COM3005NFC-Exploring Social Psychology and Human Behavior Assignment Sample

Introduction - Key Concepts and Research in Social Psychology

Social psychology is a scientific field of study that explores the impact of social and cultural factors on human thoughts, feelings, and behaviors. It seeks to understand how people think about, manipulate and narrate to one another, as well as how these processes are shaped by the broader social and cultural context (Parker and Shotter, 2015). The scope of social psychology is broad and encompasses a wide range of topics, including social cognition, social influence, group dynamics, interpersonal relationships and the self. Social psychologists use a variety of research methods, including experiments, observations, surveys, and interviews, to study these topics and to generate new knowledge about human behavior and the social world (Weick, 2015). The research report is made to achieve the aims and objectives set out to develop effective research outcomes. The background of the research is summarized at the initial level through the importance and concepts in this research. The research questions are the key feature of the report, giving equal importance to the aims and findings through the research as well as the interest and importance of the people offering the grants. At last, the research highlights the research methodology with the effective approach and data analysis methods.

Figure 1: Social psychology

Portfolio Task 1 - Summarise the academic background to Social Psychology

Social psychology as a scientific discipline has its roots in the late 19th and early 20th centuries, with early pioneers such as Gustave Le Bon, Gabriel Tarde, and Norman Triplett conducting early studies on crowd behavior and social influence. The first formal department of social psychology was established at the University of Michigan in the 1920s. Since then, social psychology has evolved and expanded to encompass a wide range of topics and methods and has become a thriving field of research and application (Orne, 2017). Today, social psychology is widely studied in universities and academic institutions around the world, with many graduate programs and research centers dedicated to advancing the field. Theoretical perspectives within social psychology include social cognition, social learning, social identity theory and evolutionary psychology, among others. The findings of social psychology research have practical applications in areas such as advertising, education, politics, law and health.

A research review of the chosen topic, social psychology, is an evaluation and synthesis of the existing research on a specific topic within the field of social psychology. The reason to choose this topic is to offer a general idea of the current state of information on a particular topic, “social psychology,” to identify gaps in the research, and to guide future research efforts.

The procedure to carry out in this research topic typically entails searching for and reviewing relevant articles, books, and other sources (Duarte et.al. 2015). The research review should critically examine the research design, methods, and findings of each study and assess the overall quality and reliability of the research. The review should also identify trends, outlines, and subjects that come out from the research and provide a synthesis of the obtainable verification on the topic.

A research in social psychology can be either qualitative or quantitative. A qualitative literature review involves summarizing and synthesizing the key themes and ideas presented in the literature, while a quantitative literature review might involve conducting a meta-analysis to combine the outcome of manifold studies to answer an exact research question. A well-conducted research can provide a precious contribution to the area of social psychology by highlighting the strengths and limitations of existing research and guiding future research efforts.

Importance of social psychology

The importance of social psychology lies in its ability to provide insights into fundamental questions about human behavior and to inform the development of effective policies, practices, and interventions in many different domains, including education, business, and healthcare. With its interdisciplinary perspective and focus on real-world applications, common psychology is a critical ground of study that continues to play an important role in advancing the understanding of human behavior and the social world. Some of the key reasons why social psychology is important are:

Enhancing Interpersonal Relationships: Social psychology helps individuals understand the underlying dynamics of interpersonal relationships, which can lead to improved communication, reduced conflict and more fulfilling relationships (Krahé, 2020).

Understanding Social Issues: Social psychology provides a deeper consideration of complex social topics such as prejudice, discrimination, and conflict. This understanding can help to reduce these problems and promote social justice and equality.

Improving Group Dynamics: Social psychology can help individuals and organizations better understand the group dynamics, leading to more effective teamwork and improved group decision-making processes.

Developing Effective Social Interventions: By understanding the social and psychological factors that influence human behavior, social psychology can inform the development of effective social interventions and programs aimed at improving individuals' lives (Pervin, 2015).

Advancement of Knowledge: Social psychology is an ever-evolving field that generates new knowledge about human behavior and the social world. This new knowledge can inform the development of new theories, methodologies and technologies, which can in turn be applied in many different domains (Esses, 2021).

Portfolio Task 2 - Formulate a research question

Research questions

1. What is social psychology? What role does it play in human life?
2. Prejudice and Discrimination: What are the psychological and social factors that contribute to prejudice and discrimination? How can these factors be reduced or eliminated?
3. Social Influence: How do people conform to social norms and comply with the demands of authority figures? How does group pressure impact individual behavior?
4. Group Dynamics: How do group membership and intergroup relations impact the attitudes and behaviors? How do prejudice and discrimination emerge and persist within groups?
5. Social Identity: How do the social identities influence people's thoughts, feelings, and behaviors? How do their perceptions of themselves and others change in different social contexts?
6. Interpersonal Relationships: How do people form and maintain close relationships? How do conflict and cooperation emerge in relationships?

Research aims to find out through this project

The aims of the research projects are the following:

Concepts of the Social Psychology

Social psychology is a branch of psychology that studies the behavior and thought processes of individuals in social situations. It explores how people influence each other, how they form beliefs and attitudes, and how social norms and institutions shape behavior. Key areas of inquiry within social psychology include social cognition, social influence, group dynamics, prejudice and discrimination, and social identity. The goal of social psychology is to understand and explain the ways in which individuals and groups interact and to use this understanding to promote positive social change (Scacco and Warren, 2018).

Social psychology is a fascinating field that offers insight into many aspects of human behavior and experience. By examining how people behave, think and feel in social situations, social psychologists aim to understand the social forces that shape individual behavior.

One of the key focuses of social psychology is social cognition or the way that people process and interpret social information. This area of study examines the impact of biases and heuristics on perceptions of others and the world. For example, social psychologists have explored the role of stereotypes in shaping the perceptions of different groups of people, and the influence of first impressions on subsequent interactions with others.

Another important area of social psychology is social influence. This area explores how people conform to social norms and comply with the demands of authority figures. It also examines the impact of group pressure on individual behavior, such as the way people change their behavior to fit in with the group.

Prejudice and Discrimination

Group dynamics is another important area of social psychology, as it looks at how group membership and intergroup relations impact the attitudes and behaviors (Tileagă, 2015). For example, social psychologists have studied the ways in which prejudice and discrimination emerge and persist within groups, as well as the impact of group size, membership, and dynamics on group decision-making.

Social identity is another key focus of social psychology, as it examines how the social identities influence thoughts, feelings, and behaviors. For example, social psychologists have studied how people's self-concepts are influenced by the groups to which they belong, as well as the impact of different social contexts on perceptions of others.

Interpersonal relationships are also a major focus of social psychology. This area examines the formation and maintenance of close relationships, such as romantic relationships, friendships, and familial relationships (Museus et.al. 2015). It also explores the ways in which conflict and cooperation emerge in relationships, and the impact of communication patterns on relationship satisfaction and stability. Social psychology is a broad and interdisciplinary field that offers a wealth of insights into the complex social forces that shape human behavior and experience.

Social cognition

Social cognition refers to the psychological processes that permit people to appreciate and interpret social information. This includes person’s ability to form impressions of others, make inferences about their thoughts and feelings, and understand the dynamics of social situations.

Research in social cognition has shown that perceptions of others and the world around people are influenced by a variety of biases and heuristics (Green et.al. 2015). For example, people tend to rely on stereotypes and prior beliefs to make judgments about others, even when these judgments are not accurate. This can lead to systematic biases in the perceptions of social groups and individuals.

Research in social cognition also examines the impact of these biases and heuristics on behavior and decisions of the people. For example, research has shown that biases can impact the interactions with others, the ability to make accurate judgments about others, and the ability to make decisions that are fair and impartial (Spears, 2021). By better understanding the processes of social cognition, researchers hope to find ways to reduce the impact of these biases and improve the ability to understand and interact with others.

Research would be of interest and importance to the people offering the grant

The research is made by selecting Socio Psychology from the list of five topics. The teacher has approved the knowledge and understanding of the topic checked through the submission of the abstract as a draft. Social psychology is given importance for the research because of the following reasons:

Social influence

Social influence refers to the ways in which people's behavior and attitudes are influenced by other populace as well as the social context. Social influence can take many forms, including conformity to social norms, obedience to authority figures, and group pressure (Argo and Dahl, 2020).

Research in the social psychology enhance the learning of the social influence has shown that people often conform to social norms and comply with the demands of authority figures, even when these norms and demands are at odds with their own beliefs and values. For example, people may conform to the beliefs and behaviors of their peers, or they may obey orders from an authority figure, even if these orders are unethical or harmful.

Group pressure can also have a strong impact on individual behavior. Research has exposed that the public is more likely to connect in dangerous or harmful behaviors when they are a part of a collection, as opposed to when they are alone. This is because people may feel a sense of anonymity or diffusion of responsibility in a group, which reduces their sense of personal responsibility for their actions.

Research in the social Psychology helps to develop aims through social influence to better understand the mechanisms and conditions that drive conformity, obedience, and group pressure, as well as the factors that might reduce or eliminate these effects (Nyumba et.al. 2018). By understanding the ways in which social influence affects people’s behavior, researchers hope to find ways to promote positive social change and reduce harmful social pressures.

Group dynamics

The research report aims to gain knowledge in Group dynamics, which are helpful from a future perspective, as it refers to the ways in which individuals interact and behave within groups, as well as the larger social and organizational structures that shape group behavior. Research in group dynamics seeks to understand how group membership and intergroup relations impact attitudes and behaviors, as well as the psychological and social factors that contribute to prejudice and discrimination within groups (Brown and Pehrson, 2019).

Intergroup relations, or the relationships between different social groups, can also have a significant impact on attitudes and behaviors (Best et.al. 2016). Research has shown that prejudice and discrimination can emerge and persist between different social groups, often as a result of perceived competition or threats to one's social identity. Group dynamics can also contribute to the persistence of prejudice and discrimination, as people may conform to group norms and attitudes that support these negative behaviors.

By better understanding the psychological and social factors that drive group dynamics and intergroup relations, researchers hope to find ways to promote positive social change and reduce prejudice and discrimination within groups (Zeugner-Roth, et.al. 2015). This may include interventions that target individual attitudes and behaviors, as well as larger social and organizational structures that support or reinforce negative group dynamics.

Social identity

Social identity refers to the sense of self that is derived from the membership in social groups, such as the race, ethnicity, gender, age, and nationality. Research in social identity focuses on how the social identities influence the thoughts, feelings, and behaviors, as well as how the perceptions of themselves and others change in different social contexts (Snyder, 2019). For example, people may identify with a particular group and adopt the attitudes and beliefs of that group, or they may experience discrimination or prejudice based on their social identity.

Social identity can also change depending on the context, as people may adopt different identities in different social situations. For example, a person may identify as a member of a particular ethnic group at home but identify as part of a different group at school or work (Ørngreen, and Levinsen, 2017). Research has shown that these shifting identities can have a significant impact on the thoughts, feelings, and behaviors, and can shape the perceptions of themselves and others.

By better understanding the ways in which social identity influences the attitudes and behaviors, researchers hope to find ways to promote positive social change and reduce prejudice and discrimination based on social identity. This may include interventions that promote positive social identities and challenge negative stereotypes, as well as strategies that address larger social and institutional structures that contribute to negative social identities.

Portfolio Task 3 – Research methodology

Research methodology refers to the set of methods and procedures used to conduct research in any field, including social psychology. The choice of research methodology depends on the research question, the kind of data being collected, and the goals of the study.

The report uses a variety of research methodologies to study human social behavior and mental processes. Some of the most common research methodologies used in this report of social psychology include:

• Surveys: Surveys are a common method of gathering data in social psychology. They can be conducted through online questionnaires, paper-and-pencil questionnaires, or face-to-face interviews. Surveys can provide a large quantity of data rapidly and can be used to assess attitudes, beliefs, and behaviors on a large scale (Patel and Patel, 2019).
• Experiments: Experiments are a key method in social psychology, allowing researchers to test causal relationships between variables. In a typical experiment, participants are randomly assigned to different conditions and the effect of the independent variable on the dependent variable are measured.
• Observations: Observations can be used to study social behavior in real-world settings. Observations can be naturalistic (in which the researcher simply observes behavior without manipulating it) or controlled (in which the researcher manipulates a variable to study its effect on behavior).
• Qualitative methods: Qualitative methods, such as in-depth interviews or focus groups, can provide a rich understanding of social behavior and mental processes. These methods are often used in exploratory or pilot studies, or when the researcher is looking for a deeper understanding of a particular phenomenon.
• Neuro-imaging: Neuroimaging methods, such as functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), allow researchers to study brain activity in real time. These methods can provide insight into how social processes are related to underlying brain activity.

The study also used some secondary research methodologies. Secondary research methodology refers to the use of existing data sources, such as previously published studies, government reports, and databases, to answer research questions. Secondary research is often used to supplement primary research methods or to gather background information on a topic before conducting primary research.

Some common secondary research methodologies include:

• Literature reviews: Literature reviews are systematic searches and evaluations of existing research studies on a particular topic. Literature reviews help researchers to identify gaps in knowledge and determine the current state of research in a given area.
• Secondary data analysis: Secondary data analysis involves using existing data sets, such as large-scale surveys or administrative records, to answer new research questions. Researchers can access these data sets through repositories or directly from the original data collectors.
• Systematic reviews: These are similar to literature reviews but follow a more rigorous methodology. Systematic reviews use a pre-defined protocol to identify, critically evaluate and produce all applicable studies on an exacting research question (Mohajan, 2018).

Secondary research methods can provide valuable insights and save time and resources compared to primary research methods. However, secondary research is limited by the quality and relevance of existing data sources and may not address more complex or specific research questions.

Conclusion

The report concludes that social psychology is a rich and diverse field of study that has significant implications for both individuals and society. Through its investigation of social cognition, social influence, group dynamics and interpersonal relationships, social psychology provides a deeper understanding of human behavior and social interactions. The report summarized that by generating new knowledge about human behavior and the social world, social psychology has the potential to inform the development of new theories, methodologies, and technologies that can be applied to many different domains, including education, business, and healthcare. Overall, social psychology is a critical area of study that continues to play an important role in advancing the understanding of human behavior and the social world.

Portfolio Task 4 – Reference list

Argo, J.J. and Dahl, D.W., 2020. Social influence in the retail context: a contemporary review of the literature. Journal of Retailing, 96(1), pp.25-39.

Best, D., Beckwith, M., Haslam, C., Alexander Haslam, S., Jetten, J., Mawson, E. and Lubman, D.I., 2016. Overcoming alcohol and other drug addiction as a process of social identity transition: The social identity model of recovery (SIMOR). Addiction Research & Theory, 24(2), pp.111-123.

Brown, R. and Pehrson, S., 2019. Group processes: Dynamics within and between groups. John Wiley & Sons.

Duarte, J.L., Crawford, J.T., Stern, C., Haidt, J., Jussim, L. and Tetlock, P.E., 2015. Political diversity will improve social psychological science1. Behavioral and brain sciences, 38, p.e130.

Esses, V.M., 2021. Prejudice and discrimination toward immigrants. Annual review of psychology, 72, pp.503-531.

Green, M.F., Horan, W.P. and Lee, J., 2015. Social cognition in schizophrenia. Nature Reviews Neuroscience, 16(10), pp.620-631.

Krahé, B., 2020. The social psychology of aggression. Routledge.

MICA, 2019. Social psychology.(online)< https://miuc.org/why-we-love-social-psychology/> accessed on 6 Feb 2013.

Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of economic development, environment and people, 7(1), pp.23-48.

Museus, S.D., Sariñana, S.A.L. and Ryan, T.K., 2015. A qualitative examination of multiracial students' coping responses to experiences with prejudice and discrimination in college. Journal of College Student Development, 56(4), pp.331-348.

1. Nyumba, T., Wilson, K., Derrick, C.J. and Mukherjee, N., 2018. The use of focus group discussion methodology: Insights from two decades of application in conservation. Methods in Ecology and Evolution, 9(1), pp.20-32.

Orne, M.T., 2017. On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. In Sociological methods (pp. 279-299). Routledge.

Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic Journal of E-learning, 15(1), pp.70-81.

Parker, I. and Shotter, J. eds., 2015. Deconstructing social psychology.

Parker, I. and Shotter, J. eds., 2015. Deconstructing social psychology.

Patel, M. and Patel, N., 2019. Exploring Research Methodology. International Journal of Research and Review, 6(3), pp.48-55.

Pervin, L.A., 2015. Goal concepts in personality and social psychology. Psychology Press.

Scacco, A. and Warren, S.S., 2018. Can social contact reduce prejudice and discrimination? Evidence from a field experiment in Nigeria. American Political Science Review, 112(3), pp.654-677.

Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines. Journal of business research, 104, pp.333-339.

Spears, R., 2021. Social influence and group identity. Annual Review of Psychology, 72, pp.367-390.

Tileagă, C., 2015. The nature of prejudice: Society, discrimination and moral exclusion. Routledge.

Weick, K.E., 2015. The social psychology of organizing. M@ n@ gement, 18(2), p.189.

Zeugner-Roth, K.P., Žabkar, V. and Diamantopoulos, A., 2015. Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective. Journal of international marketing, 23(2), pp.25-54.