Chapter One: Introduction
Tourism product management refers to development of the tourism products and services. This helps the travel and tourism industry to create services and products which meets the needs for consumers (Product Management in the Travel and Tourism Industry, 2025). This is also gaining the business objectives like as growth and profitability. The blog post will be based on the Hilton Worldwide, this is an American multinational hospitality company which manages and franchises a broad portfolio. This includes the time share properties, resorts and hotels, has been founded in the May 1919 by the Conrad Hilton, the organisation is led by the Chrishtopher J.Nassetta (Hilton, 2025). The success of organisation is effectively aligned with the overall tourism industry; this majorly consists of the different sectors which boost the overall travel experience. The aim of blog is to assess the role of Hilton worldwide in the overall tourism sector by focusing on the overall tourism products. The blog post will assess the tourism products and outline components. Moreover, it will delve into the stakeholder analysis.
Chapter Two: Understanding Tourism Product and Analysing The Role of Components Of Thetourism Sector Within Thebroader Industry
2.1 Defining the products and outline their components, key gestures and provide some examples.
A tourism product is particularly a combination of the intangible and tangible factors which caters a traveller’s unique experience. This focuses on the attraction, facilities and services which developed to meet the expectations and needs of tourists. The products in tourism are dependents on the satisfaction and consumer perception and experiential. This includes the amenities, accommodations, food, accessibility and attractions. They have different characteristics of being perishable, intangible, fixed supply, unstable demand and composite within the short run.
Components of tourism products
Accommodation: This involves the rental properties, guesthouses, resorts and hotels which offers the tourist lodging.
Example: The Hilton worldwide providers’ budget accommodations, mid scale options and luxury hotels, options of mid-scale globally.
Attractions: This might be natural (mountains and beaches) and manmade (museums and theme parks) destinations which effectively draw tourists. The ultimate motive within the tourism is to experience the attractions via accommodations and accessibility.
Example: Paris’s Eiffel tower is key tourism attraction.
Accessibility: Includes transportation infrastructure which permits tourists to effectively reach out the destinations. This is involving care rentals, trains and airlines (Aratuo and Etienne, 2019).
Example: Strategically Hilton places the major hotels near the transport hubs and airports.
Services and Amenities: These boost the experience of tourism and involve recreational facilities, spas entertainment and restaurant spas.
Example: Hilton provides wellness services and premium dining at the properties (Berbekova et al, 2021).
Experiences and activities: Business events, cultural experiences, adventure sports and guided tours contribute to the attraction of tourism.
Example: The business hosts wellness retreats and business conferences.
Every component plays a significant role within effectively crafting easy and seamless experience of travel. The businesses of the successful tourism, such as Hilton worldwide, focuses on these factors efficiently to cater the different travellers, to the budget conscious from the luxury tourists’ backpackers.
2.2 Analysing the role of key components of the tourism sector within the wider tourism industry
The multifaceted industry of overall tourism comprises different interconnected factors; Primary contributors are travel, hospitality and aviation intermediaries (Holloway and Humphries, 2021). These are collaboratively worked to make the effective tourism ecosystem which boosts the travel demand globally.
Aviation: This is fundamental factor within the overall tourism industry, permitting for the global mobility via effectively connecting the destinations. The overall airlines develop the domestic and international travel, creating it more effective and easier for the travellers to visit the overseas and remote locations. The Airlines enhance the tourism via providing the cheap flight, enhancing the accessibility of destination and also offering supporting the growth in economy via earnings of foreign exchange and employment.
Example: The British Airways and Emirates play a key role within the travel based on the long haul, aligning the tourists to key global destinations.
Hospitality: It confines the experiences of consumer services, beverage and food offerings and accommodation services. This plays a major role within the overall quality and tourist satisfaction of travel experiences (Tien et al, 2019). The overall sector of hospitality contributes to the economies via developing cultural exchange, foreign investments and generating employment via tourism services.
Example: The organisation offers the high-quality business facilities, fine dining and lodging to cater to the corporate and leisure travellers.
Travels intermediaries (Travel agencies and tour operators): These act as the major facilitators among the tourism and tourists service providers. They sell tourism and packaged products, assuring about the cost-efficient solutions of travel and easy trip planning. These offers help in boost the tourism destination via offering developing travel experiences.
Example: Expedia and TUI group provide thee inclusive packages of vacation, creating the travel convenient and accessible.
Chapter Three: Stakeholder Analysis
3.1 Outlining the history of Hilton worldwide and how they have developed over the years
Hilton worldwide is mainly well known within the overall industry of global hospitality, has been founded within the 1919 by the Canrad Hilton. The owner purchased the first hotel, the hotel of Mobley within the Texas and Cisco. From the past decades, the organisation expanded the presence within the U.S., effectively introducing concept of innovative hospitality which set out the standards of industry.
Key milestones in the development of Hilton
Brand growth and expansion (1925-1950s): The initial hotel to bear name of Hilton, opened the Dallas Hilton within year 1925. In year 1943, the hotel has become the initial hotel chain based on the coast to coast within U.S. The Hilton’s reservation system introduction in the year 1948 transformed overall procedure of booking.
Innovation and international growth (1950s-1980s): initial international Hilton introduced within the 1949 Puerto Rico, this is creating effective entry of brand within the international markets. The organisation was initial hospitality organisation to launch the numerous reservation hotel systems in the year 1955. This loyalty program of Hilton develops retention of consumer in year 1987.
Acquisition and diversification (1990s- 2000s): This obtained the Promus corporation of hotel in year 1999, including the different brands such as embassy suites and Hampton within the portfolio (Buhalis et al, 2023).
Going global and public leadership (2010 to present): The organisation went public within the year 2013, developing the 2.35 billion; this is one of the biggest IPO within the overall industry of hospitality. The key emphasised on the digital innovation and sustainability, introducing check in via mobile.
Current position: Today, the organisation is mainly leader within the leisure, business and luxury hospitality along with the different brand. It is Including Hilton Garden Inn, Double Tree and waldorf Astoria. The organisation ongoing to innovate via the customised guest experiences, sustainability and technology.
3.2 Explaining the present state of organisation and how they currently operating
The Hilton Holdings has been founded by Conrad Hilton within the year 1919, has developed within most recognised and largest hospitality organisations globally. By the 2023, 31 December, the portfolio of Hilton surrounds in 118 territories, countries and properties 7530 with the rooms more than 1182973.
Brand portfolio and operational structure: The organisation operates within the different 22 brands focusing on the different segments of market.
Vacation ownership: Hilton Grand Vacations, Hilton club, Hilton vacation club
All suites: LivSmart studios by Hilton, Home2 suites by Hilton, Homewood suites by the Hilton and Emabassy suites by Hilton.
Focused service: Spark by Hilton, Tru by Hilton, Hampton by Hilton and Hilton garden Inn
Full service: DoubleTree by Hilton and Hilton resorts and hotels
Lifestyle: Motto by Hilton, Tempo by Hilton, Tapestry collection by Hilton, graduate by Hilton, curio collection by Hilton and canopy by Hilton.
Luxury: NodMad hotels, LXR resorts and hotels, Conrad hotels and waldorf Astoria resorts and hotels.
The business model of the Hilton mainly dependent on the franchising along with the hotels 6679 operated through the franchisees independently as of by 2024 February (Hilton Worldwide Holdings Inc., 2024). The approach of the asset light permits the organisation to emphasise on the service quality and brand management, the franchisee manage the operations effectively.
Financial performance: In the 2024’s fourth quarter, the organisation reported boost of 3.5% within the revenue available per room and managed per share earnings of more 1.76$ developing expectations of the analyst (Hilton Reports Fourth Quarter and Record Full Year Results, 2024). In the full year, the organisation included the new rooms more than 498600 to robust growth and development pipeline.
On the other hand, within the October 2024, the organisation managed the revenue growth of room which forecast to the 2 to 2.5% less than the previous estimate 2 to 3%, decreasing the spending of consumer within the major markets such as china and U.S (Hilton cuts 2024 room revenue growth forecast on slowing consumer spending, 2024). Apart from the challenges, the net growth of Hilton developed by the 7.8% at the time of quarter.
Strategic initiatives and market position: Within the CEO’s leadership Christopher Nassetta in the year 2007, the organisation has developed the transformation, emphasising on the brand diversification and global expansion (Christopher Nassetta, 2024). The organisation has grown to the more than 24 brands, developing the faster count of room than the different competitors, the organisation focuses on avoiding the complacency and managing the consistent quality to makes sure about the success based on long term.
Corporate social responsibility: The organisation is known for the key commitment to the well being of workers and community engagement. Within the year 2024, the organisation has been features within the “100 companies that care” In the PEOPLE’s, showcasing the initiatives to support the volunteer programs, projects for clear water and homelessness (PEOPLE's 100 Companies That Care in 2024). The Hilton emphasise on the pro bono work and inclusion, showcasing the dedication in the CSR.
3.3 Outlining the competitors of the Hilton worldwide
Hilton operates within the major rivalry hospitality industry, along with the different global hotel chain. The major rivls are Accor, Huazhu Group, Wyndham resorts and hotels, (IHG) Intercontinental hotels groups, Jin Jiang international and Marriott international.
|
Hotel group |
Rooms number |
|
Accor |
821518 |
|
Huazhu Group |
845573 |
|
Wnydham resorts and hotels |
871794 |
|
InterContinental hotels group |
936677 |
|
Hilton worldwide |
1166828 |
|
Jin Jiang international |
1336399 |
|
Marriott international |
1574486 |
Impact of the competition on the organisation:
Market presence and expansion: In order to grow and manage the market share, the organisation has been effectively expanding the footprint. For example, by understanding the demand of burgeoning within the leisure travel of India. The organisation plans to develop the quadruple within the major Indian hotel rooms in upcoming 5 years (Hilton partners with Olive by Embassy to launch 150 Spark hotels in India, 2024). The initiatives involve the developing more than 150 properties within the brand of spark in Embassy group of India collaboratively.
Brand diversification: Within response to the rivals such as Accor and Marriott, this provides the wide bands array to the different market segments. The organisation expanded the overall portfolio to the more than distinct 24 brands. The effective diversification strategy focus on attract the different consumer demographics, to the guest budget conscious from the travellers based on the luxury.
Financial strategies: Financial manoeuvres of the rivals, like as announcement of IHG to return the more than 1.1 billion to the various shareholders, based on the performance annually (IHG to return over $1 bln to shareholders this year after stellar 2023, 2024). This has developed organisation to boost and assess the financial strategies. The different rivalry actions boost the organisation to emphasise on the initiatives of the share holder value and offering effective financial returns to be appealing to the investors.
3.4 Selecting two or three stakeholders of the Hilton worldwide
The organisation operates within the different ecosystem of stakeholder, in which the various groups have the different expectations. The significant stakeholders involve the consumers, investors and employees.
Employees: The organisation employs more than 400,000 workers, involving both hotel services and corporate staff. The workers expect the comprehensive based package, incentives based on performance and fair wages. The organisation provides the Hilton university platform and (LDPs) Leadership development programs; this offers the workers with the different opportunities for growth. The organisation has been well known as the best organisations to work in due to the foci on the inclusion, diversity and flexibility.
Investors: The investors of Hilton, involving the institutional stakeholders and shareholders, these are mainly focuses with the long term stability and financial growth (Kallmuenzer, 2019). The organisation has been reported boost of 3.5% within the (RevPAR) revenue per available room within the year 2024; this is focusing on the outlook for positive market.
Consumers (Travellers and Guests): The consumers are significant for the business and the major expectations affect the brand reputation and service quality. The consumer expects the effective consumer services, cleanliness and comfort. The digital technology of Hilton permits for the convenience and easy mobile check INS.
Chapter 4: Analysing The Challenges And Opportunities Associated With The Management Of Tourism Products
4.1 providing the detailed SWOT analysis of the organization
Hilton Worldwide mainly is global leader within the overall hospitality but this faces different threats, opportunities, weaknesses and strengths. SWOT analysis emphasise on the major factors like as consumer satisfaction, sustainability and quality.
SWOT analysis
|
Strengths |
Weaknesses |
|
Ø The organisation is mainly recognised brands in the hospitality internationally, earning the loyalty and consumer trust. Ø Hilton manages the high standard of hospitality, assuring about the satisfaction among consumers via the premium experiences. Ø The program of Travel with purpose within the Hilton aims to encourage the sustainable operations and cut the overall carbon emission. Ø The organisation is operating within more than 100 countries permit to appeal the international travellers and diverse markets. |
Ø Maintaining the numerous properties which lead to major expenses within the utilities, salaries and maintenance. Ø The cyber security concerns and data breaches have been increased the concerns related to the security of guest. Ø The franchising permits for the expansion, this might lead to service quality’s inconsistency within the various properties. Ø As compared to the other rivals such as Wyndham and Marriott, the Hilton carriers the limited budget friendly options (SWOT analysis of Hilton, 2025). |
|
Opportunities |
Threats |
|
Ø The developing population of middle class within the Africa, china and India showcase the effective growth. Ø The majority of traveller focus on the sustainable hotels, the Hilton might lead via the developing sustainability measures and green initiatives. Ø The consumer services driven by AI and digital technology boost the operational effectiveness and guest experience. |
Ø Competitor hotels such as Accor, IHG and Marriott are expanding; this is increasing the rivalry in market share. Ø The inflation and recessions can decrease of the luxury travel’s discretionary spending. Ø The natural disasters and pandemic might disrupt the hospitality demand and travel. |
The Hilton needs to boost the strengths while resolving the major weaknesses via the consumer focused strategies, sustainability and innovation.
4.2 Explaining sustainable strategies of organisation
Environmental sustainability initiatives: The organisations aim to reduce the 75% carbon emission within the managed hotels more than 56% within the different franchised hotels through the year 2030. The organisation utilises the renewable energy sources, smart thermostats and energy effective lightening to optimise the use of energy. The organisation has applied the technology of leak detection, water recycling systems and low flow fixtures to preserve the water.
Sustainable supply chain and ethical sourcing: The organisation encourages the responsible sourcing, this makes sure about the sustainable sources sea food and meat products and palm oil comes via the key ethical suppliers (Rahman et al, 2020). The organisation focuses on the women within the leadership programs aims to boost the senior management with the female workers. The organisation works with the businesses and local farmers to provide support within the economic growth based on the community.
Sustainable hotel operation and green building: Novel prosperities of Hilton focus on the certified LEED designs, by making use of the sustainable architecture and eco-friendly construction materials. The events and green meeting programs of Hilton offer help in focus on the sustainable conferences by the client host with the options of the carbon neutral.
Chapter 5: Conclusion and Recommendations
Hilton worldwide is a international leader within the overall hospitality industry, along with the major sustainable commitment, high service quality and effective brand presence. Through the sustainable initiatives, technological innovations and diverse portfolio of brand, the organisation has effectively adapted to the shifting market demands and consumer preferences. On the other hand, the challenges like as economic uncertainties, high prices of operational and intense competition.
Recommendations
- The organisation recommended competing with the different brands such as Marriott and Wyndham, needs to introduce the options of economy hotel and mid scaled to appeal the travellers are budget conscious.
- Hilton invests within the developments of the mobile booking, technology of smart room and consumer services AI driven will boost the operational effectiveness and guest experiences.
- The organisation should emphasise on the developing markets like as Africa, China and India, in which the developing middle class showcases the growth opportunities.
- Company must boost the utilisation of the green developing initiatives, strategies for waste reduction and renewable energy would boost the reputation of organisation as leader within the sustainable tourism.
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REFERENCES
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