The Universal Studio is a popular entertainment capital of America that provides studio tours, theme parks and entertainment opportunities with a dining complex, and shopping complex. This is one of the best studios that offers multiple thrilling rides, and roller coasters with vibrant music and atmosphere for all ages population. The constituent country Aruba belongs to the Netherlands Kingdom encompassing its music, cuisine, and language and is influenced by foreign culture and regional cultures (Fei et al. 2021). Aruba is also known as the Caribbean’s crown jewels due to its soft white sands of coral, and magnetic and positive energy with turquoise waters. The consistent sunny weather, diverse culture, stunning beaches, delicious food, friendly atmosphere along outdoor activities are the key attraction points for the tourist. The ideal adventurous and relaxed atmosphere provides the safest destination for the tourist spot. Therefore, this pleasant atmosphere attracts the tourists most for which Universal Studio have potential advantages and can earn business profits by expanding the Universal Studio in Aruba countries.
Business company/ industry overview
The popular theme park and film studio of Universal Studio was founded by Carl Laemmle in 1914 who established a gigantic studio along with the Zoo. Universal Studio includes movie-based full-day entertainment with a theme park and features eight scary themes of haunted houses. Universal Studios established the destination place of a theme park near the city of Los Angeles, California. The main attraction of Universal Studio is that the guest or the tourist can watch the television programs and the motion picture scenes by looking behind the giant scenes, produced by Universal Studio (Wang et al. 2022). Universal Studio also offers multiple thrilling rides, and roller coasters with vibrant music and atmosphere for theme parks. At present, there exist a total of five Universal Studios with different names in different places in Japan, Singapore, Orlando Resort, “Universal Studio Hollywood”, etc. However, the pleasant atmosphere and geographic location of Aruba country attract the tourists most. Therefore, Universal Studio has some potential benefits to expanding the theme park and movie studio in Aruba country. Therefore, this proposal proposes to analyses the potential advantages concerning economic growth, revenue benefits, and entertainment opportunities for Aruba tourists, and job creation of Universal Studio in Aruba country.
Universal Studio also faced several challenges from the crowd management of the theme, pricing strategies, changes in the pattern of consumer choice, and technological advancement for crowd management and rides (Han et al. 2021). The number of visitors at the Universal Studio is also increasing by 20000 on average per day. Therefore, to manage this overcrowding situation, and the demand for the theme park, Universal Studio proposed to open it in Aruba country.
Research Aim
Aim
The main aim of this proposal is to find out the advantages of expanding the Universal studio industry in Aruba country.
Objectives
The objectives of this given research proposal are as follows.
To find out the key advantage will receive by Universal Studio from Aruba country.
To discuss the macroeconomic factors will faced by Universal Studio from Aruba country.
To find out the challenges and advantages will received by Universal Studio from Aruba country.
Research questions
What will be the key advantages of Aruba country for expanding the Universal Studio industry?
What will be the potential risks, and macro-economic factors of the business expansion of Universal Studio at Aruba Country?
What will be the challenges and economic advantages of Universal Studio in Aruba Country?
Background Study
a. Analysis of similar problems and developments
The Universal Studio faced the main challenges of crowd congestion and high-tech technologies from the thrilling rides and the roller coasters (Izanagi, 2022). Therefore, this proposal proposes to find out how Universal Studio will overcome the Crowd congestion problems and expand the Universal Studios in Aruba countries.
b. Examination of current techniques and technologies utilized in similar scenario
The Universal Studio faced challenges from crowd congestion challenges for which Universal Studio also proposed to include photo validation, a pre-booking platform, a digital pool, and facial recognition technologies in entry of the Universal Studio and theme park of Aruba countries.
c. Examination of recent research works and development in the area
The American-based Universal Studio will expand the theme park and the Universal Studios in the pleasant nature of the Aruba countries. Aruba countries have the advantage of tourist attractions spot by which the Universal Studio can overcome the crowd congestion challenges.
d. Literature
According to Fei et al. (2021), describe the marketing strategies and business expansion strategies taken by Universal Studio after the post-COVID-19 situation (Fei et al. 2021). The author used the 4Cs model and 4Ps marketing strategies for the discussion of the business expansion plan taken by Universal Studios.
Figure 1: Marketing-mix strategies
The author chose the post-pandemic strategies adopted by Universal Studios. The author also discusses the competitive market advantages
Literature gap
The literature review help to identify the future research scope. Fei et al. (2021) identified the business strategies and the marketing strategies adopted by Universal Studio. However the author failed to identify the business expansion scope and future plan for overcoming the challenges. This create a research gap for future analysis.
Proposed Road Map
a. Project Philosophy, approach, and methodology
Research Philosophy
Aruba has potential advantages for expanding the theme park and Universal Studios. Therefore, this present research proposal proposes to adopt the interpretivism philosophy for analysing potential advantages and marketing opportunities of Universal Studio in business expansion in Aruba country.
Research Approach
The inductive research approach will be best to address the theoretic planning by observing the key advantages of the business expansion of Universal Studio in Aruba country.
Research design
The above section proposed to adopt secondary interpretivism, an inductive approach for which the qualitative research design will be best to address the macroenvironmental factors, strengths, and advantages of UNiversal studios in business expansion in Aruba countries.
Figure 2: Research design
Research strategy
The case study and analysis of empirical studies will be the best strategies, to understand the key advantages of Aruba countries for the expansion of theme parks and Universal Studios.
Methodology
Aruba country is naturally enriched by the expansion of theme parks. The Universal Studio is a famous studio and theme park in Los Angeles America which wants to expand the theme park in Aruba country (Havard, 2020). Therefore, this research proposal proposed to adopt a secondary research methodology with an interpretivism philosophy. The qualitative research design will be appropriate to gather relevant information regarding the advantages of the expansion of the theme park in Aruba.
b. Ethics, validity and reliability
Ethics
The present research proposal proposed to find out the key advantages of geographical location, consumer demand, and economic impact on Universal Studios for business expansion in Aruba countries. Therefore, the research study will follow the honesty principle to collect the relevant information regarding key advantages of Aruba countries (Zhiguo, 2020). The research analysis will also maintain integrity, consistency and sensitivity throughout the entire research work. The present research study will also avoid the carelessness during analysis of macroeconomic factors of Aruba Countries for expanding theme parks. The research study will also maintain data transparency, accountability, and confidentiality (Link.springer.com. 2021). The present research study will also not have any harmful impact on the brand image of Universal Studio and provide a fair analysis.
Research limitation
The present research study will use the secondary methodology due to lack of time and cost. The secondary analysis will also be limited to a particular period analysis due to old age data.
c. Steps of exploratory data analysis, model building, optimisation, validation
The secondary data set is used to analyse the entire discussion of advantages of Aruba country for opening the Universal studio and theme park.
Model
There exist different types of business models like the 4Ps model and the 4Cs model that might help to identify the comparative advantages of Universal Studio.
Figure 3: 4C model
4Cs
The 4Cs model helps to identify the communication, conencies, consumer behaviours, and cost for expansion of the universal studio in the Aruba countries. Therefore, this proposal proposed to adopt the 4Cs model for discussion of the advantages of Universal Studio in Aruba countries.
Resources Access for Data
a. Resources access for data collection
The entire research analysis of advantages of the Universal Studio in Aruba countries will follow the secondary research methodology for which the data collection will be collected from authentic journals, articles, and authentic websites of Universal Studio, etc. (Ridderstaat, 2022). The present research analysis also proposed to collect the data from the empirical studies of market advantages of Universal Studio in Aruba countries.
b. Arrangements for accessing secondary data
The secondary data collection is collected from authentic empirical analysis and journals.
Project Plan and Timelines of Report Submission
a. Plan of stages of research projects
Figure 4: Stages of project plan of Universal studio in Aruba country
b. Plan to project development stages
The Universal Studio is a popular American theme park that provides iconic television shows and movies. Therefore, this project plan stage proposed to adopt the consecutive stages for developing future research work on analyzing the advantages of Universal Studio in the Aruba countries. The first stage will be the introduction stage where the background of the Universal Studio, and the advantages of the Aruba countries will be discussed (Croes and Alam, 2021). The second literature review chapter will discuss the empirical studies along with the model and theories, conceptual framework, etc. The third methodology will discuss the data collection method, data analysis method, philosophy, strategies, and design used in the entire research analysis. The fourth chapter will provide the findings analysis and the discussion of the advantages of Aruba countries.
c. Tabular form timeline and Gantt chart
Figure 5: Gantt chart
Last-minute deadline? Don’t panic!
Running out of time doesn’t mean you have to compromise on quality. Our University Assignment Help guarantees reliable and fast support, even with the tightest deadlines. Whether it’s a quick essay or a lengthy dissertation, our professionals are equipped to deliver plagiarism-free work that adheres to your university’s specific requirements. Count on us to save your time and boost your grades—without the last-minute panic!
Reference list
Book
Paley, N., 2021. The manager's guide to competitive marketing strategies. Routledge. Available at: https://www.taylorfrancis.com/books/mono/10.4324/9780203736463/manager-guide-competitive-marketing-strategies-second-edition-norton-paley [Accessed on: 03.01.23]
Journals
Fei, W., Zhang, Z. and Deng, Q., 2021, October. Universal pictures’ SWOT analysis and 4Ps & 4Cs marketing strategies in the post-COVID-19 era. In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) (pp. 494-500). Atlantis Press.
Han, S., Nobles, M.R., Piquero, A.R. and Piquero, N.L., 2021. Crime risks increase in areas proximate to theme parks: A case study of crime concentration in Orlando. Justice quarterly, 38(6), pp.1210-1229.
Havard, C.T., 2020. Disney vs. Comcast: Lessons learned from the corporate rivalry. Graziadio Business Review, 23(1), pp.1-20.
Ridderstaat, J., 2022. Tourism development and nation-building: The case of Aruba. Cultural heritage and the nation: Aruba, Bonaire and Curaçao in Caribbean perspective.
Wang, X., Yu, Y., Zhu, Z. and Zheng, J., 2022. Visiting intentions toward theme parks: do short video content and tourists’ perceived playfulness on TikTok matter?. Sustainability, 14(19), p.12206.
Yanagi, M., 2022. Analysis of the path and mode of tourism resources innovation in Japan. Geographical Research Bulletin, 1, pp.2-13.
Zhiguo, C., 2020. Research on architectural design of underground station based on urban space integration—taking universal studios station of Beijing Subway as an example. Railway Standard Design, 64(12), pp.120-154.
Article
Croes, R. and Alam, L.M., 2021. Decolonization of Aruba within the Netherlands Antilles. In Dutch Caribbean: Prospects Demo (pp. 81-102). Routledge. Available at: https://www.taylorfrancis.com/chapters/edit/10.4324/9781315075037-6/decolonization-aruba-within-netherlands-antilles-robertico-croes-lucita-moenir-alam [Accessed on: 03.01.23]
Websites
Link.springer.com, (2021), Available at: https://link.springer.com/chapter/10.1007/978-3-030-78247-4_3[Accessed on: 03.01.23]
