibility and sustainability has acknowledged within the different forums. This includes the mainly featured within the 100 companies that cares within the PEOPLE list in the year 2024 (PEOPLE's 100 Companies That Care in 2024).

Through the effective strategies, the organisation focuses on the sustainable commitment, aiming to develop the effective and positive impact on the society and environment.

Chapter 5: Conclusion And Recommendations

The Hilton Worldwide particularly established as the leader within he overall hospitality industry via the sustainable commitment, loyalty programs and diverse portfolio of brand. The operations of the organisation is spanning in the 126 countries and with the 7500 proprieties. The organisation is facing the various challenges like as high competition from the IHG and Marriott and operational prices. The organisation ongoing manages the competitive edge via emphasising on the consumer satisfaction, sustainability and innovation.

Recommendations

• Hilton recommended to ongoing targeting the regions growth like as Middle East and Asia Pacific, within it the tourism is effectively expanding.
• The organisation needs to invest within the personalised experiences of guest; smart rooms and consumer services driven by AI might boost the consumer satisfaction and effectiveness.
• The organisation has the major strides, developing the renewable energy use and decreasing the carbon emissions would boost the brand reputation and environmental impact.
• Hiltons recommended to expand the offerings within the tourism based on the experience, branded residences and luxury rentals of the vacation might offer the more revenue sources.
• The organisation should regularly invest within the programs of well being; competitive salaries and training would boost the service quality and worker retention.

References

Books and journals

• Aratuo, D.N. and Etienne, X.L., 2019. Industry level analysis of tourism-economic growth in the United States. Tourism Management, 70, pp.333-340.
• Berbekova, A., Uysal, M. and Assaf, A.G., 2021. A thematic analysis of crisis management in tourism: A theoretical perspective. Tourism Management, 86, p.104342.
• Buhalis, D., Leung, D. and Lin, M., 2023. Metaverse as a disruptive technology revolutionising tourism management and marketing. Tourism management, 97, p.104724.
• Camilleri, M. A. 2018 The Tourism Industry: An Overview. In Travel Marketing, Tourism Economics and the Airline Product. Cham, Switzerland: Springer Nature. 1, pp. 3-27.
• Fletcher, J. and Fyall, A. Gilbert, D and Wanhill, S. 2018 Tourism: Principles and Practise. 6th edn. Harlow: Pearson
• Kallmuenzer, A., Kraus, S., Peters, M., Steiner, J. and Cheng, C.F., 2019. Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations. Tourism Management, 74, pp.319-330.
• Page, S.J. 2007 Tourism Management: Managing for Change. 2nd edn. London: Elsevier.
• Rahman, M., Moghavvemi, S., Thirumoorthi, T. and Rahman, M.K., 2020. The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), pp.575-594.
• Tien, N.H., Duc, P.M., Tuan, N.T., Vinh, P.T. and Long, N.V.T., 2019. Solutions for Tuyen Quang and Binh Phuoc International Tourism Products and Services Development. Comparative Analysis.“. International journal of research in marketing management and sales, 2(1), pp.131-137.

Online

• 2023 Hilton Year in Review, 2024. online. Available through https://stories.hilton.com/2023-annual-report
• Hilton Green Breakfast Records 62% Reduction in Food Waste Across 13 UAE Hotels, 2025. Online. Available through <https://stories.hilton.com/releases/hilton-green-breakfast-records-62-percent-reduction-in-food-waste-uae>
• Hilton Reports Fourth Quarter and Record Full Year Results, 2024. Online. Available through https://stories.hilton.com/releases/hilton-reports-2024-fourth-quarter-full-year-results
• Hilton, 2025. Online. Available through http://hilton.com/en/corporate/
• Hilton’s Worldwide Growth Continues, With Robust Expansion in the Americas, 2024. online. Available through <https://stories.hilton.com/releases/hiltons-worldwide-growth-expands-in-the-americas
• PEOPLE's 100 Companies That Care in 2024. Online. Available through https://esg.hilton.com/social/.
• SWOT analysis of Hilton, 2025. Online. Available through <https://www.marketing91.com/swot-analysis-hilton-group/>