- Background of the National Health Service and its challenges:
- Project Strategy
- Project Lifecycle for Healthcare Fundraising Initiative for NHS
- Project Methodology
- Budget and timeline of the Project
- Project Definition
- Problem Statement
- Business Case, comparison to multiple options
- Justification of the project
- PBS, WBS, and CBS
- Work Breakdown Structure
- Risk Register
- Risk Register of NHS Funding Project
- Stakeholder Management Plan: Mapping Power/Interest
- The Stakeholder analysis
- Team Organisation – RACI Matrix
- Description
- Communication plan
- Tuckman Theory of team development
- Scheduling – critical path
- Critical pathway discussion
- Are you compromising on quality because premium services are out of budget?
Background of the National Health Service and its challenges:
This presentation aims to focus on the Funding issues of the National Health Service or NHS.
The vast majority of the NHS funding comes from general taxation and NICs or National Insurance Contributions.
In 2022-23, the spending of NHS was £ 181.7 billion, and the vast majority of the spending was related to day-to-day activities.
Currently, NHS Egland is facing challenges like:
- Longer waiting time for the treatment at NHS
- Difficulty in maintaining quality and standard in healthcare services being offered by NHS to individuals with specific needs
- Limited access to specific treatment by the patients
Project Strategy
The aim of this presentation is to develop a project for initiating an NHS fundraising program.
The purpose of the project will be: to launch and initiate a targeted fundraising program for NHS to address constraints like prolonged waiting time for treatment, Limited access to certain treatments, and difficulties in providing high-quality healthcare services to patients.
Therefore, the objectives of this project will be:
- Develop and design targeted fundraising initiatives for NHS.
- Include public-private partnerships.
- Advocate the increased government funding.
- Develop a fundraising project to address the current challenges of NHS, enhance patient care, reduce the waiting time, and expand the accessibility of treatment at NHS for patient
The type of this project is Healthcare Fundraising initiative for NHS. This involves strategic planning and execution of the project by establishing and including public-private partnerships and advocacy of the Government of the UK.
The drivers of this project will be:
- The stakeholders: Patients, Shareholders of NHS, Government of the UK, Healthcare workers and care professionals
- Financial Stability: a stable and strong financial foundation to address the operational challenges and improve service efficacy
- Community support: involvement of the population of the UK and community
- Innovative Healthcare solution: technologies, Treatment Modalities, research, and Development,
- Healthcare Infrastructure
In recent times, the NHS has been facing challenges related to staff shortages. On the other hand, the number of appointments for healthcare consultations in England are new record level. Additionally, in 2022-23, the spending of NHS was £181.7 billion and this vast majority of spending was on day-to-day activities which include Staff salaries, Healthcare service provision, and so on. To meet the staffing gap and improve the service efficacy of NHS, the fundraising program is important.
Project Lifecycle for Healthcare Fundraising Initiative for NHS
Initiation: this step will include defining and setting up the project goal, objectives, and scope. At this step, the focus will be given to establishing a project team with stakeholders, like community representatives, healthcare workers, Government, fundraising experts, and healthcare employees of the NHS
Planning: at this stage, the focus will be given to developing a comprehensive fundraising strategy by including targeted initiatives, public-private partnerships, and an advocacy plan
Execution: Launch the fundraising program by leveraging channels like online platforms, corporate partnerships, and community events. At this step, the focus will be given to developing public-private collaboration through strategic partnerships with philanthropic organistaion, NGOs, and other businesses.
Other steps of the project lifecycle will be:
- Monitoring and control
- Communication and Engagement
- Evaluation
- Adaptation and Scaling
- Closing of the project
Project Methodology
considering the dynamic aspects of the fundraising program of NHS and the need to maintain flexibility in a project to include changes, Agile methodology will be the best fit. It will allow the iterative development, and involvement of the stakeholders, and provide scope of including changes in any stage of the project work.
Budget and timeline of the Project
Phase | Timeline | Budget allocation |
Initiation | One month | £10,000 (team setup, resource allocation) |
Planning and Development | Three months | £20,000 (Strategy development) |
Project Installation | Five months (on-going process) | £100,000 (project cost and events) |
Monitoring and Maintenance | Throughout the project work | £20,000 (evaluation, checking, and control ) |
Training to the staff | Throughout the project | £20,000 (training, and engagement of the staff) |
Project closing and post-implementation support | One month | £50,000 (project summary, integration of ongoing support) |
Project Definition
This proposed project “Funding for the NHS” needs to achieve the following objectives:
- Raise the funding and bridge the funding gap in NHS
- Mitigate the financial challenges in NHS to improve patient care
- Address the challenges in NHS: prolonged waiting time for treatment, limited accessibility of certain treatments
- Include public-private partnerships and advocacy of Government to carry out targeted fundraising initiatives
- Improve Healthcare infrastructure and effectiveness of healthcare services for NHS
Problem Statement
The areas in NHS healthcare service facilities that need attention are prolonged waiting time for treatment, limited accessibility of specific treatment by the patient, and financial challenges to provide high-quality healthcare facilities to the patients in NHS. According to the report published by “The Health Foundation”, in July 2023, the waiting list for routine checkups at hospitals in England has increased to 7.69 million. This value indicates that on average 390,000 people used to wait to access basic treatment facilities for more than a year. On the other hand, the emergency care service provision of NHS is also under pressure, in 2022-23 almost 70.9% of the patients were admitted, discharged, and transferred to another hospital within 4 hours of admission. In the UK, more than 410,093 people used to wait for more than 12 hours on trolleys to access emergency services. additionally, underfunding is another important challenge that the NHS is going through.
Addressing these issues is considered to be important to improve the overall healthcare service facilities of the NHS by ensuring equitable, high-quality, and timely care services for every patient.
Business Case, comparison to multiple options
Outline of Business Case:
- In the current time NHS is facing challenges due to the:
- Lack of staff
- Lack of funding
- Lack of healthcare infrastructure
Investment Appraisal:
option | Cost | Benefit | Social Impact |
Targeted fundraising | Moderate investment | Increase funding option | Enhance the well-being of the community, develop equitable healthcare |
Government Funding | Advocacy cost | Sustainable and strong financial support, | Improved health and well-being of public, comprehensive healthcare services |
Public-private partnership | Collaboration expenses | Diversified funding, improved healthcare infrastructure | String community partnership, |
Justification of the project
According to the case scenario and similar another report, it was seen that prolonged waiting time, limited access to healthcare treatment, lack of healthcare infrastructure, and underfunding are the major issues that the NHS is currently facing. The proposed project aims to increase the funding for NHS through a targeted fundraising program involving both private and public collaboration and government support.
This project will address the issues like financial challenges of NHS, improve the efficacy of patient care services, and ensure timely access to treatment. Internal support from healthcare professionals, and care workers, as external supports like the community, government, and stakeholders of NHS are important to ensure the success of the project.
PBS, WBS, and CBS
PBS or Product Breakdown Structure
- Fundraising Campaigns:
- Community events
- Corporate partnership
- Onlien platform
- Government advocacy:
- Public Awareness program
- Government lobbying
- Public-Private Partnership
- Philanthropic Engagement
WBS or Work Breakdown Structure
- Project Planning
- Execution of fundraising program’
- Monitoring and Controlling the track
- Communication and Engagement, Training
- Scaling
CBS or Cost Breakdown Structure
- Planning the cost – team setup and feasibility study
- Cost for project Execution
- Cost related to Training to the staff, and monitoring
- Cost for Engagement- Cost related to promotion and PR campaign
- Scaling cost
Work Breakdown Structure
- Project pre-setup – in the context of the NHS Fundraising project, the project pre-setup will include the initial planning phase including a multidisciplinary team, defining the goal and objective of the project, allocating key resources
- Feasibility study- this step includes a comprehensive analysis of the funding landscape or assessing the financial climate, fundraising sources for the NHS project
- Project design: at this step, the focus will be given to structuring the campaign, developing advocacy strategies, and outlining the partnership
- Project initiation- launch a fundraising campaign, form the partnership, and initiate an advocacy effort
- Implementation- this step refers to initiating or executing the fundraising campaign, monitoring the progress, and implementing necessary changes based on the feedback
- Project ending- this step involves summarising the outcome of the project work.
Risk Register
Risk | Stages of Risk Assessment | Risk Management Strategies | Mitigation Strategies |
Shortage of funding | Identification, assessment | Diversify the sources, develop a contingency plan | Use of proactive fundraising campaigns |
Resistance from Stakeholders | Identification, analysis | Use of effective communication, stakeholder engagement | Conduct stakeholder analysis and feedback |
Legal changes | Identification, evaluation | Regular monitoring and analysis of the steps, counsel legal representative | Regular updates of legislative practices |
Dependency on technologies | Identification and analysis | Assessment of stakeholders, developing a contingency plan | Implementing alternative technologies, |
Risk Register of NHS Funding Project
In the above slide, the risk register of the NHS funding project has been developed by including identification, assessment, and addressing the potential risks and mitigation plan in tabular format. The potential risks of the project are shortage of funding, resistance from stakeholders, use of technologies, and legal changes. Risk management strategies, such as diversifying funding sources or improving communication, are recommended, while mitigation strategies include specific activities to reduce harm. This table is a comprehensive tool that promotes proactive risk management and ensures that the project team is well-prepared to traverse problems, hence facilitating the effective execution of the NHS fundraising drive.
Stakeholder Management Plan: Mapping Power/Interest
Stakeholders | Power | Interests |
Government | High | High |
NHS staff, healthcare worker | Moderate | High |
philanthropies | High | Moderate |
Local Community | Moderate | Moderate |
Healthcare regulators | High | Moderate |
General population | Low | Moderate |
The Stakeholder analysis
The Stakeholder plan for the NHS Fundraising project identifies the key stakeholders of the project. The objective of the project is to increase funding for NHS for developing health infrastructure, reduce funding shortfalls, and improve healthcare service facilities. according to the tabular format, the project team will include fundraising expertise, healthcare workers, government, NHS staff, Local community, and Healthcare regulators. To mitigate conflict between the stakeholders, open communication, conducting regular stakeholder engagement and assessment programs, and addressing their concerns promptly will be the best and preferable approaches. Additionally, clearly defining roles and responsibilities, and ensuring transparency in working plans and decision-making can also help to mitigate the conflict between stakeholders. By putting in place efficient dispute resolution procedures and actively including stakeholders in important project choices, it is possible to foster alignment and trust, reduce the likelihood of disagreements, and encourage a cooperative approach to the NHS fundraising initiative's successful completion.
Team Organisation – RACI Matrix
RACI stands for: Responsible, Accountable, Consulted, Informed
Role | Project Management or PM | Fundraising Lead or FL | Governmental Liaison or GL | Communication Lead or CL | NHS Staff Coordinator or NC |
Project planning | R | A | C | I | C |
Campaign for fundraising | R | A | I | C | C |
Engaging stakeholder | R | C | I | A | I |
Budget management | R | A | C | I | C |
Relation with government | I | C | A | R | I |
Coordinate the NHS Staff | C | C | I | I | R |
Description
A project Sponsor is a senior executive who offers high-level guidance and provides investment to the project management work by linking with organisational leadership. On the other hand, the role of a project manager is to carry out and supervise day-to-day activities related to the project work, and execution of the project task, and ensure that the project is progressing successfully and will be completed within the stipulated timeline.
The RACI matrix refers to the roles and responsibilities, that facilitate effective communication. For this proposed project Agile methodology has been selected to maintain flexibility and adaptability at every step of the project work, involving community within the project, and delivering functional components enabling the NHS to show the initial success of the project
Communication plan
Stakeholders | Way to communicate |
Stakeholders | Email, face-to-face meetings |
Community | Social Media, Ads, Newsletter |
Local healthcare regulators | Report, Team Meeting |
Government | Team Meeting, email |
NHS Staff | Report, face-to-face interaction |
Tuckman Theory of team development
In developing a successful team for the NHS fundraising program, Tuckman's theory can be used to foster effective team development, communication, teamwork, along negotiation within the team.
Tuckman’s stages of Team Development involve:
- Forming- at this stage focus will be given on establishing tea role by defining goals
- Storming: encouraging for open communication within the team and resolving conflict among stakeholders
- Norming: promote collaboration and set norms
- Performing: Optimisation of team productivity
- Adjourning: Determine the achievement
Communication: communication in team development is essential to create an open channel for transferring information between project managers and top employees. Additionally, regular updates of the project work need open communication. On the other hand, teamwork is important for the project to develop a collaborative working environment where every stakeholder of the NHS Fundraising initiative can work cooperatively and encourage them to actively listen and seek clarification to hierarchy for ensuring the successful completion of the work. Negotiation with the project team is essential to create a win-win solution and develop clear objectives. By incorporating these elements, the NHS project team can navigate the Tuckman team development stages by enhancing communication, strengthening teamwork, and improving listening skills with negotiation. These can contribute to ensuring the overall success of the fundraising program.
Scheduling – critical path
Task | Duration |
Pre-setup of the project | 1 week |
Feasibility study | 2 weeks |
Design of the project | 2 weeks |
Resource allocation and planning for the campaign | 2 weeks |
Training to the staff and stakeholders of the project | 1 weeks |
Initiate the project | 2 weeks |
Implementation | Ongoing |
Completion of the project | 1 month |
Critical pathway discussion
Conclusion
To conclude this, it can be stated that:
- The NHS fundraising initiative aims to address the critical challenges through strategic planning, involvement of public-private collaboration, and targeted fundraising program
- In this project, leveraging Governmental advocacy, engagement of philanthropic organisations, and public-private partnership can promote the increase of funding for NHS
- The NHS fundraising campaign is important to reduce the waiting time, improve the accessibility of services, and improve the service facilities to the patients.
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References
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