Enjoy Upto 50% OFF on Assignment Solutions!
Impact of Social Media Marketing on ASDA's Brand Development Case Study By Native Assignment Help.
Ph.D. Writers For Best Assistance
Plagiarism Free
No AI Generated Content
This is an assignment based on primary data collection for qualitative research. The chosen topic is “Impact of social media marketing on the brand development of a company: A Case of ASDA”. This research has been conducted to have a clear concept regarding the understanding of research methodology from the viewpoint of students. The main aim of this research is to develop the necessary skills and knowledge to conduct the research effectively and efficiently. There are interviews and surveys conducted for this research and based on that further there is a discussion on the topic.
Connect with us ASAP and get the same Paper!
Order AI-FREE ContentThe first primary method of collecting data is conducting an interview that implies method of collecting data that allows rich, detailed data directly from the participants in the interview by the researcher. The interviewers or the researchers will be able to provide insights into the individuals' experiences, perspectives and attributes towards research (Hughes et al. 2020). The interview questions are framed in such a way that they allow for accessing follow-up from the individuals to probe or elaborate on responses for generating a more comprehensive understanding of the topic. There is an interview conducted with four respondents on four different questions and the analysis has been done for a better understanding of the chosen topic.
Question 1: | Respondents |
How has the use of social media marketing affected the brand awareness and customer engagement of ASDA? | R1: This operation has increased brand visibility. |
R2: It allows ASDA to engage more with the customers on a personal basis. | |
R3: It was able to educate its customer regarding the products and services. | |
R4: Social media has led ASDA to a platform for receiving the feedback of customers for improvisation. |
R4: Social media has led ASDA to a platform for receiving the feedback of customers for improvisation.
Table 1: Question 1
On Each Order!
Question 2: | Respondents |
What are the impacts of ASDA’s plans based on sales and revenue growth? | R1: This operation has enabled the company to invest in new technologies. |
R2: The company can expand its physical presence with the help of opening new stores. | |
R3: ASDA can maintain a competitive edge in the retail industry. | |
R4: It can improve employee morale and provide a sense of accomplishment. |
Table 2: Question 2
Question 3: | Respondents |
What are the marketing strategies adopted by ASDA with respect to changes in consumer behaviour? | R1: The company has invested heavily in digital transformation. |
R2: ASDA has used customer data to provide personalised entertainment experiences. | |
R3: ASDA has taken initiative regarding the reduction of plastic waste. | |
R4: the company has expanded its wide range of health products. |
Table 3: Question 3
Question 4: | Respondents |
What was the impact of aligning the company’s mission and vision with social media marketing? | R1: The operation has increased brand awareness. |
R2: ASDA has improved customer engagement through this operation. | |
R3: The company has enhanced its reputation management. | |
R4: The company was able to increase the generation of Return On Investment (ROI) |
Table 4: Question 4
A survey apart from interviews is the other important method of collecting data that allows the researchers to analyse large amounts of data, conducting sample surveys with some individuals. These can provide insights based on the opinions, beliefs, attitudes, behaviour and experience of individuals. This method also helps to gather information systematically and efficiently to demonstrate the standardisation of the data (Ntoutsi et al. 2020). This is a cost-effective research method that is why there has been a conduction of survey in the below section that comprises 50 persons and the responses have been analysed further.
Q1: What is your age?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
15-20 | 50 | 05 | 10% |
21-25 | 50 | 10 | 20% |
26-30 | 50 | 15 | 30% |
31-35 | 50 | 05 | 10% |
36-40 | 50 | 15 | 30% |
Table 5: Age group
Q2: What is your gender?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Male | 50 | 20 | 40% |
Female | 50 | 20 | 40% |
Transgender | 50 | 10 | 20% |
Table 6: Gender analysis
Q3: What is your highest level of education?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Secondary | 50 | 05 | 10% |
Higher Secondary | 50 | 10 | 20% |
Graduation | 50 | 05 | 10% |
Post Graduation | 50 | 10 | 20% |
Masters degree | 50 | 20 | 40%SS |
Table 7: Level of education
Q4: What is your current employment status?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Employed | 50 | 15 | 30% |
Self-employed | 50 | 20 | 40% |
Unemployed | 50 | 15 | 30% |
Table 8: Employment status
Q5: Is ASDA able to measure the effectiveness of its social media marketing campaigns in terms of brand development?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 15 | 30% |
Agreed | 50 | 10 | 20% |
Neutral | 50 | 10 | 20% |
Disagreed | 50 | 10 | 20% |
Strongly disagreed | 50 | 05 | 10% |
Table 9: Effectiveness in terms of brand development
Q6: Are the steps taken by ASDA to ensure that social media marketing is aligned with the company’s brand development beneficial?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 20 | 40% |
Agreed | 50 | 15 | 30% |
Neutral | 50 | 10 | 20% |
Disagreed | 50 | 05 | 10% |
Strongly disagreed | 50 | 00 | 00% |
Table 10: Market alignment with the company's brand development
Q7: Is ASDA able to compete with the other brands in the retail industry?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 10 | 20% |
Agreed | 50 | 10 | 20% |
Neutral | 50 | 15 | 30% |
Disagreed | 50 | 05 | 10% |
Strongly disagreed | 50 | 10 | 20% |
Table 11: Competence with other brands
Q8: Does social media marketing influence the customer perception of ASDA's brand values?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 20 | 40% |
Agreed | 50 | 10 | 20% |
Neutral | 50 | 15 | 30% |
Disagreed | 50 | 02 | 4% |
Strongly disagreed | 50 | 03 | 6% |
Table 12: Customer perception of ASDA’s brand values
Q9: Is ASDA able to promote customer engagement and build a strong relationship with the target audience?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 30 | 60% |
Agreed | 50 | 10 | 20% |
Neutral | 50 | 02 | 04% |
Disagreed | 50 | 05 | 10% |
Strongly disagreed | 50 | 03 | 06% |
Table 13: Building a strong relationship with the target audience
Q10: Is ASDA able to spread brand awareness by intruding on the products in the market using social media marketing?
Option | Total respondents (A) | Responses (B) | Percentage (B/A)*100 |
Strongly agreed | 50 | 20 | 40% |
Agreed | 50 | 20 | 40% |
Neutral | 50 | 02 | 04% |
Disagreed | 50 | 03 | 06% |
Strongly disagreed | 50 | 05 | 10% |
Table 14: Spreading of brand awareness
Conducting interviews exercises several benefits such as improvement in readability, increasing engagement with work, highlighting key points, better search engine optimisation and time savoir (RAHMAN, 2023). Conducting interviews in this assignment has been considered to avail the clearance of concepts and knowledge of the customers regarding the company ASDA. The research is based on the topic impact of social media marketing on brand development. The interview was conducted with 4 persons comprising 4 different questions. The first question is regarding the effects of using social media marketing on customer engagement measures and brand awareness (Mahaputra and Saputra, 2021). The respondents have answered these questions in 4 different sections that state the operation has increased brand visibility, is engaging the customers on a personal basis in large quantity can educate the customers on the benefits of the products and services and can receive feedback based on customer satisfaction to analyse the areas of improvement.
The second question was related to the impacts of ASDA’s plans based on sales and revenue growth. This is also answered by the 4 individuals in different ways. The answers from the individuals state that this operation has enabled the company to invest in new technologies along with the ability to expand its physical presence with the help of opening new stores. Furthermore, the company can maintain a competitive edge in the retail industry to sustain its growth over the long term. In addition, it can improve the morale of its employees providing a sense of accomplishment.
The third question is regarding the market strategies adopted by ASDA with the changes in customer behaviour (Katsikeas et al. 2020). Concerning the question, the respondents have answered that the company has invested more in digital transformation keeping in mind the ease of the customers and has used the customer data to provide personalised experiences in the company’s environment. Apart from that, it has taken initiative for reducing plastic waste by recycling or reusing materials that are beneficial for public safety. In addition, the company has also expanded with a wide range of health products.
The fourth question is about the alignment of the company’s mission and vision with social media marketing. In this aspect, depending on the framing of the question structure the respondents have answered that the operation has increased brand awareness and has improved customer engagement. The company has enhanced its reputation management and can increase the generation of return on investment.
Overall, it can be said that the company has grown its reputation and sustained a strong brand image in the target market with increasing brand development and loyalty among the customers. They are also concerned with customer satisfaction for the expansion of the brand.
Conducting surveys can provide gathered information, helps in identifying customers’ needs, strength and weaknesses, helps in making an informed decision and improve communication (Decorte et al. 2019). It also demonstrates engagement likewise here in the assignment it has been demonstrated. In this assignment, the survey has been conducted considering 50 people at a time. Several questions have been framed to identify the growth and effectiveness of the company’s brand development concerning customers.
There is a set of four demographic questions related to age, gender, educational qualification and employment. Based on the questions the analysis has been done and got to a point that the persons who participated in the survey are between the age group 15-40 years of age and comprised of male, female and transgender. There are 20 male members in the survey, 20 female members and 10 transgender. Among them 5 have completed secondary education, 10 have completed their higher secondary, 05 are graduating, 10 are appearing in the post-graduation and 20 are taking their master’s degree. Furthermore, the fourth question is regarding employment opportunities that state 15 people are employed, 20 are self-employed and the rest 15 are unemployed. This is the end of the demographic section.
The fifth question is regarding measuring the effectiveness of the social media marketing campaigns organised by ASDA to which the respondents have replied efficiently (Dolega et al. 2021). 70% of the people agreed with the situation while the rest 30% disagreed with the situation. Similarly, the rest of the questions have been answered and it has been analysed that the rate of satisfied customers is more than that of unsatisfied ones. Hence, it can be said that the company can sustain its brand image in the target market and can improve its brand image for further development as per the needs of the people.
From the above discussion, it is clear to understand that social media plays a huge role in the development of any brand image. It is the platform that joins the customer with the brand owner and the doubts are cleared directly. This helps in enhancing communication between the customer and the company owner to understand the needs of the customers effectively (Burgener, 2020). This is termed to be a cost-effective marketing strategy for reaching out the customers in one step. Concerning other traditional marketing channels, social media marketing is relatively inexpensive and can provide a higher return on investment. Thus, a company can grow in fast mode using the social media marketing strategy as most people are engaged in scrolling their social media handles regularly during the day.
Conclusion
Overall, it can be said that social media marketing has a significant impact on the brand development of ASDA with an increase in engagement to build a strong online presence. Secondly, the effectiveness of the strategy of social media marketing varies depending upon the type of brand and the type of platform used for implying this strategy. Thirdly, it helps in creating relevant and engaging content for the success of social media marketing campaigns. There is aligning of the context with the brand’s values and management requirements. It is also important to measure the success of the campaigns organised under social media marketing with continuous monitoring of the work and analysing the feedback provided by the customers. This will help in identifying the areas for rectification so as to serve the customers in a better way.
References
Abror, A., Patrisia, D., Engriani, Y., Evanita, S., Yasri, Y. and Dastgir, S., 2020. Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank’s customer loyalty.Journal of Islamic Marketing,11(6), pp.1691-1705. https://doi.org/10.1108/JIMA-03-2019-0044
Burgener, A.M., 2020. Enhancing communication to improve patient safety and to increase patient satisfaction.The health care manager,39(3), pp.128-132. 10.1097/HCM.0000000000000298
Coccia, M., 2019. Why do nations produce science advances and new technology?.Technology in society,59, p.101124. https://doi.org/10.1016/j.techsoc.2019.03.007
Decorte, T., Malm, A., Sznitman, S.R., Hakkarainen, P., Barratt, M.J., Potter, G.R., Werse, B., Kamphausen, G., Lenton, S. and Asmussen Frank, V., 2019. The challenges and benefits of analyzing feedback comments in surveys: Lessons from a cross-national online survey of small-scale cannabis growers.Methodological Innovations,12(1), p.2059799119825606. https://journals.sagepub.com/doi/pdf/10.1177/2059799119825606
Dolega, L., Rowe, F. and Branagan, E., 2021. Going digital? The impact of social media marketing on retail website traffic, orders and sales.Journal of Retailing and Consumer Services,60, p.102501. https://doi.org/10.1016/j.jretconser.2021.102501
Hughes, K., Hughes, J. and Cocq, F.P.L., 2020. Introduction: making the case for qualitative interviews.International Journal of Social Research Methodology,23(5), pp.541-545. https://doi.org/10.1080/13645579.2020.1766756
Katsikeas, C., Leonidou, L. and Zeriti, A., 2020. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions.International Marketing Review,37(3), pp.405-424. https://doi.org/10.1108/IMR-02-2019-0080
Mahaputra, M.R. and Saputra, F., 2021. Relationship Word of Mouth, Advertising and Product Quality to Brand Awareness.Dinasti International Journal of Digital Business Management,2(6), pp.1099-1108. https://doi.org/10.31933/dijdbm.v2i6.1331
Ntoutsi, E., Fafalios, P., Gadiraju, U., Iosifidis, V., Nejdl, W., Vidal, M.E., Ruggieri, S., Turini, F., Papadopoulos, S., Krasanakis, E. and Kompatsiaris, I., 2020. Bias in data?driven artificial intelligence systems—An introductory survey.Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery,10(3), p.e1356. https://doi.org/10.1002/widm.1356
RAHMAN, R.B.A., 2023. Comparison of telephone and in-person interviews for data collection in qualitative human research. https://indigo.uic.edu/articles/journal_contribution/Comparison_of_Telephone_and_In-Person_Interviews_for_Data_Collection_in_Qualitative_Human_Research/22217215/1/files/39487339.pdf
Razak, M., Hidayat, M., Launtu, A., Kusuma Putra, A.H.P.A. and Bahasoan, S., 2020. Antecedents and consequence of brand management: empirical study of Apple’s brand product.Journal of Asia Business Studies,14(3), pp.307-322. https://doi.org/10.1108/JABS-01-2019-0030
Rhee, C.E. and Choi, J., 2020. Effects of personalization and social role in voice shopping: An experimental study on product recommendation by a conversational voice agent.Computers in Human Behavior,109, p.106359. https://doi.org/10.1016/j.chb.2020.106359
Go Through the Best and FREE Case Studies Written by Our Academic Experts!
Native Assignment Help. (2024). Retrieved from:
https://www.nativeassignmenthelp.co.uk/impact-of-social-media-marketing-on-asdas-brand-development-case-study-22932
Native Assignment Help, (2024),
https://www.nativeassignmenthelp.co.uk/impact-of-social-media-marketing-on-asdas-brand-development-case-study-22932
Native Assignment Help (2024) [Online]. Retrieved from:
https://www.nativeassignmenthelp.co.uk/impact-of-social-media-marketing-on-asdas-brand-development-case-study-22932
Native Assignment Help. (Native Assignment Help, 2024)
https://www.nativeassignmenthelp.co.uk/impact-of-social-media-marketing-on-asdas-brand-development-case-study-22932
case study individual report child labor in supply chains Introduction...View or download
Data Modelling for Databases Seeking assignment help online in the UK? Native...View or download
Interactive IMC and DM Looking for top-notch assignment services in the UK?...View or download
Project Viability: NPV Calculations and Currency Risk Management Seeking...View or download
Leadership Insights from Jordan Belfort and the COVID-19 Pandemic If you want...View or download
External Environment Analysis of Sainsbury’s: A PESTLE Approach The...View or download
Get your doubts & queries resolved anytime, anywhere.
Receive your order within the given deadline.
Get original assignments written from scratch.
Highly-qualified writers with unmatched writing skills.
We utilize cookies to customize your experience. By remaining on our website, you accept our use of cookies. View Detail
Get 35% OFF on First Order
Extra 10% OFF on WhatsApp Order
offer valid for limited time only*